It’s no secret that the sports sector is
expanding, so you need an esports marketing strategy. The idea is that you are
up to date with industry trends and you can successfully apply them to your
In recent years, and especially during
epidemic-induced captivity, the sector has grown exponentially. Consumers have
found a place of entertainment and confusion in video games.
For this reason, it is very important to know
your best esports marketing strategies if you are developing in the gaming
industry. Many brands have integrated the various strategies that exist in the
vicinity of electronic sports into their projects so that they reach the
about some esports marketing strategies
There are many successful examples of brands that
have applied sports marketing strategies. But before you get to know them,
first you are advised to know some strategies that you can use to create your
own strategies and thus be able to reach the target audience of your interest:
A. Select your audience
If you want to succeed in this world, the first
thing you need to do is know and understand the community that created it. This
way, you will be able to design sports marketing strategies with a focus on
goals. Keep in mind that esports can be categorized into different genres of
In fact, these are usually categorized by your
favorite games, which include:
Player versus player (PvP).
First-person shooter (FPS).
Real-time strategy (RTS).
Online multiplayer battle arena
Massively multiplayer online
role-playing games (MMORPG).
Knowing who you are going to target, you have the
ability to create interesting content for them. And it also helps you
communicate with the esports team that your target audience may be interested
in. If these match your objectives, you can achieve a collaboration that is
lasting and satisfying for both parties.
B. Identify the appropriate
The next thing you need to do is research where
your audience spends most of their time playing. Next, you’ll look for the
esports teams that are most popular and that offer the best sponsorship
opportunities. It should be noted that players are more likely to be on video
game streaming platforms such as:
C. Choose the perfect game
Another basic step in sports marketing strategies
is to choose the right game for your type of audience. It is important that you
know that there are currently more than 30 video games, including professional
tournaments. It should be noted that each of them has its own audience.
Nowadays trends and environments change very
quickly as they move forward with the release of new titles. So you need to
thoroughly analyze the spectators of different tournaments and determine which
one is most suitable for your ideal spectators.
D. Work with content marketing
Content is the king of any strategy and esport is
no exception. So, you need to include a good content marketing plan, as it can
help you establish your brand in the gaming industry. Blogging is a good idea
because you can post valuable information about video games and it can help you
You can also create exclusive content for your
site from your influential partners in the industry and promote it through
their channels. You can take advantage of social media and in-stream ads to
promote your posts Don't forget to make a mandatory call at the end of each post
to encourage you
As long as your content is up-to-date and
high-quality, it has a great chance of going viral in gaming communities. You
can also take advantage of esports dedicated video content, the important thing
is that everything you share brings real value to your audience.
E. Apply collaborations with
Taking advantage of the influence of certain
people on digital platforms is one of the infallible esports marketing
strategies. In this industry, the possibilities can be even more attractive, as
these celebrities specialize in improving their digital image.
But it’s essential that you know how to
distinguish between two types of potential influencers: streamers and
professional gamers. It should be noted that the most followed accounts in
Esports are not the accounts of professional players, but the accounts of
streamers. The latter broadcast and comment on their games through channels
like Twitch and YouTube.
F. Sponsor events and teams
You need to think about using the sponsorship of
both the event and the team in your strategy. In the first case, it is important
to consider the following factors that will determine its effectiveness:
Visibility: It is important that
before signing a sports sponsorship, you should be clear about the contract to
guarantee the visibility of the brand/product.
Busy: You need to explore
opportunities for interaction as this will allow you to enhance the brand's
memory in the minds of the audience.
Price: Sponsorship will help cover
costs, sports organizations will be open to long-term relationships.
Category: Although the majority of
sports audiences are young and technology-conscious; You need to study and
segment viewers based on each video game.
When it comes to sponsoring an esports team
through an agency or even starting a team from scratch. You should also rely on
visibility but this will be associated with team results. So it is relevant
that you know the sector well to choose the most promising players.
G. Organize events through your
Organizing events can give your brand more
visibility and recognition. In fact, you can go to nearby pubs and gambling
halls to find companies interested in co-sponsoring. Through your team, Twitch
has the option to start developing these events:
Mini Tournament: Here you can
share your team and launch them among themselves, promoting it on your social
media channel. You can arrange gifts for more people to watch the tournament.
Multi-Stream Events: By
collaborating and interacting with broadcasters, your team will gain more
Podcasts / Webinars - You have the
opportunity to host a weekly or fortnightly show. Invite your team members to
share trade secrets and sports tips with visitors.
Team Meeting: A place to exchange
ideas to improve your transmission. You can create a discord server to better
connect with your team and they will be able to post questions and exchange
notes using dedicated servers.
of esports marketing strategies
Since you know the key strategies for creating
your plan, it’s time to look at examples of your best sports marketing
strategies. The idea is that they can serve as an inspiration and include them
so that you can have more success:
1. Marketing influencer - Ninja
A good example of influential marketing is Ninja,
YouTube's largest streamer with 19 million followers, and Twitch with 14
million followers. This influential sports character played a Fortnite game
with the famous rapper Drake.
Fans of this live broadcast love this kind of
collaboration. Also, you can combine two audiences on the same channel,
streamer, and singer. What can create greater reach and visibility for your
2. Association with influential
characters - Shroud with JINX
Outside of the gaming arena, you can play with
the effects of the streamer. All you have to do is find someone whose audience
is like yours and active on the platform of your choice. A good example is the
relationship of the shroud with the clothing brand JINX.
3. Create great tournaments -
Another esports marketing strategy that adds to
this list is the creation of large tournaments. A good example is PepsiCo's
subsidiary Brisk, 7-Eleven, and Twitch, which did an off-season sports
tournament for the game, Rocket League.
Do they work? They help create a highly
competitive environment for all famous esports teams. It also offers a greater
chance of being recognized by major sponsors.
4. Launch an esports team -
As you know, sports teams can be another good
option and for example, on the Twitch platform, it can have a number of
members. And above all, even if you are a small brand, you can build your team
for electronic sports.
There are many sports marketing strategies that
you can apply and you do not have a good strategy. You have successful examples
that can be a good incentive to develop your plans in this industry.
Now if you are looking for a specialized agency
that can help you throughout the process, we are specialists in creating
strategies in Esports and Gaming. Through this, you can generate experiences
that help you connectwith the younger audience.