Creating a digital marketing strategy has become a necessity for companies in
any sector. The growth of e-commerce and the acceleration of the digitization
process of companies are pointing to the market and advertising. And so it is
Areas like tourism have also adapted to the
digital age. A clear example is that every business must be a transformation
process. Improving presence on social networks, having a good online customer
service system, and having a website are some examples. But these are the
dimensions of the iceberg.
Many people mistakenly think that working in
the presence of the Internet does not require much effort and that anyone can
do it. Something that is hindering the ability to adapt to specific sectors.
There are some SMEs who look at social networks with the suspicion that they
think they are only focused on leisure time.
The power of social media to provide
information and improve communication with customers should not be taken
lightly. We are talking about a tool for communication because it was not known
in any sector before. We speak of selling and serving customers 24/7 without
geographical or temporary barriers.
A business school study found that around 60%
of people in the UK bought a product online last year. Trying to resist that
reality means not resisting the evidence of change in the way we eat.
of creating a Digital Marketing strategy for companies
When thinking about creating a digital
marketing strategy, some people think of a large expense whose results seem to
be relatively measurable. The first mistake is that it is measurable. The
second is that it has no taste. This is an investment and not a long-term one.
Although results from one day to the next cannot be expected.
The basics of digital marketing are simple:
How important is it that you sell the best product if no one knows? Some of our
customers were disappointed when they met because they were sure they had a
good product at an unbeatable price. The problem is that no one knew about it.
The same thing happened on social media. If
most of your customers are on social media, how do you expect to get new
customers and sell if you are not on social media? And don’t be mistaken that
having a profile is enough.
Some of the short-term benefits of digitizing
your company and building a digital marketing strategy are:
Measure the results of your
strategy and improve it.
The tip of your strategy. You can
adjust and change different aspects of your strategy as often as you need to.
The digital environment, due to its features, allows it in a particularly
Make the work of the marketing
department more flexible. The simplicity with which strategies can be managed
and rearranged based on "trial and error" makes the possibility of
changing the work line more flexible.
Digital marketing is very
profitable compared to conventional marketing on radio and television.
Campaigns on social networks or Google ads are available for any organization.
The possibility of segmentation
has never allowed you to be so refined when defining your client. Therefore, it
is easier to address him than before.
main objectives when creating a Digital Marketing strategy
Although each company will create its own
digital marketing strategy centering on its own needs, there are many common objectives.
These are the so-called general purposes. On the other hand, specific
objectives are those that vary from one company to another and especially from
one sector to another.
Among the general purposes for which you need
to set up, we can highlight:
Catch new customers. We need to
constantly improve and refine the strategies we can use to reach potential
customers. Improving the conversion rate is essential for every company. Take a
look at your competition to see how they do it. And of course, learn to think
like your target audience.
Build customer loyalty. Keeping
customers is more complicated than getting new customers. However, it is much
more profitable. Therefore, finding the best experience and maintaining
communication is essential.
Improve brand recognition.
Positioning yourself in the market is fundamental. There is a lot of
competition in the digital environment, so being memorable becomes even more
Sales have increased. This is the
ultimate goal, to grow economically. But for this, out of curiosity, it is
important to remember that sales are not the only thing or the most important
Improve the conversion funnel. As
we have said, not everything is sold. The conversion funnel allows the user to
navigate the steps they have to go through before becoming a customer.
Defining objectives will help us design the
strategies we need to achieve them. So, you can't just stick with these common
goals. The specifications of your sector, and more specifically your company
(based on your needs) should be clear from the start. And remember that selling
is a goal that is very simple.
to create an effective Digital Marketing strategy
To create a digital marketing strategy, first
set and set your goals. We’ve already talked about this so let’s move on to the
next step, which defines your buyer’s personality. Once you have established
what you want to achieve, you need to know who to specifically target.
Otherwise, you will not be able to make your marketing efforts profitable.
To define your ideal client, you need to have
all possible data: location, age, income level, work situation, hobbies,
priorities, concerns, personal goals, etc. The best possible communication.
All you have to do is evaluate the channels of
communication with your customers, categorize different media: websites, social
networks, blogs, videos, campaigns ... collect all their data to determine what
your strengths are and what they are. The aspects that you need to improve.
Do a marketing audit to be aware of where you
are starting. You must start taking care of and improving your content. Content
is everything your brand sends: product descriptions, blogs, web, pictures,
social network posts, and more.
Once you have prepared a document with all
this information, you are ready to create
your digital marketing strategy. This should include a relatively long
period, not less than 12 months. In addition, we recommend that you determine
the duration of each action and when to start.
If you think that it is too much work for you
and you cannot afford to have a department dedicated to these purposes in your
company, there are other options. Outsourcing online marketing is an option
that more and more companies are deciding on.
There are some leading companies who can help
you serve the best marketing service on your business and products. As multiple
marketing strategies like SEO, SMM, Email marketing, and so on are available
you can choose your own. But some companies may offer you some growing
marketing strategies like Influencer
the key features to lead the influencer
marketing platform for a long time. You can easily improve your business
marketing with it. The best influencer profile from different social platforms
like Facebook, YouTube, and even
TikTok is here. So you can grow your business promotion with a new
Having a marketing plan will make a difference
for your company. So if you think influencer
marketing can help you more you can contact us. For more influencer marketing
learnings you can visit the official site. With a
profitable business orientation, you can develop your business with it.