The type of marketing differs according to the goal of the advertising campaign. Various companies resort to marketing to promote their products and services to educate customers about the benefits and advantages that await them.

 

Types of marketing mainly focus on attracting potential customers or retaining previous customers. Through various marketing strategies, every startup or brand can reach customers and achieve marketing goals.

 

What is marketing?

It is the process of promoting and selling products or services. Marketing involves conducting market research, knowing the needs of users, studying competitors, knowing strengths and weaknesses, following up on the results of marketing strategies, and adjusting them according to the results of the plan.

 

The importance of brand marketing

Marketing is all about driving ideal customers to know your brand and buy from it. Without marketing, we lose many opportunities to reach the target audience and we lose potential sources of profit. Audiences will turn to other brands that can reach audiences and exploit opportunities

 

In addition to the above, marketing gives customers an opportunity to learn about the company's message. And it is related to creating a bridge of loyalty between the customer and the brand.

 

Types of marketing

 

1.    Affiliate Marketing

Affiliate marketing gives companies a better chance to attract the attention of customers through partnerships. Here companies pay commissions to trusted sources in exchange for marketing and promoting their products.

 

In other words, a company rewards a partner with a commission for every sale made through it. This partner uses various methods of promotion, and this type of marketing quickly makes its way to the public with success.

 

Affiliate marketing is a cost-effective way to spread brand awareness. If a person or company owns a website or social media page that has a specific audience, they can target that audience to promote the purchase of a particular company's product or service.

 

The most famous affiliate marketing company is Amazon. Its campaign is considered an exemplary model for many companies around the world. Through highly successful affiliate programs in various countries.

 

2.    Search Engine Marketing

This is intended to improve the site's results in search engines. To ensure that the site appears in advanced results when searching for keywords related to your products or services, and using the right strategy it can be ranked on the first page of search engines like Google and Bing.

 

Users conduct billions of searches every day, which can be used to reach potential customers. By adding valuable content, they can contribute to increasing traffic and attracting visitors to the site.

 

In general, there are some important strategies to consider moving forward:

 

●     Site archiving: This is intended to allow search engines to clearly read and rank the site's content and direct the visitor to it when searching.

●     Good link structure: It includes internal links and external links (backlinks) to the site, which are useful to facilitate navigation for the user and increase the trust of search engines in the site.

●     Keyword targeting:  We aim here to provide unique content where keywords are used appropriately in titles, page links, and image titles while adding value to the user's convenience, and not filling the content with so many keywords and their derivatives. As much as possible.

 

3.    Marketing through social media

Companies can take advantage of social media platforms and their billions of users (such as Facebook, Twitter, Instagram, and Linkedin). So that they can promote their products and communicate with the audience more effectively.

 

Considering the interest in publishing content consistent with the company's objectives and creating an integrated strategy between these platforms and maintaining a common identity between them.

 

It should be noted that the selection of the appropriate platform should be consistent with the company's field. Because some platforms may not be the ideal place to promote certain products or services.

 

Analytics is an important part of social media marketing. Marketers must be aware of their post analysis, strategizing, and measuring audience response based on results. The creative side must be present in the post, considering that the density of the supply requires differentiation between advertisers to attract attention.

 

4.    Content Marketing

Content marketing is a key tool in digital marketing. This is one of the best modern marketing methods. It is based on a soft approach to attract potential customers. Publishing high-quality content that provides free benefits to visitors can yield a high-value result. It is worth sharing on social media, an introduction to reach new customers and attract them to your services and products

 

Content marketing includes blog posts, social media, e-books, videos, and podcasts. It builds lasting trust with your customers that drive sales over time.

 

5.    Brand Marketing

Brand marketing is about shaping the perception of a business. Its connection with the mind, through specific emotional messages (perhaps humorous, motivational, creative, or narrative). So that the brand is associated with positive emotions every time.

 

To market a brand, you must find out what differentiates this brand from others in the market. Focusing on creative visual elements that capture the audience's attention by considering the link between the brand logo and your position in the market, gives the brand fertile material for future marketing storytelling.

 

A successful example of brand marketing is Coca-Cola, which promoted its brand through the slogan (Open Happiness). This connection is what drives the brand and drives success.

 

6.    Viral Marketing

Viral marketing is a marketing strategy that spreads at the speed of light and aims to increase brand awareness in a very short period of time. Despite its short life as it faded quickly, it achieved impressive success and served its purpose. Especially if famous and influential personalities participate in it.

 

A successful example of viral marketing was the ALS Ice Bucket campaign. In this event, many celebrities like Bill Gates and Mark Zuckerberg participated and it spread like lightning on the internet.

 

7.    Influencer Marketing

Influencer marketing originated to take advantage of influencers (influencers) on social media. Influencers are people who have gained a great reputation and credibility with their followers. So that this credibility can be used to promote specific services or products.

 

With the growing influence of these celebrities, their importance has grown as an important means of reaching a wider audience of consumers. Especially since their recommendations are trusted. Influencers usually share their posts or videos with viewers to bring more customers to your company and build a potential customer base.

 

Choosing the right influencer is subject to many criteria such as size, type, and interest of the following audience. There are also differences in the price of influencers and the suitability of their adaptation to the company's marketing strategy.

 

There are many great sites where you can find lists of the most important influencers by country and sector.

 

8.    Relationship Marketing

Relationship building is a type of marketing that focuses on building and maintaining long-term relationships with customers, ensuring customer loyalty when the same or similar services are required repeatedly.

 

Marketers place this type of marketing alongside any other type of marketing and is an essential common element when developing any strategy.

 

These customers become the brand's marketers, so they can get free advertising without spending much.