Instagram is a beautiful social network: anyone
can share pictures of their dream place or publish all kinds of tutorials. And,
more often than not, the same "someone" has to fight to raise their
profile and get better.
There are many reasons to contribute to the
growth of followers on Instagram. The impact of the platform algorithm,
starting with the quality of the content, is clearly going through some
So we're here to show you that the kind of IG
page you run or how long you've been curating it, there are at least 5 things
you shouldn't do if you want to increase it.
Let's see what they do.
Growing up on Instagram in 2021: Is it difficult?
When we decided to create a page on IG, the first
reason that prompted us to do so was probably to share our interesting posts,
for which we felt ready or, simply, very aesthetically appealing. Obviously,
being a social media, this content should be viewed and appreciated by as many
people as possible and not just close friends and family members among our
There are various strategies toincrease on Instagram, which we have mentioned here. But we can add
that our experience and passion for IG Profiles should already be an excellent
fuel for choosing content that can enhance it and make it unique among many who
work with the same theme.
While what we offer as posts and stories is
fundamental to the success of the page, it is important that it is consistent
with the overall aesthetics of the feed as well as the plot through neat
and beautiful graphics.
However, if, despite all the desire to create
beautiful and compelling posts, your profile struggles to get started, there
are two reasons why this may not be the case: less traffic or fewer
In the first case, we need to analyze the type of
content we post and ask ourselves, for example, if it is trivial or repetitive,
and then evaluate what we do not do and why it does not bring us traffic. Do we
collaborate with other pages? Do we live where we offer free? No ?! So it is
important to take care of a plan that incorporates these strategies on a
On the other hand, if the page receives traffic
but does not get many "followers", it means that it continues to grow
slowly, and thus, its conversion is less. Then analyze if and how the profile
is optimized. As we will see soon, you need to evaluate some elements in this
sense, such as the effectiveness of the bio and the attraction of your target
5 mistakes to avoid
There are also bugs that sometimes occur on large
Instagram pages that, through careful analysis of the progress of posts and the
number of followers, make the necessary adjustments to avoid losing new
So, for example, if users expect a certain type
of professional content, they will be blown away if the profile suddenly starts
posting only other topics or topics related to the author's personal area. As a
result, they will not interact or share our content but, conversely, they may
decide to leave the page altogether. Because they no longer respond to why they
first clicked "Follow".
So let's take a look at the 5 key things to do in
the end to see our page grow, in addition to the risk of post inconsistencies.
Buying lots of fake followers will apparently
increase that number and make it look like a recognized and "upcoming"
page at first glance. What interactions will you ever get from this bot? None,
To grow organizationally, so without paying, we
need to build a good foundation to build our followers as a loyal community.
And we're willing to exchange opinions between users, asking us questions that
we will always answer, but also criticizing us.
We evaluate each negative comment, and in fact,
we encourage any kind of user interaction by offering stories with surveys
about what they like to see on our profile or live Q&A so that they can ask
us what they want.
having an optimized profile
As expected, optimizing a profile increases the
number of people following (and possibly customers), i.e., page conversions.
Optimizing an IG profile involves taking care of
Nicknames are short and easy to
remember, and profile names that clearly indicate what you care about and
ideally have one or more keywords so you can continue to search the page on
A feed with harmonious images and a
The profile picture must be easily
recognizable and attract the user's attention.
Perhaps the most important part,
Bio, must be able to introduce you so that they understand how your page
differs from others and basically, why they should follow it.
Contacts and website: Where do you
want your followers to go if they want to know more about your products or
Finally, be sure to pay attention
to the featured content you choose. Since most people don't look at the full
feed when they visit a profile using Instagram, focus on your best posts in
this section, which you can categorize to keep the content organized. Also to
act as the "best" of the page, the highlighted content leads viewers
to an activity we want them to perform, such as a buy or subscription to our
having an editorial plan
Editorial planning saves us from many unpleasant
situations. First, improve yourself by creating a post in a hurry to publish
something. You can already imagine the results. But, with planning, we will be
able to schedule every content in an orderly manner over time and not risk your
followers drying up for weeks.
To draw an editorial plan we must first consider
our business or personal profile. And from here we move on to content that we
think is of interest to those who follow us. It is not a coincidence that the
goal should be the first element on which we rely.
However, the editorial plan is not immune from
change, quite the opposite. As we fill out the page, we need to analyze the
progress of each post to understand which ones they like the most and why. By
doing this, we will offer more successful content and adapt the schedule to one
month, ideally for regular appointments with followers. An example? Schedule a
live schedule on a specific day each week where you will answer questions from
all your followers and note down their suggestions.
4) Do not
collaborate with other profiles
Even if the idea of being an influencer doesn't
tickle you, it's essential to improve your profile by enabling collaboration
with other pages and brands. Being antisocial and isolating yourself on
Instagram is, in fact, counterproductive, as well as outside of a platform that
will help you become "social".
When you create a page on a specific
object/topic, your goal should be to reach that goal and then gradually aspire
to be a reference point in that area. To do this, you need to introduce
yourself in as many different ways as possible:
Comment with quality feedback on
the most relevant posts on your page
Reporting something that tags
other friendly or familiar pages that might be useful to them. That way they
will appreciate the gestures. Also to strengthen the bond with your profile,
they will probably reciprocate by tagging your page in the future, giving you
more visibility among many new potential followers.
Collaborate directly with brands
and pages that share similar goals and content with you, for example, hosting
live shows together where you talk to the public about topics of your choice.
The important thing is to choose the pages carefully to directly contribute to
the quality of our interested audience and we know what we will consider being
One of the things that guarantee our growth on
Instagram is building a community. It takes time and patience to make our
followers more, to make them part of a community.
Even when it comes to love relationships, it usually
takes some time, sometimes even years, before we consider a person as a
"friend": we must first know them, understand that we are good and we
feel good with them.
With an IG page, it works the same way: users
visit the page and decide to follow it because they find it interesting. It is
then up to you to keep the content consistent and consistent with their
expectations so that you do not forget. You must then take the time to
communicate with them by answering their questions and making respectful/trusting/sympathetic
comments to those who read them.
If you want to get great results with your page
right away, you need to change your mind. It takes time for your followers to
love your page and build a community.
Let's roll up our sleeves!