The type of marketing differs according to the
goal of the advertising campaign. Various companies resort to marketing to
promote their products and services to educate customers about the benefits and
advantages that await them.
Types of marketing mainly focus on attracting
potential customers or retaining previous customers. Through various marketing
strategies, every startup or brand can reach customers and achieve marketing
It is the process of promoting and selling
products or services. Marketing involves conducting market research, knowing
the needs of users, studying competitors, knowing strengths and weaknesses,
following up on the results of marketing strategies, and adjusting them
according to the results of the plan.
importance of brand marketing
Marketing is all about driving ideal customers to
know your brand and buy from it. Without marketing, we lose many opportunities
to reach the target audience and we lose potential sources of profit. Audiences
will turn to other brands that can reach audiences and exploit opportunities
In addition to the above, marketing gives
customers an opportunity to learn about the company's message. And it is
related to creating a bridge of loyalty between the customer and the brand.
1. Affiliate Marketing
Affiliate marketing gives companies a better
chance to attract the attention of customers through partnerships. Here
companies pay commissions to trusted sources in exchange for marketing and
promoting their products.
In other words, a company rewards a partner with
a commission for every sale made through it. This partner uses various methods
of promotion, and this type of marketing quickly makes its way to the public
Affiliate marketing is a cost-effective way to
spread brand awareness. If a person or company owns a website or social media
page that has a specific audience, they can target that audience to promote the
purchase of a particular company's product or service.
The most famous affiliate marketing company is
Amazon. Its campaign is considered an exemplary model for many companies around
the world. Through highly successful affiliate programs in various countries.
2. Search Engine Marketing
This is intended to improve the site's results in
search engines. To ensure that the site appears in advanced results when
searching for keywords related to your products or services, and using the
right strategy it can be ranked on the first page of search engines like Google
Users conduct billions of searches every day,
which can be used to reach potential customers. By adding valuable content,
they can contribute to increasing traffic and attracting visitors to the site.
In general, there are some important strategies
to consider moving forward:
Site archiving: This is intended
to allow search engines to clearly read and rank the site's content and direct
the visitor to it when searching.
Good link structure: It includes
internal links and external links (backlinks) to the site, which are useful to
facilitate navigation for the user and increase the trust of search engines in
Keyword targeting: We aim here to provide unique content where
keywords are used appropriately in titles, page links, and image titles while adding
value to the user's convenience, and not filling the content with so many
keywords and their derivatives. As much as possible.
3. Marketing through social
Companies can take advantage of social media
platforms and their billions of users (such as Facebook, Twitter, Instagram,
and Linkedin). So that they can promote their products and communicate with the
audience more effectively.
Considering the interest in publishing content
consistent with the company's objectives and creating an integrated strategy
between these platforms and maintaining a common identity between them.
It should be noted that the selection of the
appropriate platform should be consistent with the company's field. Because
some platforms may not be the ideal place to promote certain products or
Analytics is an important part of social media
marketing. Marketers must be aware of their post analysis, strategizing, and
measuring audience response based on results. The creative side must be present
in the post, considering that the density of the supply requires
differentiation between advertisers to attract attention.
4. Content Marketing
Content marketing is a key tool in digital
marketing. This is one of the best modern marketing methods. It is based on a
soft approach to attract potential customers. Publishing high-quality content
that provides free benefits to visitors can yield a high-value result. It is
worth sharing on social media, an introduction to reach new customers and
attract them to your services and products
Content marketing includes blog posts, social
media, e-books, videos, and podcasts. It builds lasting trust with your
customers that drive sales over time.
5. Brand Marketing
Brand marketing is about shaping the perception
of a business. Its connection with the mind, through specific emotional
messages (perhaps humorous, motivational, creative, or narrative). So that the
brand is associated with positive emotions every time.
To market a brand, you must find out what
differentiates this brand from others in the market. Focusing on creative
visual elements that capture the audience's attention by considering the link
between the brand logo and your position in the market, gives the brand fertile
material for future marketing storytelling.
A successful example of brand marketing is
Coca-Cola, which promoted its brand through the slogan (Open Happiness). This
connection is what drives the brand and drives success.
6. Viral Marketing
Viral marketing is a marketing strategy that
spreads at the speed of light and aims to increase brand awareness in a very
short period of time. Despite its short life as it faded quickly, it achieved
impressive success and served its purpose. Especially if famous and influential
personalities participate in it.
A successful example of viral marketing was the
ALS Ice Bucket campaign. In this event, many celebrities like Bill Gates and
Mark Zuckerberg participated and it spread like lightning on the internet.
7. Influencer Marketing
Influencer marketing originated to take advantage
of influencers (influencers) on social media. Influencers are people who have
gained a great reputation and credibility with their followers. So that this
credibility can be used to promote specific services or products.
With the growing influence of these celebrities,
their importance has grown as an important means of reaching a wider audience
of consumers. Especially since their recommendations are trusted. Influencers
usually share their posts or videos with viewers to bring more customers to
your company and build a potential customer base.
Choosing the right influencer is subject to many
criteria such as size, type, and interest of the following audience. There are
also differences in the price of influencers and the suitability of their
adaptation to the company's marketing strategy.
There are many great sites where you can find
lists of the most important influencers by country and sector.
8. Relationship Marketing
Relationship building is a type of marketing that
focuses on building and maintaining long-term relationships with customers, ensuring
customer loyalty when the same or similar services are required repeatedly.
Marketers place this type of marketing alongside
any other type of marketing and is an essential common element when developing
These customers become the brand's marketers, so
they can get free advertising without spending much.