Most online stores are available on Instagram. Above all, this social media can help increase your brand reach and awareness. But how do you create a post that gets as much interaction as likes and Comments? In this article, we've collected 9 tips for creating a successful post! 

With 28.8 million users, Instagram is the second most used social media in the UK. For this reason, the potential of Instagram for your online store cannot be underestimated.

 

1. Write the perfect bio

First, to get started, you should make sure that your Instagram bio explains who you are and what you do in a clear and interesting way. 

A biography is an element that helps your (potential) followers to immediately understand the type of content they post on your profile. It’s the material that gives your audience a real reason to start following you. The best profile bio can attract the perfect audience. Also, it can help you make your profile more accurate and strong. 

There is an option to include a link to your online store, which you must do because this way you will get a backlink to your e-commerce. 

 

2. Create interesting content

It sounds obvious, but if you create annoying low quality content that fails to increase your audience's interest, you can't expect your posts to succeed. 

Instagram is a medium of entertainment. Here active users want to see beautiful pictures, interesting graphics and challenges. Try to illustrate things in your photos that match the offer of your online store. 

Refrain from advertising in the true sense of the word, instead focus on image quality. According to online research, 46% of users stop following a profile when its content is too promotional. 

Since there are so many professionals on Instagram, your image should be able to stand out among others. If you don’t know where to start, monitoring the competition is a good strategy. 

Find 5-10 competitors targeting the same target group as you, and see which posts have been most successful in recent months. Find out what they have in common to find the things that cause the most interaction. 

Of course, you don't have to copy their posts, but this way you will have a guide that publishes that attracts the attention of your general customer.

 

3. Use the appropriate hashtags

Thanks to the hashtag you can find your post, not just your followers. It is recommended to combine popular hashtags with more specific hashtags. 

With popular hashtags, you have the potential to reach a larger user group, but the competition is even greater. 

More precise, or niche, hashtags, although they are found by a small group of users, have the advantage of reaching those users who are more interested in the topic in question. 

Instagram approves 30 hashtags per post, but you don't have to maximize this number. Most of the time 5-10 well-chosen hashtags are enough. 

It's important to know how your hashtags work so you can quickly make changes wherever you need them. With some hashtag analysis tools, you can gain insights into your top keywords and hashtags that generate the most interactions.

 

4. Keep the text short

Also to hashtags, you can add text to your photos, although this is not strictly necessary because Instagram is basically based on photos. 

If you think images and hashtags speak for themselves, you can skip the text. 

But, if you choose to write one, for example, to add some important information, try to limit the text to three sentences. 

Also, think about the purpose you want to achieve: Do you want to entertain your readers? Do you want to communicate some information? Or do you want them to click on a link?

 

5. Publish at the right time

There is no universal answer to the question "when is the best time to publish a post on Instagram". But some studies have found some reports that help us determine our time. According to research, the most specific times are: 

●      from 11:00 to 13:00

●      from 19:99 to 21:00 

In any case, since Instagram is mainly used on smartphones, users open it several times a day.

 

6. Be exclusive

Aim for your visitors with content that is truly relevant to their needs, not spam. 

Stories are snapshots that users actively access, so you can post them multiple times a day. The number of image posts, however, should be limited to one per day and not more than two or three per week. 

Don’t forget the amount of content you’re competing for - it’s better to be different than to fill your channels with triviality.

 

7. Interact with your users

One in 4 users doesn't like when a brand doesn't respond to their Instagram comments. If a user takes the time to comment on you, it's best to try to answer them. 

Especially if your comments or questions allow you to explain in more detail about your product, offer or give you the opportunity to communicate any information. 

At the same time, one way to connect with followers and users on Instagram is to use user-created content. For example, someone might repost a picture you posted while using your product. 

For example, some jewelry stores have used customer videos to show wearing multiple necklaces in style.

 

8. Mail regularly

Regular posting is one of the reasons for success on Instagram. For this reason, it is important to take the time to organize the publication of your content. 

To save time, you can use some tools to schedule your posts on Instagram. You can search online for some of the best tools like Crowdfire or Sked. 

Only with continuity and perseverance can you be successful on Instagram.

 

9. Go live

Live streaming shopping is enjoying great success in China and America and is taking place in Europe. 

Similarly, starting a live video on Instagram helps keep your followers busy and get new ones. Especially if you promote live ads on other social channels, newsletters, or your site. 

The live broadcasts also offer an excellent opportunity to insert a call-to-action (for example "Click on the link in the description to take advantage of the offer"), thus increasing traffic to your site. 

But you don’t have to serve exclusively for direct promotions, offers, or new releases on Instagram. You can use these to show the human side of your brand. For example, with an interesting glimpse of what's going on behind the scenes with your followers.

 

To sum up

Instagram is a social network that has a lot of potential for your e-commerce. Thousands of users explore and discover new brands every day. 

In this article, we have collected 9 tips for creating a successful post so that they can find your content. To do this, you need to: 

●      Write the perfect bio

●      Create interesting and relevant content for your target group

●      Use the correct hashtag

●      Keep writing short

●      Publish your post at the right time

●      To be exclusive

●      Communicate with followers and use user-created content

●      Post regularly

●      Go live 

If you are interested enough to promote Instagram marketing and your business profile, you can contact FameNet. It is a leading influencer marketing platform that works with Instagram, Facebook, and other social networking sites. You can easily influence your business. Join now with the best influencer marketing power. You can easily grow your business from here with effective capabilities.