Every entrepreneur knows the importance of the
innovation process for the success of a company. Promoting new products is one
of the best ways to stimulate sales and attract new customers.
But, it is a common problem that raises the
question of how a product should be launched and what marketing strategy should
be used so that everything goes as expected.
Faced with this problem, we decided to prepare
today's post. After reading, you will get a practical guide on how to market a
new product, how to put your business in a prominent position. Follow!
importance of launching new products
In a highly competitive market, you always
have to stand out to attract consumers. Indeed, in this new age, it is becoming
increasingly difficult to please customers - more demanding and selective.
As a result, there is no doubt that an
enterprise needs to be up-to-date and aware of market trends and requirements.
In this situation, launching a new product is a strategy to update the business
and deliver everything to the customer according to its needs.
But, launching a new product is a task that
requires a basic marketing strategy and knowledge. The new thing is not enough
to put on the shelf, it takes hard work for the public to know it and be
attracted to buy it.
Want to know how? Learn now what to do to make
your new product a sales success!
how to promote a new product
Now that you have a better idea of how
important it is to update your product mix, you must learn to market it
Indeed, first, it needs to be emphasized that
the success of a new product depends directly on an efficient and well-executed
promotion plan. There is a real chance of new article promotion and success for
sale in the market.
So, some practices should be followed strictly
so that in the end, your new product has a satisfactory image and is recognized
by potential consumers. Follow some of these strategies!
your target audience well
Knowing who your ideal consumer will be is
essential for any marketing plan. For this, there is no magic formula, it takes
a lot of research and observation.
Determining who you want to reach through your
advertising campaign will limit your field and the way you work. For example,
if your consumer is a child, you must adapt to language, aesthetics, and even
think of a way to win over-responsible adults, because he will buy.
Similarly, if your new product targets a young
audience, you should find the means of communication that are most appropriate
for this profile, as well as understand what they are looking for when buying a
In this way, you can understand that by
drawing this profile, your activities can be more targeted and truly effective
by strategically reducing the cost of money and gaining acceptance of your
Therefore, before taking action, define your
target audience accurately and understand their needs and preferences, so that
their expectations are exceeded and good results are obtained.
an effective marketing plan
In a corporate environment, almost every step
is taken by a lot of research and planning. With the introduction of a new
product, it can be no different.
So, in order for your product to gain market
share and win over consumers, a marketing plan needs to be created. It should
be noted that this should be your first step before publishing.
The marketing plan will outline the profile
and preferences of your target audience, helping you identify the best
strategies to reach them. So do a lot of research and observe how your
prospects behave and then start formulating an action plan.
advertising even before launching the product
The general strategy is to launch the product
and start promoting it. But, you can use a different method and promote new
products before they are released.
In this way, you create an expectation in the
audience, preparing them for the big day of release. This is a very interesting
strategy with satisfactory results.
Want an example of a company that always does
this? Apple! Even before the launch of the new iPhone in the market, the
company aroused widespread expectations among its customers, turning the
product launch into a great event, with which huge rows of branches were
use of social media
The most significant change in recent years
has been the advent of social media. Currently, a large portion of the
population uses some social media and uses it as part of their routine.
An effective marketing strategy cannot ignore
the power of such tools for promoting a product. You need to know how to use
all the benefits that social media can offer, especially outreach.
To do this, create a marketing plan
specifically aimed at these communication channels, suitable for those who have
access to the public. So, you will consider increasing your chances of success.
ignore traditional means of disclosure
Despite the advent of new means of
communication, an entrepreneur should not abandon the conventional ways of
campaigning. Since there is no single consumer value, it is necessary to take
advantage of different points of communication, the oldest of which.
So, advertise in newspapers, television,
magazines, radio, billboards and use leaflets. To reach the maximum number of
potential customers, the method of sending and receiving messages varies
according to the characteristics of the consumer.
Marketing: Key Strategy to Promote Your Products or Services Online
Influencer marketing is relatively young
because we know it today. Influential people are users of great communication
skills and lots of creativity. They build conversations and interests around a
specific topic and gradually grow their followers. This is what has attracted the
attention of brands.
Influencers have created themselves, often
started as a hobby, and have evolved from their origins to the present day.
Effective marketing is considered to be the
most powerful digital strategy. Because it creates high engagement with our
brand’s audience. At first glance, this may seem like a simple, easy, and
highly rewarding task, but getting to the top is not so easy. There is a lot of
work behind a good influencer.
When it comes to creating a strategy with influencers, we consider many and
different aspects. After multiple meetings with clients and defining goal
achievement, we examined profiles, position, number of followers and
participation, quality and quantity of content, feedback, among other variables
in our influential portfolio. We have influential people
who have more than two thousand to 1 million followers and each of them has a
different audience and a way to reach them.
We work with nano influencers in many local
business campaigns. They have less than 10,000 followers because their audience
is located in a very specific area geographically. More and more companies and
public organizations are aware of the potential for influencer marketing
strategies for their advertising campaigns.
The pandemic has accelerated positively in
this sector. Since many companies have had to establish themselves digitally
worldwide, including prisons, movement restrictions, and curfews. They have
found that effective marketing is a powerful way to promote their products or
The networks par excellence for users are Facebook,
Instagram, TikTok, or Twitch (the latter focused on a new, younger audience).
Here we can use the full potential of influencers in quality content, videos,
reels, live, and much more. Some competitions for sending authentic and
credible messages that often determine the purchase of a product or service or
TV permanent media like TV, press, radio is
still a format that the public uses. But they are adapting to the digital world
to adapt to new trends and demands.
To know the success of our campaign and to see
the potential improvement of the campaign in the future, it is important to
have a report, reach and have feedback from the audience in both conventional
and digital media.
We can summarize the benefits of effective
The infamy and reputation of our
A well-planned strategy, clear
purpose, and well-executed, does not have a high cost.
Our products or services will be
discussed on different networks
If you search for it, it will
increase the qualified traffic to our website.
Increase trust in our brand. Users
believe in the recommendations of their influencers. In many cases and
depending on the product or service, references and opinions are sought.
In today’s post, you learned some basic
premises for promoting a new product. And, from now on, you will be able to
take planned and efficient steps towards the success of your venture. So stay
tuned for tips and try to implement them at your next product launch!
Do you still have any questions? Would you
like to share with us a strategy like Influencer Marketing that you use and it works?
Leave your comment! We look forward to your participation!