As a business owner, your website is your greatest asset. It serves as a platform to promote your company and is the ultimate tool for selling yourself and your products or services. The key is the user experience of the website.

 

Using search engines like Google is as easy as finding web pages. And don't tell us you don't love the ease of viewing photos and videos through Instagram and TikTok.

 

It translates into practices, designs, and features that make it easy for users to navigate a website and which attract traffic. User experience is what keeps users loyal to the site.

 

So what can you do to improve your website's user experience? The first (and obvious) is to incorporate this into your digital strategy and then consider working with an organization that offers UX design services. But if you want to test yourself, you need to know this!

 

7 factors to improve the user experience of your website

 

1.     Check the loading speed of your website

Have you ever visited a website that takes forever to load? Surely you haven't visited yet, have you?

 

The speed of your site is one of the most important factors in improving the user experience. Today, visitors expect fast results and can't wait for your page to load, so please make sure your site is loading fast.

 

Do you know how to test the speed of your website? Use GTmetrix or Google PageSpeed ​​Insights, where you can test your speed so you can fully optimize it.

 

2.     Be consistent

Being consistent across websites helps visitors recognize brands.

 

You can be more consistent across your website by using the color of your brand, writing in the same tone, using the same font, and using the same style and design throughout the site.

 

Design inconsistencies can confuse users and make them unaware that they are on the same website or on a completely different site.

 

A good way to get started is to use WordPress themes as they help to brand the brand across web design and style.

 

3.     Ask for the minimum information

When you ask for information so that users subscribe to your newsletter, for example, you should ask for the least possible information.

 

Most web pages now only ask for your name and email address, which is perfectly acceptable. But, if you start asking for more than that, the chances of someone filling out your form are greatly reduced (depending on the purpose of the form, of course!)

 

We live in a fast-paced world and people don't want to spend time filling out endless forms with the information they know they don't need to offer your products or services.

 

Make sure you're only asking for information that is absolutely necessary.

 

4.     Be responsive and mobile-friendly

Your website must be able to adapt to a variety of devices, but above all, it must be mobile-friendly. There is no way to avoid it.

 

People access your website not only from their laptops or desktop computers but also through their smartphones and tablets. So it is important that your design loads correctly on different sized screens that people use.

 

Also, Google penalizes websites that aren't mobile-friendly, so if you want to appear in search results (of course!), You want your website to be responsive. If we can't convince you enough, the chances of a user leaving your website while browsing on a mobile device are multiplied by 5.

 

Navigating to your website is a way to guide visitors to the most visited pages and products. The navigation title should be easily understood language especially for new viewers

 

You should not have too many options as it will overwhelm the user. There is no set number you should use, but try to keep it between 3 and 7.

 

5.     Use more whitespace

Although you may be hesitant to use more white space, research shows that using more white space around the title and text can increase user attention by up to 200%. This is because of the sidebar and other content (such as ad banners, which we already find very annoying!) Should not be distracted and focus only on one topic.

 

6.     Improve categorization

Many times when users are on your website, they are looking for a specific content category.

 

Provides users an easy way to find original content sections on your blog, for example, instead of trying to recover, they sink into their grief and thus, further fail.

 

Hubspot is at the top of your blog topics This allows the user to quickly access all posts on any one of these topics without having to search.

 

 

Why is UX design so important?

There are many reasons why UX design is important, but to confirm this, here are 4 more reasons why UX design is important for your business:

 

1.     Increase income

One company that invests heavily in UX is Amazon. Amazon's UX is unique and really gorgeous. Yes, we know it's not the only reason to be so successful, but it certainly helps a lot.

 

Amazon UX has a huge impact on business success. The latest data we have on the subject tells us that the conversion rate is 7%, about 5 times higher than the average. In other words, 7 out of 100 people who visit Amazon buy something.

 

How did you achieve this? Allows customers to easily find and buy. This simple style allows almost anyone to easily find what they want and buy it with just a few clicks.

 

Conversion occurs when a user reaches a website's goal or destination. In the case of Amazon, the conversion point is sales.

 

2.     Retains customers

Customers are something that most of us want to keep and UX design is a great way to increase the number of customers you hold.

 

If a customer comes to your site and has a simple, personalized experience, they are more likely to buy from you again. So be sure to check your website periodically, because if you are able to improve processes or provide enough information to your visitors, you will improve this retention.

 

3.     More efficient customers

A better user experience can allow customers to become more efficient.

 

With a good design offer, users are less likely to ask questions and ask questions. It saves your company time and money without having to deal with a lot of technical questions and inquiries.

 

4.     Greater engagement

 

Users of your website, ecommerce, or platform will be more engaged if a design is attractive and easy to use as it encourages users to interact more. This increased interaction helps build brand awareness and can increase sales and leads.

 

Summary of the importance of improving the user experience of your website

Let us make a summary of what we have raised in this post.

 

The user experience is an essential part of today's design. Functional design can be found in many places and its benefits are plentiful. We also saw some good examples of design and the reasons for its success. So go there and start analyzing your user experience, do some testing and try to understand how users use your design.

 

We hope these tips inspire you to update your website and provide the best user experience. If you need help or more information about a website's user experience, please contact us, you can find all our information. And please share this guide with other colleagues or industry colleagues. Our website has more content about design.