Feb 08, 2023 3
Did you notice that the sale ended at the moment the customer paid for the order? In fact, companies that don't think after sales miss out on great opportunities. After all, once the sale is complete, there is a potential to strengthen the relationship with the consumer and make them trustworthy.
Winning new customers costs 5 to 7 times more than retaining current ones, said marketing guru Philip Kotler.
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