You didn't miss it, Christmas is coming with a
bang! You need to prepare your social networks now to welcome a community into
a complete frenzy at the end of the year. This is the time when your sales
explode because consumers want to spoil themselves, but also want to ruin their
But, the competition is great! So, how can you use
Christmas magic to optimize your social media strategy? What
activities can you offer to bring potential to your brand or your e-commerce?
Focus on efficient strategies to implement on
your social networks.
1. Prepare your actions now
The question of organization is never now! At the
end of this article, immerse yourself in your Excel table, project tracking
tools, and other software needed to manage your Christmas actions.
Create a retrospective plan for the activities
you want to launch: promotional codes, contests, newsletters, retargeting,
personal sales, etc.
In your calendar, don't set a time for these
activities to happen! You need to plan for set-up, launch, and impact analysis.
The more precise you are in your plans, the more successful your campaign will
2. Change the cover photos
Advertise that your business is celebrating with
your social network coverage! Twitter, Facebook, and even Linkedin have a big
banner at the top of your profile, which is important for personalizing each
Red and green colors, glitter, gifts, trees, and
fireworks will thus decorate your page and clearly announce that you are ready
to celebrate the end of the year with your customers.
While you're at it, you can also change your
avatar, brighten up your company logo, wear a Christmas hat, show off a pretty
white beard, or wear red.
3. Start a big contest
The month of December is often synonymous with
generosity. So, play Santa Claus and give amazing gifts. This seemingly useful
work is actually beneficial for your business.
Thank you for the contest:
Increase your visibility
Recruit new customers
Hold on to your community
Three essential purposes to ensure your turnover
at the end of the year, especially if you are in e-commerce!
Find influencers to run a contest on their
profile. Offer a product or voucher for their community in exchange for a gift
You get better visibility with a qualified
audience, ready to spend their money on great and original gifts!
4. Transform customers into
At Christmas, Internet users are looking for good
deals and original gifts to please their loved ones. Generally, you know your
goals perfectly and you know what they are looking for on vacation. So, use ad
networks at your disposal to convert your customers into influential ones!
Notice your potential customers with a message
inviting them to share your product with their friends via Facebook ads or
Twitter ads. They may have an idea to see you for a gift.
Of course, address them directly to encourage
them to give themselves a little gift for Christmas.
5. Adapt your editorial line
Lastly, if you want your community to be
interested in your business during the holidays, offer them the right content
at this time! Help your customers:
Choose their gifts
Decorate their house
Cooking a good meal, etc.
Thanks to these publications, you form a close
bond with them, show that you are on the same wavelength and that you actively
participate in this happy moment.
6. Create your hashtag
How about creating your own hashtags on your
social networks during the holiday season?
In general, we recommend that you do this for any
important event that concerns your brand. For example:
Valentine's Day, etc.
It’s a way to engage in relevant events that are
more believable and more noticeable in the eyes of your audience!
Also, if your hashtag is strong enough and you
succeed in promoting your communication, you will see an increase in your
website traffic related to your hashtag sharing by your community, but not
only! Interesting, isn't it? And who says sharing your hashtags means looking
for your brand, opinions, and controversial comments.
7. Use Christmas storytelling
Consumers love the great Christmas story! You
just have to watch enough Christmas TV movies and movies on every TV channel
and even on the streaming service.
Take advantage of this magical world to tell
stories that illustrate your products and services. They play on the emotions
of your audience, which gives your brand a human dimension.
Never forget that Internet users are not just IP
addresses, they are animals made of flesh and blood. Then you consider it as a
physical customer. Dream it and show how much your brand anchors the magic of
To animate your social networks during Christmas,
A video presenting your Christmas
Lifestyle visuals that reflect the
magic of Christmas: snowy landscapes, mountains of gifts, decorated trees,
children on vacation ...
Of course, do not forget to
Once you are carried by the beauty of your story,
Internet users will be able to easily access your products or services! Add a
link to your website (in Christmas colors!) To encourage consumers to ask
questions before making a purchase, in your shopping guide or in your personal
This will allow you to support them until they
are transformed into a personalized and efficient way.
8. Send surprise gifts
Who doesn't like free? Surprise your consumers,
brand fans, and influencers who have been loyal to you for the past year.
This gift must be able to be published on a blog
or social network.
You can send small thank you gifts to your most
enthusiastic followers: goodies, a product, a voucher… What's the key? A
positive (and cheap) spinoff on social networks!
9. Co-create visual content with
You have less time to grab the attention of the
To capture your community, offer a visual created
in collaboration with an influencer. It can take the shape of an infographic, a
video, or an Instagram story.
Create simple and engaging, yet easy-to-share
content that shows bloggers, brands, and your world.
10. Create a program for
Typically, brands offer financial compensation
for conversions and sales. At the end of the year, connect with your
favorite influencers and give them a discount code to share with
your community as a Christmas gift.
Give them unique code so you can track the
performance of each blogger.
The advantage of this strategy is to test which
of the most successful influencers you must pamper next year.
11. Put your fans in the
Promote consumer voices and share content created
by your customers and influencers about your brand.
Consider incorporating these people's opinions
into your captions so that your community can improve the quality of your
products and services. This type of sharing reassures Internet users who know
little about your business and who need to read the opinions of others before
making a purchase.
Be sure to include a call to action at the end of
this post. Ideally, this should encourage visitors to visit your website.
12. Find new influencers for
Use influencers to animate your brand at the end
of the year!
If you analyze your comments and shares, you will
recognize loyal followers who are regularly involved in your posts. Make them
your brand ambassador! Especially if they have a blog or social media account
with hundreds of subscribers ...
Offer them a voucher on your website or send them
a product of their choice to encourage them to share your year-end offers with
Many bloggers organize Christmas contests with
many prizes. It may be time to submit your article to gain visibility. The goal
is to gain your established audience to expand your brand awareness at a very
By creating an environment of trust in the potential
customers who use your products or services they can easily identify with other
users who understand their real needs. Then you can increase your sales as well
as your reputation at a lower cost.