Despite the increasing diversity of digital
communication channels and internet marketing strategies, every successful
entrepreneur will ensure that email is one of the most effective marketing
It is widely used in e-commerce for direct sales,
customer retention, and increasing existing customer loyalty.
Email marketing is known for its high return on
investment, and with nearly 4 billion active email users, this strategy
provides a large potential audience who might potentially be interested in getting
Sending emails requires a comprehensive approach.
Everything is important here, from the moment the
newsletter is sent to the devices on which it can be opened.
Some marketers believe that an email is an art
form, with complex plots, creative themes, and compelling ideas. This article
explains how to create campaigns with relevant triggers to improve the
performance of your email marketing strategy.
subject line is essential
Even if you want to send informative emails with
more useful content, it's not worth sending them with the wrong title or
Use emotional words to provoke feedback from your
customers. Depending on the type of message you are sending, you can try a more
casual style. For example, you can add emojis or words that encourage the
customer to open the message.
People get lots of newsletters every day, so to
open the message for them, the subject line must be interesting and
Conciseness, plot, originality: This will force
the customer to decide to open your newsletter.
People hate the feeling of abandonment. Thus,
phrases like "limited space" or "only today" will help
Personalization means incorporating and using
customer information in campaigns (names, interests, important events) to
differentiate yourself from competitors.
For example, Amazon makes 35% of all its sales
through personalized messages.
But, personalization doesn't just mean adding
customer names. We have to get out of this. The best thing is to apply a user
segmentation strategy according to date of purchase, geography, or product type
and provide unique and unique content to each customer.
neglect the design
Proper design can replace the physical shopping
experience with something similar in the digital world.
First, a person perceives the visual elements and
only then chooses whether to continue reading the text. Newsletter layout,
images, text formats, colors, readability on mobile devices - all determine the
recipient's other activities.
Images, infographics, and images are an integral
part of email marketing campaign design. Well-chosen pictures help to express
mood, emotion and define your copy style. However, it is important to be
careful when adding images: image size, quality, and quantity also affect
These are the things you should consider first:
1) Make sure all items are displayed correctly on
all browsers and all devices;
2) You can't visually overload the message; This
will increase the risk of being identified as spam;
3) Adapt messages for mobile devices.
review the final version of the message
The content of the email does not only affect the
Messages with errors and mistakes can be blocked
by ESP. These newsletters are often sent directly to your spam or junk mail
Therefore, all aspects of your promotion should
be reviewed. It's important to set the right tone and play with the emotions
and feelings of your readers. But you also need to check the links, pictures,
and grammar of the email, as all of these will affect the final results of the
The help of a professional copywriter is
especially helpful to ensure that the email is well written and does not give
rise to suspicion.
Find a freelancer with email marketing experience
or an organization that specializes in creating marketing campaigns.
Also, it is useful to follow the following rules:
You can't capitalize (it makes the
message less readable) and don't put more than one exclamation mark in a line;
Avoid using words that may
generate suspicion of spam in a newsletter, such as "subscribe, or
compelling calls to action
The first look at the CTA (Call to Action) is
essential because it enables the newsletter recipient to understand exactly
what the sender wants from them.
You should avoid hints, long and unorganized
sentences, and vague formulas.
Here are some key secrets on how to make a call
to action work:
First-person call-to-action is
most effective. In this case, the people themselves decide what to do: "I
want to participate", "I want to ask", "I want to get the
Explain to potential customers how
they will benefit from a product or service in the most specific way possible.
Call to action which provides
better results by highlighting the benefits of a product/service.
Use the fear of losing something
important. The concept of scarcity (limited edition products, short-term
promotions, temporary bonuses) accelerates the decision-making process.
You need to add data, numbers, and
guarantees to convince customers to click on your CTA.
Customers who open the newsletter
must first see Call to Action, so this element must be highlighted in the
content of the message. Pay special attention to details: use contrasting
colors, fonts, images; There is no single rule here, you just have to
experiment with different options.
Don't overload the newsletter with
too many CTAs. This unnecessarily confuses users and prevents them from making
quick and spontaneous purchases.
send out congratulatory messages and thank you newsletters?
Holiday newsletters offer a unique
opportunity to build a strong emotional connection with potential buyers. They
help build trust, maintain loyalty, and increase customer engagement.
Creating an email calendar for the
next 12 months is useful for sending messages at the right time and not falling
behind in the competition. You can add reminders to prepare special campaigns.
Because if you forget to send a newsletter, you will miss a great opportunity
to sell more or create more interaction with your customers.
In the case of email marketing,
the most relevant time for many industries is the end of the year, because many
customers are going on vacation or spending more to buy gifts and travel
It is important to send a
newsletter on these dates to ensure retention, a fundamental step in each
client's life cycle. Also, it will significantly improve the brand image in the
eyes of the buyers and increase the chances of further interaction.
Email Marketing Campaign
It's no secret that ads based on user personal
and behavioral characteristics are the most effective and with the highest ROI.
Why not use email marketing automation tools and
kill two birds with one stone?
This allows companies to save time and labor, as
well as sending thousands of subscribers personalized messages in a fraction of
a second and schedule newsletters a few weeks in advance.
Automation can be used successfully in email
marketing to generate additional traffic, attract new customers through new
promotions, make purchases and motivate them to build long-lasting
relationships with customers.
newsletter at the right time will make a difference in the results of a
There is no doubt that the right time to send a
newsletter is one of the most important parts of any email marketing campaign
as it increases the chances of opening a message.
Studies show that the best day to send emails is
Tuesday, while the most efficient time would be from 20:00 to 24:00.
But, each marketing campaign has its own
characteristics. So it is important to check different days and times to
determine the most effective time slot for customers.
After discovering the best time to send your
newsletter, the number of views and clicks will increase, especially if you
send a message when there are few other emails for subscribers to read.
Another option is to offer free products or
We all like to win something, especially without
too much hard work.
Depending on what you're selling, offering a free
trial or demo version won't hurt your business. But it can easily convert
customers into customers.
regular gifts increase conversion rates.
Also, you should reward loyal customers. These
people help to grow and promote their business by sharing positive comments
about the products or services they provide. You need to be more discriminating
with the help you render toward other people.
Before sending a series of messages to inactive
users, it's a good idea to try to investigate the issue and find out why they
stopped communicating with your brand. Some customers may lose interest in the
product, others may no longer need the service; This is normal for all
businesses. In each case, they have seized it, despite obstacles we can
scarcely imagine. "
However, it is possible for these clients to
recover them with a well-prepared email and exclusive content. You can offer
them something useful (a gift or exclusive discount) to try to persuade them to
contact your company again.
Remember, sending fewer emails is better but
regular. Because consistency and regularity are key elements of successful