There seems to be no end to e-commerce and now
SEM is more important for e-commerce. In recent times, online stores have been
at the forefront of their progressive growth. This is thanks to the coronavirus
epidemic and imprisonment. More and more companies want to join this trend
which continues to be profitable.
The truth is that not all companies that sell
their products and services through e-commerce can be pink. Today the
competition in this sector is very strong and that is why it is important to
differentiate yourself to get a good position. SEO plays a central role in this
regard, but SEMO for eCommerce.
The number of sales will determine the success
of a company. Achieving good marks requires having a specific strategy that
makes the goal easier to understand. The most recommended thing is not just to
use a strategy, but something like email marketing, social networking, and SEO
All these methods or strategies are important
and even necessary, but their results are usually available in the long or
medium term. To drive fast traffic in the digital space, eCommerce SEM search
advertising is the best option.
Digital Marketing Strategies
SEM actions for e-commerce or search engine
marketing are all practices done through a website to achieve maximum
visibility through search engine advertising promotion. SEM is the results that
are provided on various platforms or search engines such as Google or Yahoo.
difference between SEO and SEM
SEO builds everything based on the organic
position of the content, SEO is based on the given position of the content.
Items that are paid for contain the words "sponsored" or
"advertising" in very small letters. On the other hand, organic
search results have nothing to indicate and are usually at the bottom of a
The more clicks a link receives, the more
money the company has to make. You don't pay for it every time it appears, you
pay for it when you click it. In SEO you don't have to pay any kind of balance
to find pages or online stores. But, this does not mean that it is cheap
because there is a lot of work behind it.
of SEM advertising in search engines
There are several points where online
advertising offers many advantages and among them are the following:
And more that doesn’t always mean something
good or like that. An SEM campaign for e-commerce provides a good number of
visitors and more importantly departmental traffic. This is a specific ad for a
specific search or demand. People who usually enter these links are willing to
of launch and administration
Launching an SEM campaign for e-commerce
doesn’t take too long and is very useful because it allows you to change at any
time until you set goals.
Investing in an SEM campaign for e-commerce
means knowing where each dollar will be invested. The advertiser is the person
who will determine the amount of use. Similarly, you can learn data and metrics
about how campaigns work.
create an effective SEM campaign for eCommerce
One positive aspect of SEM campaigns for
eCommerce is that they deliver good results. The most complicated thing about
it is not to make it, but to know how to handle it in the best way once it is
launched. Some steps can be considered to create a successful campaign such as:
the keyword strategy or Keywords
Google AdWords lets you create a complete list
of keywords where you need to add all the relevant terms for each type of
search. These lists can be broken down using matching options so that Google
can display ads in the order of search terms.
Ads should be grouped according to terms
related to a specific semantic area. The more ad groups that are created, the
better the effectiveness of the campaign. At the moment, it is advisable to
create different types of group ads so that you know which ones will work
better and which ones will not.
creative: SEM for eCommerce
The space where ads and headlines can be
described is very limited. For this reason, you need to be quite creative with
the words and phrases you are going to use. Above all, it is advisable to use
one that creates maximum attraction and is attractive to people or targets.
links: a very particular detail
This is usually the most common error in SEM
campaigns for eCommerce. The ad link must be related to a page that matches the
keyword. In other words, if a user is looking for an electronic item, the ad
should be sent to a place where they can find it and not on the manufacturer's
your customers well: SEM for eCommerce
All companies have an ideal customer in mind
and it is important to create valuable content for these individuals. Knowing
how customers search the Internet gives a clear vision of how a digital space
should be optimized. If you don’t spend time analyzing the possibilities, you
can create content for the wrong people.
and follow their movements
After creating an SEM campaign for e-commerce,
the online competition must be analyzed. It is a way of knowing the strengths
and weaknesses of the opponent.
marketing campaigns again
This type of campaign is very useful because
it allows you to show ads to users who have previously shown some interest in
the account or brand. This is a new strategy in today's digital marketing world. Re-marketing is directed at advertisers
who want to increase their sales by influencing potential customers again.
Another aspect of this strategy is that users
themselves become customers of a brand. Through remarketing, you can build
loyalty faster and more effectively.
goals: SEM for eCommerce
At this point, a company’s marketing team must
determine where they want to target if they want to sell more, generate more
clicks or engagement. Among the most frequent purposes are:
Increase traffic on the web.
Consider products and brands.
Promotion of an application.
Increase engagement and
Create brand awareness.
Keywords and matching: SEM for
To run a good SEM campaign for eCommerce, you
need to know the three most commonly used types, such as search or keyword
purchase. The display is advertising and shopping in the form of banners that
show the stock of the product. In the search campaign, which is currently the
most used, it is essential that the keywords have 5 types of agreements and
Broad Match: For example, if the
term is purchased with a broad match, the ad will also appear in searches for
American cars, German cars, or Italian cars.
broad match: The "+" sign is added when we purchase keywords. This is
done so that Google understands that the ideas have to show yes or no in the
Phrase match: The quotes here are
applied to Google to specify that the word purchased is typed by the user.
Specific matches: parentheses are
used here for the location of specific keywords. It is only used when the user
searches for a previously purchased keyword, but it must match the written
Negative matches: This allows you
to filter all ads in the best way possible. This allows you to filter out
searches that are believed to have no results or meaning.
Do you need help in creating effective SEM
campaigns? At Famenet,we have
our Influencer SEM service that will be very
useful to attract more customers and be able to expand your business network
with Google Adwords campaigns.