marketing is a field that focuses on relationships
between already signed individuals as well as companies and potential
It is essential to build the strength of this
relationship to blend in well with consumers and achieve good results. After
all, the way they are treated directly interferes with purchasing decisions.
Want to know more about the topic? Do you know
how to practice Relationship Marketing? So stay with us! In this post, we will
teach you how you can build relationships with your followers, especially using
What is relationship marketing?
Relationship marketing is an action that a
company performs for its customers and prospects.
We know that the quality of products and
services that a company provides is essential for business development and
brand strengthening. But, there is no point in having quality products if you
don't have them - and it fascinates people. You need to understand them and
relate to them.
In this new era, the minimum required product
and service quality for a brand to survive in the market. And building a strong
relationship becomes important as building, maintaining, and maintaining
In many businesses, the relationship with the
customer develops during sales, while good service makes a difference. But,
nowadays, this simple attitude does not show and hold customers. There is a
need to invest in relationship marketing.
The relationship between the consumer and the
company where this aspect of marketing was created was properly thought out.
This type of strategy considers the steps needed to bring the public closer to
the company, make communication more effective, and build bonds with the
What is relationship marketing for
The goal of relationship marketing is to
achieve potential through a good relationship. This helps them to be loyal to
their brand and to be a big follower of the services provided by the company
and retain existing customers.
In addition to these consumers always coming
back to buy with you, the chances of being a promoter for your company are also
great. He will recommend your services to your acquaintances. This will give
you a better idea of your brand on the internet and make you a true supporter
of the company.
Is it worth investing in relationship
Knowing what relationships and customer
loyalty are for, you can ask yourself if relationship marketing is really
The answer is yes! It's really valuable.
American Express data shows that the service
makes all the difference. 60% of respondents said they had a desire to make a
purchase, but, due to poor service, they gave up. A new voice survey found that
58% of people do not return to using a company after having a negative
The expressive number shows the importance of
having a good service!
Benefits of relationship marketing-
Learn more about
If all that we've talked about so far doesn't
convince you of the importance of relationship marketing for an organization,
look at the key benefits of implementing this strategy.
marketing and advertising costs
Many professionals still don’t know, but
investing to retain customers is cheaper than new acquisitions. Since working
in loyalty reduces marketing and advertising costs.
product and service errors
You may not notice, but your customers are the
people who will notice the most changes and problems in your product. And
listening to what they have to say is a great opportunity to correct mistakes.
So, take advantage of the channels of feedback
and communication with your audience and use the identified flaws to promote
When you build a strong connection between the
brand and the customer, you can move closer to them. You gain the trust of the
person who starts coming to your place frequently, recommends your brand to
friends, defends your values, and spontaneously becomes a part of it.
Relationship marketing involves customer
satisfaction. Above all, you provide a unique experience with humanitarian and
personal service. The trend is to make customers happier with your service.
Lifetime Value (LTV)
By improving customer satisfaction with the
brand, you can also increase the customer’s lifecycle or lifetime value. This
means that the customer spends more time “at home”, accepting your product or
signing a longer contract, which increases the average billing per customer.
Relationship marketing actions
Now that you understand the concept of
relationship marketing, what it is, what it is, and what strategies you should
consider to create it, now is the time to learn about the actions involved in
This can be done by collecting points
according to the number of purchases, giving exclusive discounts, or giving
gifts. It’s a way to show how important your customers are to your business and
reward them for being loyal.
This action works at different stages of the
relationship with the customer. It can promote relevant content, information,
tips, important date reminders (such as birthdays), special promotions,
bonuses, feedback on services provided, among others.
Satisfaction survey, talk to your customer,
ask for advice. And most of all, because of the solution you are giving him,
make it a condition for his business to work well: it also needs to be
successful for his business.
How to implement relationship
marketing on social media
The first step in implementing relationship
marketing in your company is that everyone in the company is involved with the
organizational culture and has good customer service training.
Employees need to be willing to find
solutions, help the user, and develop empathy. So, here are the basic tips on
how to implement a relationship marketing strategy on social media.
Interact with followers
As we have said before, this first point may
seem obvious, but it is amazing how many organizations do not respond or
communicate with their followers. Social media has evolved as an environment
for exchanging experiences and virtual relationships, so use and abuse them!
Whenever you receive a message, try to reply -
and as soon as possible, because if someone contacts you, it's because you want
a quick return.
Got a comment on a post? Answer! Show people
that they are important to your brand.
You must have a personal profile on some
social networks and access it frequently. Have you noticed that the pages you
relate to the most are a regular publishing policy, regular sharing of new
content and content? This is not a coincidence.
This approach should be the same when managing
business profiles on social media. Set up an editorial calendar and develop
content so that your profiles on networks are always up to date and keep your
followers informed. This will increase the engagement of the brand.
a communication aligned with the persona
Social networks bring together different
audiences, who use different languages and behave in their own way. Contrary
to what many marketers may think, you should not create publications thinking
about everyone, but should always think about your personality.
It is very important to know how to work in
every social network! Twitter, for example, requires short text, objective
publications, and very direct language. Instagram, instead, highlights images,
so captions should be short.
For your followers, it is important to know
them well! This includes having a well-organized personality, identifying what
social networks he uses, and, as a result, what is the best language to reach
Like Snapchat, Instagram also has a history of
gathering young viewers. Thus, posts with accessible language need to work for
It’s important to align the tone of your post
with the personality of your brand (and it fits your audience). Whenever you
post, be sure to use the language and melody that represents your brand.
Manage the crisis wisely
A page on social media doesn’t just get
positive comments and praise. Conversely, it is the subject of a post with
criticism about the content, work, product, or service. At that point, you need
to be flexible and know how to manage crises strategically.
Negative messages respond more than positive
messages. So you need to know how to respond to them so that they do not harm
the brand. Calling the commenter to chat in the chat inbox is always
interesting and solves his claim there. But publicly, don't leave him
Observe the results closely
Work on social networks is constantly under
construction. And thus, the evolution of their strategies and the results they
produce need to be monitored. In order to be strong and able to attract more
followers, you need to know what works and which doesn't work very well.
Social media has a variety of metrics and
data, such as post reach, engagement, follower data, and other information and
insights - which you can learn by tracking social media.
By getting to know your audience and
understanding how they relate to your content across the network, it is
possible to createcontent and develop more effective strategies.
Have you ever seen the importance of
relationship marketing for your company? With these tips, you are already ready
to create a plan on social media that involves this aspect!