TikTok is one of the most used apps these days. For this reason, many companies have decided to integrate influencers as a marketing strategy to position their brand and thus reach their target audience. Being an app used by children, youth, adults, and even older adults, who do not hesitate to upload content on this platform, the existing audience is diverse. Even many people, who are necessarily from the middle of the show, such as actors and singers, have managed to position themselves.