To build a business on the Internet and sell
as many products as possible, you need the wishes and satisfaction of your
customers. If they are satisfied with the quality of your service and product,
you have a good chance of getting good customer reviews. But the question is,
how do you motivate customers to recommend you and your business? There are
many ways to get positive feedback from customers. In
this article, we explain why customer reviews are so important, how you can
respond to bad comments, and what tips you can use to get more reviews from
customer ratings important?
Customer ratings can make a significant
contribution to a company's success. Studies have shown that people are more
likely to buy products if they already have positive ratings from other
customers. As a customer, you often don't have the opportunity to test or view
the product - especially if you shop online. Although companies list all the
important information and details for consumers next to their product, every
potential customer knows that no matter how good the product is, the company is
dying to sell it. It makes a product with a lot of positive customer ratings
look more trustworthy because others have already tested it and found it to be
good. For this reason, customer reviews can be described as the reason for a
successful success for companies, which is why every entrepreneur and founder
will deal with them.
In addition to the customer confidence leap,
many reviews have resulted in higher visibility of the company on the Internet.
If an online shop can show countless reviews to customers, Google will reward
the company with a better ranking. This is because search engines evaluate
customer reviews as user-generated content. This search engine optimization can
be especially important for small, local companies that invest less time in SEO
you react to bad reviews?
You should not react negatively to every bad
customer review. On the one hand, customer ratings always give you the opportunity to further improve your
products. See reviews as a constructive response to continuously improve
product quality. On the other hand, you should never react angrily to negative
criticism. Always be understanding and generous, because you don’t want to lose
customers. Ignoring bad reviews would be a complete mistake. Take any criticism
seriously so it doesn’t turn into a shit storm. Even if some criticism is
explained a little too sharply, you should always politely ask what the problem
really is. After all, not every customer can be satisfied with your product
without exception. So please respond publicly so that other customers see that
you are also responding to negative reviews as a company.
Thus, keep in mind that bad reviews build
credibility. If there are only positive reviews on the internet that appreciate
your product in the sky, then there can be quick doubts on whether the reviews
were written by actual customers.
There are always companies that fake customer
ratings to attract potential buyers. Fake, positive reviews are especially
tempting if the products of the online store or mail-order company do not
receive any or only negative reviews. But buying positive reviews is not wise
for entrepreneurs, because false reviews can be warned. Deleting or blocking
negative reviews can also be a warning and can be criminally relevant. If a
warning is issued, you must expect a fine of several thousand euros.
It could be even worse if the customer or the
media could find out about the process and take the storm. The damage done to
the image seen is much worse than the original bad review.
For More Customer Ratings
In order for you to benefit from the many
customer reviews, we offer you some tips on how to encourage your customers to
rate your products.
Register With Rating Portals
The first measure is that you register your
website or your online store with your industry-related rating portal. For
example, if you are active in the travel industry, registering on an assessment
portal is not very helpful in gardening.
Customer Ratings In Social Networks
Social networks like Facebook, Instagram, or
Twitter are playing an increasingly important role in the lives of most people.
So use these networks to get customer ratings on the platform. Social media and
networking sites are the real platforms to get more visitors. You can
communicate like a regular visitor to showcase your services or products. So
the chances of getting more positive reviews here are slim. Nowhere else do we
have the opportunity to reach so many people today.
After successfully completing an order, you
can still send a so-called after-sales email to your customers. In this message,
the customer is asked to indicate their level of satisfaction - usually in the
form of stars. These ratings are then displayed on the product page so that
other customers can see how an item works on average. You can relate such
evaluation requests to all possible, unique fields. For example, you can rate
products, websites, order processing, or delivery services.
Customer Ratings During The Customer Journey
There is an option to combine evaluation
requests on your individual pages after the so-called customer has visited or
finished the order by visiting the website. Usually, a button of your own is
enough to encourage customers to rate B-rated products.
Focus On The Customer
You should give your customer a good reason to
review. However, this does not mean bribery. Rather, explain why his assessment
is so important. Issues like "product improvement", "service
optimization" or even "good and customized offers" can motivate
customers to take part in the survey. The sooner the customer realizes that the
review is beneficial for future purchases, the more likely he is to formulate a
review. To be truly tempting, you can also offer a reward that is so high
quality that customers will bite.
Simplicity Is The Key
The best way to get lots of customer reviews
and recommendations is to have a well-organized form that can be filled out
quickly and without much effort. Ideally, you give the customer a rating based
on a multiple-choice approach: several answer options have already been given.
The customer only has to click on one of them which they like the most or which
does not come close to their opinion.
Ranking List, Title, Or "Hall Of Fame"
Customer ratings are vital, especially in the
area of large online shops. Companies like TripAdvisor or Amazon are so
dependent on customer reviews that they put a lot of energy into motivating
their customers. A published ranking list of very hardworking customers can be
found for customer ratings, for example. Other companies have created their own
"Hall of Fame" for hardworking customers or by awarding special