Digital products have gained significant
prominence. With the advancement of technology and the increasing
democratization of internet access, users are more likely to shop online.
According to a study, in 2021, e-commerce will
record revenue of more than $161 billion dollars. This data, in turn,
represents an increase of 26.9% compared to 2020.
In other words, Europeans are more used to
shopping online, regardless of the type of product or service. This opens up
space not only for brands looking to sell on the Internet through e-commerce
but also for content producers and influencers.
In affiliate marketing, producers promote digital
products and track this growth like influencer marketing. To help you
understand these tasks, we are going to bring you 5 essential tips on how to
promote digital products on the Internet.
Why do you
need to promote digital products on the internet?
Before we get into the tips for promoting digital
products on the Internet, let's give a context about this market and explain
why it benefits your business.
Also, an excellent opportunity to sell at a low
cost, promoting digital products on the Internet is something that increases
the reach of producers, who can reach different places at the same time.
After all, being close to the buyer, and
attracting more sales, is all a producer wants, right?
Below, see some benefits of digital product
1. Be where your audience is
First, promoting Infoproducts means being more
present in your persona's daily life.
By promoting a product on Instagram, TikTok,
Facebook, Twitter, Google, or any other digital channel, the manufacturer has
the potential to play a greater role in the life of the consumer, who gets
access to messages whenever they want.
So, product promotion on the Internet can be a
differentiator, because you can get closer to your audience. And best of all:
without spending resources on it.
Another fundamental aspect of digital product promotion
is the possibility to sell to anyone and anywhere, that is, you do not have to
deal with geographical barriers.
Thus, in the case of an information product, for
example, anyone, from anywhere, can buy it without any restrictions.
Also, through digital communication (especially
through advertising), it is possible to influence people in different
2. No geographical barriers
Another fundamental aspect of digital product
promotion is the possibility to sell to anyone and anywhere, that is, you don't
have to deal with geographical barriers.
So, in the case of an info product, for example,
anyone, from anywhere, can buy it without any restrictions.
In addition, it is possible to influence people
in different countries through digital communication (especially through
3. The budget that fits in your
Generally, promoting digital products involves a
low investment, which may be different from when customers make their purchases
through traditional channels.
Thus, promoting a product or service on a TV,
radio, or newspaper channel may be more valuable than promoting it online, for
example. Especially when organic traffic strategies are considered
By creating quality content and creating your ads
correctly, it is possible to get satisfactory results in your sales (even if
you invest little).
4. Greater variety of channels
Digital product promotion has another advantage:
there are countless possibilities for your promotion.
Also, the different channels available, such as
social networks and blogs, know that it is possible to use different formats
and with this, it is possible to create a lot of content such as e-books,
videos, texts, and others.
It is also possible to invest in different
strategies. For this, we have organic traffic, paid traffic, partnerships with
influencers, and more.
5. Easier to measure results
Be aware that major social networks and sales
platforms want to publish concrete data
Thus, the results of communication strategies are
easy to measure, through gross and net sales numbers as well as engagement and
By identifying concrete data, it is possible to
plan the next steps, i.e. with greater specificity and direction. This will
make the job easier for those who promote the content (who know exactly what
worked and what didn't).
5 tips for
promoting digital products on the internet
Now that you know the main benefits of being a
digital publicist, it's time to understand how to put it into practice
Check out 5 exclusive tips below to easily
promote digital products on the internet!
1. Have a good sales page
Sales pages have only one purpose: to sell. So,
having a good interface is desirable and of course, it can focus on the goal
you want to achieve.
On your sales page, avoid distractions and extra
banners and images in all areas of the site.
Maintain standard typography, and be careful not
to oversize fonts. Also, highlight only the information that is truly relevant
to your audience.
If your sales page proves a great interface, it
can provide more credibility to the user. And, as a result, it will bring a
greater number of sales.
2. Promote your product to the
One of the reasons for low sales numbers is that
they are offering unsuitable products for their audience.
If you want to work in the digital product
market, you must have followed our step-by-step guide to creating and selling
an online course. And you also know that there is a very important process
before product creation, which is the identification of personality.
Your persona is a representation of your ideal
customer. Basically, he will define the audience to whom you want to promote
your product. Be it physical or digital products.
But who could the personality be? Well, it is
possible to mention some profiles, such as your Twitter followers, Instagram,
and Facebook fans, for example. Also, visitors to your blog and website or even
members of the online community.
By identifying your persona, you'll be able to
more strongly direct all of your digital marketing efforts to better promote
your products with a language and identity focused on your buyer persona. From
there, you can offer your product with greater security and objectivity.
3. Create a website or blog and
produce quality content
As already mentioned in blogs, it is not
necessary to have a website or blog to be able to promote and sell your
products. But, of course, there are two ways that can help you increase your
This practice is highly recommended for those who
want to take advantage of product reach as well as build authority on the
For this, you can create a specific blog or
website, so that you can fulfill all the needs of a specific audience.
For example, if you want to sell products related
to the "health and wellness" theme, it's interesting that your
channels can focus on the chosen theme. On your blog, for example, you can
create content that addresses specific topics, such as:
5 healthy and quick recipes for
7 tips that will help you sleep
well at night;
How to feed your children well?
Now, if you work with your blog to show
consistency, your audience will begin to identify with your content and, in
turn, recognize you as an authority in your niche.
That way, whenever people search for information
on this topic, they will be able to remember you and the content you provide
and with that, they can come back to your channel. Cool huh?!
4. Be present on social networks
Twitter, Facebook, Instagram, and other social
networks can be great channels to generate traffic to your sales page and
promote your products. Offer creative and engaging content to delight new
Use resources to engage your audience, such as
posting a story on Instagram. Or, if you prefer, you can plan life on Facebook.
The more you try to connect with your fans, the
more you'll be able to make spontaneous sales. After all, your fans follow you
because they like the content you create.
You can also find groups or communities that are
interested in topics related to the products you promote and become more active
in interaction, offering content and enriching the discussion. However, be
careful when participating in groups: avoid sending spam when advertising your
5. Track the right metrics and
Finally, be sure to track the right marketing
metrics and indicators to see if your strategy is working.
It is important to define KPIs (Key Performance
Indicators) based on the actual purpose of their publication.
Let me give you an example! If you want to
increase the number of sales of your product, one metric that should be
analyzed is the number of people living in that city who have viewed your sales
For example, the total number of visitors is
reliable and accurate data - indicating your success (or not) in one of the
Avoid defining your success by generic numbers.
First, try to define KPIs that can be easily calculated.
promoting digital products on the internet
Nowadays, promoting products on the internet is
very effective for those who want to sell.
From a range of digital channels, it is possible
to use different strategies to reach all your stakeholders by investing little
To achieve good results, it is necessary to bet
on good strategies for content production and advertising. In this way, you
disseminate the information necessary to generate interest in your product to
There's no point in having a good strategy to
promote the wrong product, right? To avoid this problem, check out our article
and learn how to choose the best digital products as an affiliate!