E-commerce has exploded over the past decade and
the epidemic has taken it even further at record speeds. In 2020, more than
$861 billion was spent online with retailers, an increase of 44% from 2019.
Globally, the e-commerce industry will reach 4.9 trillion by the end of this
year. E-commerce generates 10% of all retail sales, with an expected annual
growth rate of 15%.
Estimates show that there are more than 24
million e-commerce sites and there is high competition. But with the right
strategies and a strong index growth marketing strategy, it can lead you to a
variety of ways to build high-quality traffic to your online store, convert new
visitors to customers, and achieve a solid online position for your brand.
No matter what type of product or service you
sell, we've designed this guide to show you an easy way to market your business
strategy to increase e-commerce sales
To increase your sales this year, you need to
develop some marketing actions that follow your business plan. Here are some
tips that will help you in your daily life.
campaigns using Fameinfinity
Who doesn’t love to invent new brands in a
reliable way? It's possible! By running advertising campaigns through a native
advertising platform like Fameinfinity,
you gain credibility from popular publications and bring your brand to a new
With this system, you will be able to forward
your potential customers and show them the original content without disturbing
them. Everything will be done in a non-invasive way so that they can engage
with your publication.
With Fameinfinity and its effective marketing
campaigns, you will be much more successful. It is already in its DNA, a way to
increase sales, always using different ingredients.
awareness of your brand
Creating brand awareness building is about
letting people discover your business and recognize you again in the future. To
do this effectively, post regularly through social media management, add
organic content to paid promotions.
Every good e-commerce site should come up with a
strong SEO strategy, so when consumers search for products or services, your
content will appear on the first page of search engines.
Fameinfinity is starting an exhibition campaign.
This is a great way to increase brand awareness and with all these strategies
together, you will be ready to increase sales.
Trust it: Email is still a high-performance
channel. According to a survey conducted in 2020, 59% of consumers still shop
through email marketing. Part of the advice we offer is to create a marketing
strategy to capture these new leads. Because that's where you get your
Hashtag Digital Marketing Tip: Be sure to include
an email capture form on your website and add one during the checkout process.
Increase the subscription with something in return, such as a discount code, an
e-book, free shipping, or other valuable offers.
Start with a few email campaigns each week, but
check with Frequency to find the right balance between high open rates and low
unsubscribe rates. Create a nice visual identity with relevant content so they
can visit your e-commerce and find out what your brand has to offer.
your website for mobile
This is nothing new, but there are many brands
that allow this detail to pass. In the UK, more than 61% of e-commerce sales
are made through mobile devices. It is an inclusive tool that allows small
retailers to achieve 30% higher mobile conversion rates than larger brands,
which is why an optimized mobile experience is essential.
You need to have a responsive website so that it
automatically adapts to different sized devices. Buttons are easily clickable,
content is displayed correctly and scrolling is a breeze. Try simplifying the
browsing, search, and checkout processes with autocomplete suggestions to
improve the customer experience.
testimonials and feedback
Positive testimonials about your brand are
invaluable to Internet users who access your e-commerce. There are surveys that
say testimonials and feedback can increase conversions by 270%, and most
consumers say that reviews influence their decisions.
Once you've finished creating the site, request a
commercial review right after the checkout process and include a pop-up with a
clickable star rating option to make the complimenting experience more
enjoyable without being forced.
For e-commerce product reviews, email customers
if they have enough time to make their purchase. Encourage participation with a
discount offer, but make sure the customer understands that you are asking for
an authentic testimonial, not a purchase.
Also, check if users have commented on
third-party sites like TrustPilot or even complain here and highlight them
(positive) on your site.
Social Media Campaigns
You can't wait to find customers through search
engines, can you? Thus, it is essential for professional use of social media
management that allows an active approach to your end customer.
Show your content in the feeds of your potential
customers by promoting Facebook ads. Video ads have a high conversion rate -
they surpass Facebook photo ads by 10-30% and are three times as busy on
Instagram, in particular, has invested heavily in
its e-commerce capabilities. Purchase posts generate 130 million likes per
month. Try using all of the social network's available features: Your feed,
Instagram Stories, Instagram Live, IGTV, and Reels.
popular products on the market
It is not surprising that the best-rated products
in your e-commerce are popular when selling. That way, we highlight them in the
landing pages, in the recommendations section, and in other contacts. You will
sell more of them, especially when you show all the positive testimonials that
other customers have reported.
Continue to encourage shopping and create a sense
of urgency and deprivation using an e-commerce pop-up notification system that
warns visitors about what other customers are shopping in your store.
Most users abandon 70% of e-commerce shopping
carts, leaving companies with less than $18 billion annually. There may be an
idea to recover some sales from users whose emails have not been converted for
Make redirect or retargeting campaigns part of
your core generation strategy. Use these promotions in social media management
to show ads to viewers who have seen the product but have not purchased it.
Even if it doesn't lead to direct purchase, you will at least increase brand
Who doesn't like publicity, right? A promotion or
free bonus in e-commerce can be largely responsible for opening an impulse
purchase. Once you have a visitor to your site, the best way to help them drive
sales is to offer them attractive prices. And, the best way to buy them at that
time is to make them available for a limited time only
Now tell us: what kind of promotion would best
compliment the products you want to sell through your e-commerce?
Buy one, get the other - for the high-volume
items that people often buy one by one. This promotion is also great for
overstocking or cleaning up last year’s models or styles that need to make room
for new parts.
Shipping - While shipping costs aren't always free on
your website, providing free shipping can be a great promotional option.
Similarly, if the customer has purchased a certain amount or more, you can set
up free shipping to be effective.
- With every purchase a free gift can be a fun way to
add some more connection between your brand and your customers. It could be a
simple trinket with their logo or a little surprise from the catalog that
complements the item they are buying.
- You can't beat the old standby. Putting a "20%
discount" next to the reduced price of just one item can often be what it
takes to sell.
The key to good e-commerce promotion is to see
through your audience: would anyone consider buying this item worthwhile? This
is a question you should always ask yourself. He is the key to success!
conversion rate through A/B testing
A / B
testing gives you a way to improve your website and create a better overall
shopping experience, which in turn increases sales. You can check A / B product
photos, titles, CTA copy, and button design, product copy, page layout,
promotion, and much more.
Check only one item at a time, create two
variations and send traffic for both. With Google Analytics or similar tools,
it is possible to determine which changes lead to optimal conversion metrics,
such as CTR, email opt-in, or sales.
know more tips?
Femininity is a digital marketing company specialized in influencer marketing as we are
always preparing new products to reach all types and sizes of business.
Send your message and schedule your free consultation
with one of our consultants who will be able to guide you to create an