Did you notice that the sale ended at the moment the customer paid for the order? In fact, companies that don't think after sales miss out on great opportunities. After all, once the sale is complete, there is a potential to strengthen the relationship with the consumer and make them trustworthy. Winning new customers costs 5 to 7 times more than retaining current ones, said marketing guru Philip Kotler.

For most companies, the holiday season can affect sales results and consequent profits. So it's important to think about strategies to increase sales in January. It's a fact that in the first month of the year, customer search for products and services is usually low - which doesn't mean you won't sell. But for that, you need to use the right strategy for your business. To help your company adapt to this time and leverage sales in January, we have some interesting tips to practice right now.

It’s no secret that in today’s market, people are looking for answers. They want to know how to do the same things you do. They want your opinion on things they can’t decide on. As someone with a lot of knowledge and experience when it comes to your niche, you have the power to become an influencer in this space. You can tap into your network of friends, family, coworkers, and followers to start building your knowledge base about what is happening in the industry.

Performance, efficiency, and effectiveness are important indicators of each company. Every company should record as much as possible for all processes and projects. Performance measurement deals precisely with this task. So it is an essential function in terms of control and marketing. This is because an assessment of the relevant basic statistics is possible only through performance measurements. Based on the assessment, in turn, new possibilities emerge.

E-commerce has exploded over the past decade and the epidemic has taken it even further at record speeds. In 2020, more than $861 billion was spent online with retailers, an increase of 44% from 2019. Globally, the e-commerce industry will reach 4.9 trillion by the end of this year. E-commerce generates 10% of all retail sales, with an expected annual growth rate of 15%. Estimates show that there are more than 24 million e-commerce sites and there is high competition.

Every year, new digital marketing trends emerge and consumption habits change. Also redefining customer behavior and the way they receive information. "In the age of TikTok", for example, is a term of law. Indeed, there is no denying that technological advances and digital transformations that have already taken place in recent years have accelerated during the epidemic. And this process is even more evident in digital marketing.