Maintaining the mobile marketing trend is
essential for every company nowadays. Because consumers are spending more time
on their smartphones.
So this is the best way to reach new audiences
effectively, quickly, and economically. Thus, brands need to adapt to these
changing times. As well as creating strategies to serve these audiences
Also, the epidemic has played a significant role
in increasing mobile app adoption. And also in the digital transformation of
Your business needs to be prepared for this. Not
just in 2022 - but now. Check out the main trends of mobile marketing for next
year here. As well as the main areas where your company should focus.
of mobile today
We all agree that cell phones have become a very
important part of our lives. We use it for a variety of purposes. From updating
social media to finding information and shopping.
So companies find good opportunities. How to use
human habits and offer your products in the most convenient way.
Currently, UK users spend an average of 5.4 hours
a day on their phones. So if you want to see your business, you should focus on
the main trends in Mobile Marketing
Marketing is a field that has changed a lot in
recent years, especially during pandemics. Restricted to our home, electronic
devices have become the only means of communication between companies and their
consumers, creating a lot of opportunities, especially for mobile marketing.
Here's a list of the top mobile marketing trends
you can explore and gain insights into.
Use this content strategically. This will make it
easier to reach your customers in a new and innovative way.
1) Voice Search
Voice Search has revolutionized the way we search
for information. In 2020 alone, the volume of voice searches increased by 47%.
And it’s still not even at the high point of feature development.
The reason for all this popularity is quite
simple: practicality. After all, it is an efficient and easy way to get the
information you need. No typing time.
With the growing demand for devices like Alexa,
the numbers mentioned above will increase. This is to create the biggest trend
in mobile marketing.
But how does it reflect your strategy? The first
step is to start thinking about optimizing your content for voice search.
Remember, people don't talk and type the same
way. Because users talk to voice assistants as if they were talking to people.
So that means you must work:
2) Video content
Nowadays, video is a very popular format. So much
so that a short video attracts a wider audience than text with similar content.
The reason is quite obvious: the layout is more
interesting, fun, and easy to use. Thus, many experts believe that videos will
account for 82% of Internet traffic by 2022
Read more: More Selling Video: Get Started Now,
Produce Now, Bill Now!
So it could be an unboxing video. Best practices
and uses. Or live with an expert on your team. The important thing is that
videos are definitely one of the big trends in mobile marketing.
3) User-Generated Content (UGC)
UGC continues to be a highly influential feature
in every marketing strategy.
It works against effective marketing. In this
format, users are searched and paid for by advertising agencies.
On the other hand, user-generated content creates
a wider level of trust. Since it is based on real-life, unpaid experience and
opinions. Thus, it enhances the credibility of the brand. In addition to being
an excellent way to strengthen relationships with leads and customers.
Examples of user-generated content include:
Post and tag your own profile on
Instagram, YouTube, TikTok, Facebook, and Pinterest,
Comments on the brand's blogs and
App reviews like Industry Forum
4) Social Commerce among mobile
An estimated 3.8 billion people use social media.
A number that only grows every year. Thus, mobile marketing trends need to find
new ways to reach customers. As well as make the purchasing process as easy as
In that sense, shopping ads are nothing new.
Currently, many brands use the feature to communicate with their customers. But
many of them still have a small hurdle in the process: to buy, you need to
follow a link to the company's website and transact there.
This is where Social Commerce comes in. Features
enable customers to purchase a product within the social network, thus the
shopping journey is seamless and the customer can close the deal more quickly
For now, updates on Facebook and Instagram
platforms are still limited in some countries.
5) Mobile payment
The introduction of digital wallets like Google
Pay or Apple Pay has set new trends in digital marketing.
Especially since they have become extremely
popular with consumers.
Surveys show that by the end of 2021, more than
50% of consumers will use mobile devices for shopping. As a result, mobile
wallet apps will be more popular than classic credit or debit cards. In
addition, mobile payments bring benefits to both customers and businesses.
After all, it's much faster and easier than
typing your password from a card in your wallet So more payments can be made in
less time. When it comes to customers, less time means a more satisfying
customer experience. This will probably lead to greater loyalty.
6) Greater AI implementation
Artificial intelligence will become more
important as brands enter the mobile marketing trends.
Companies have used various AI technologies, such
Automated email content curation,
Creating highly personalized
offers to reach potential customers.
So how can your company benefit from this? In
addition to providing valuable analysis and saving you some money, AI can help
Content management and email
Social media management.
Thus, implementing it in your marketing strategy
will be a big step. Having a digital marketing agency can speed up the process.
7) Fast 5G Adoption
With the advent of 5G technology in the UK,
brands must prepare for new trends in mobile marketing. Where rich, relevant,
and interactive content will be one of the big stars.
Furthermore, as more users upgrade to 5G
technology in 2022, companies will have more opportunities to take full
advantage of the capabilities of this technology. Thus, the fast internet will
provide the use of highly creative interactive advertising.
Everything to enhance your campaign skills and
improve the customer experience through RA and VR.
mobile marketing trends to your digital strategy in 2022
Constant technological advances and changes in
consumer habits have put smartphones in a prominent position.
Now they can answer any of your questions.
Instructing him, paying the bills, reminding him of his daily work. And much
more. But, it is important to know in which sector you will work. After all,
it's important to think about how to use these mobile marketing trends for your
product and your business.
With the advancement of technology, today we have
many modern and complete options for developing excellent mobile marketing strategies.
No matter which medium you choose, always remember to avoid any offensive
communication. Respect your audience and maintain clean, tidy, and light
communication - enabling the customer to have the ability to choose.
Ultimately, what determines the success of this activity is the personalized
experience of your customers. As well as meeting the needs of your customer's
ideas. Always the fastest and most effective way.