Most online stores are available on Instagram.
Above all, this social media can help increase your brand reach and awareness.
But how do you create a post that gets as much interaction as likes and Comments?
In this article, we've collected 9 tips for creating a successful post!
With 28.8 million users, Instagram is the
second most used social media in the UK. For this reason, the potential of
Instagram for your online store cannot be underestimated.
Write the perfect bio
First, to get started, you should make sure
that your Instagram bio explains who you are and what you do in a clear and
A biography is an element that helps your
(potential) followers to immediately understand the type of content they post
on your profile. It’s the material that gives your audience a real reason to
start following you. The best profile bio can attract the perfect audience.
Also, it can help you make your profile more accurate and strong.
There is an option to include a link to your
online store, which you must do because this way you will get a backlink to
Create interesting content
It sounds obvious, but if you create annoying
low quality content that fails to increase your audience's interest, you can't
expect your posts to succeed.
Instagram is a medium of entertainment. Here
active users want to see beautiful pictures, interesting graphics and
challenges. Try to illustrate things in your photos that match the offer of your
Refrain from advertising in the true sense of
the word, instead focus on image quality. According to online research, 46% of
users stop following a profile when its content is too promotional.
Since there are so many professionals on Instagram,
your image should be able to stand out among others. If you don’t know where to
start, monitoring the competition is a good strategy.
Find 5-10 competitors targeting the same
target group as you, and see which posts have been most successful in recent
months. Find out what they have in common to find the things that cause the
Of course, you don't have to copy their posts,
but this way you will have a guide that publishes that attracts the attention
of your general customer.
the appropriate hashtags
Thanks to the hashtag you can find your post,
not just your followers. It is recommended to combine popular hashtags with
more specific hashtags.
With popular hashtags, you have the potential
to reach a larger user group, but the competition is even greater.
More precise, or niche, hashtags, although
they are found by a small group of users, have the advantage of reaching those
users who are more interested in the topic in question.
Instagram approves 30 hashtags per post, but
you don't have to maximize this number. Most of the time 5-10 well-chosen
hashtags are enough.
It's important to know how your hashtags work
so you can quickly make changes wherever you need them. With some hashtag
analysis tools, you can gain insights into your top keywords and hashtags that
generate the most interactions.
the text short
Also to hashtags, you can add text to your
photos, although this is not strictly necessary because Instagram is basically
based on photos.
If you think images and hashtags speak for
themselves, you can skip the text.
But, if you choose to write one, for example,
to add some important information, try to limit the text to three sentences.
Also, think about the purpose you want to
achieve: Do you want to entertain your readers? Do you want to communicate some
information? Or do you want them to click on a link?
Publish at the right time
There is no universal answer to the question
"when is the best time to publish a post on Instagram". But some
studies have found some reports that help us determine our time. According to
research, the most specific times are:
from 11:00 to 13:00
from 19:99 to 21:00
In any case, since Instagram is mainly used on
smartphones, users open it several times a day.
Aim for your visitors with content that is
truly relevant to their needs, not spam.
Stories are snapshots that users actively
access, so you can post them multiple times a day. The number of image posts,
however, should be limited to one per day and not more than two or three per
Don’t forget the amount of content you’re
competing for - it’s better to be different than to fill your channels with
Interact with your users
One in 4 users doesn't like when a brand
doesn't respond to their Instagram comments. If a user takes the time to
comment on you, it's best to try to answer them.
Especially if your comments or questions allow
you to explain in more detail about your product, offer or give you the
opportunity to communicate any information.
At the same time, one way to connect with
followers and users on Instagram is to use user-created content. For example,
someone might repost a picture you posted while using your product.
For example, some jewelry stores have used
customer videos to show wearing multiple necklaces in style.
Regular posting is one of the reasons for success
on Instagram. For this reason, it is important to take the time to organize the
publication of your content.
To save time, you can use some tools to
schedule your posts on Instagram. You can search online for some of the best
tools like Crowdfire or Sked.
Only with continuity and perseverance can you
be successful on Instagram.
Live streaming shopping is enjoying great
success in China and America and is taking place in Europe.
Similarly, starting a live video on Instagram
helps keep your followers busy and get new ones. Especially if you promote live
ads on other social channels, newsletters, or your site.
The live broadcasts also offer an excellent
opportunity to insert a call-to-action (for example "Click on the link in
the description to take advantage of the offer"), thus increasing traffic
to your site.
But you don’t have to serve exclusively for
direct promotions, offers, or new releases on Instagram. You can use these to
show the human side of your brand. For example, with an interesting glimpse of
what's going on behind the scenes with your followers.
Instagram is a social network that has a lot
of potential for your e-commerce. Thousands of users explore and discover new
brands every day.
In this article, we have collected 9 tips for
creating a successful post so that they can find your content. To do this, you
Write the perfect bio
Create interesting and relevant
content for your target group
Use the correct hashtag
Keep writing short
Publish your post at the right
To be exclusive
Communicate with followers and use
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