Do you want to turn more prospects into real
customers? Do you want to communicate a lot with little effort? But you don’t
know how to persuade potential customers to give up their data? Then you must
work on the "lead magnet". In this article, we want to explain to you
exactly what lead magnets are, why you should include them in your online
marketing strategy, and what a good lead magnet might
The attention of your potential customers is
very limited. Because of advertising, cheap offers, and discount campaigns,
it's hard for companies to come up with attractive marketing campaigns. The
so-called lead magnets should prevent this. These are attractive, free products
that interested parties receive in exchange for their contact details. Usually,
this is after asking for the name and email address. Free products, called
freebies, can look very different. Digital products such as e-books, analog
products such as paperbacks, or even voucher codes - have different options depending
on the segment and target group. Now we want to explain to you how you can
create attractive lead magnets and what their advantages are.
The Importance of Lead Magnets in
Lead magnets do not help you gather more
contacts from potential customers. These help you find which funnel to match in
a particular font. By assigning contacts to specific funnels ("Sales
Funnels"), you can address the interested parties more specifically and
confront them with appropriate offers or products. The more you know about
prospects, the better you can align your sales process with them.
Thus it is relevant that you know your target
group, address their needs and wants, and solve their problems. Lead magnets
only open the door at this point - the real offers for your potential customers
come when you can check them more intensively and filter out their pain points.
So don’t expect to bring the first customer with the first email address. The
real work has just begun.
lead magnet: What should it look like?
As already mentioned, to turn into potential
real customers you need to try to build trust and intimacy with attractive lead
magnets. So they need to be attractive and engaging enough so that users trust
you with their contact details. In return, they hope that Freebie will be
really valuable. And this brings us the main advantages of a lead magnet:
Must have lead magnets
Be relevant to your target
Have a direct relationship with
your company and your product or service.
Offer a recognized valid value.
There are immediate benefits
Will be placed in the right place.
Create lead magnets: 8 ideas for more
So that you now know exactly how to make
attractive lead magnets, we would like to list concrete examples and work motivation
examples for you. Also, we would like to give you more instructions so that you
can make full use of your lead magnet.
Voucher And Discount Codes
One of the best incentives for customer data
exchange is vouchers and discount campaigns. The fall in prices is the reason
for many to buy immediately. But, this incentive assumes that interested
parties have a fundamental interest in your product, otherwise they will not be
able to do anything with the voucher code. So if potential customers register on
the contact form, you can be sure that you have a serious interest in the
products. So, you should think carefully about whether you want to offer
general discounts on all products or whether you want to use voucher codes for
Even with free shipping of your product as a
lead magnet, you assume that your potential customers are very interested. But,
this information is often due to the fact that some interested parties have
been fighting each other for a long time. Higher shipping fees mean the order
process is canceled and no purchases are made in the end. Thus, try to draw
attention to the fact that the shipping cost will not be taken at an early
stage and definitely on your website. In small quantities, you can avoid losing
business through free shipping by setting a minimum quantity or minimum order
With the gift, you will have the opportunity
to get the contact details of the interested party with less commitment. Free
gifts often inspire more people to publish their data, because they directly
benefit without too much effort. Suitable as various product gifts. Promotional
items such as office supplies, bags, coffee mugs, or sweets and drinks - are
just some of the key features and key references to your company.
Webinars, E-books, White Papers, And Templates
E-books, whitepapers, PDF templates,
checklists, and other information documents offer real professional added
value. Webinars are very interesting for many interested groups to gain expert
knowledge in specific areas. Because here, in exchange for their information,
they get exclusive content that would not normally be freely accessible. With
this, you go ahead and show the customer that you should test your skills
before determining the payment product. It builds trust and strengthens
Tests, Quizzes, And Competitions
Tests, quizzes, and competitions are
especially successful as lead magnets. Many want to test their knowledge or
find out what kind they are. Tests and quizzes can create the perfect incentive
here to get individual results in exchange for customer data. If you also
attract value for participation, you can safely assume that some interested
parties will be happy to disclose their information.
Emphasis On A High-quality Presentation
It doesn’t matter what type of lead magnet you
choose - your website should have a free high-quality presentation and a popup
button or teaser is a basic requirement. Be sure to show the value and do not
take the lead magnet look "cheap". Because these are often the
reasons for being a potential customer. You want to convey this incentive and
do not be afraid. Attractive colors, an attractive design, a flawless download,
and avoiding technical errors should be the focus here.
Convince With Words
If you are pointing your lead magnet, make
sure you are persuaded about it. Interesting and meaningful titles, teaser
text, and CTA will make you more interested. So pay special attention to your
words and be very precise. Explain exactly what your prospects got and also say
what they would otherwise miss. The more direct and precise, the more credible.
Offer A Foretaste
“Antiatering” is a successful way to entice
potential customers with their contact details. For example, you can display
the first chapter of your recent book and thus predict more content. If the
chapter is written in an interesting way and already announces more exciting
content, it is a reason to read the whole book and publish the data.