Gain Visibility with Search Engines and Social Networks

By James Robert- Apr 07, 2022 186

The visibility and traffic sought by companies are largely linked to their website. This means that all the steps deployed on the Internet through social networks are specifically aimed at redirecting traffic to its website. 

At the same time, the work of referencing through search engines usually represents the most important part of the visibility obtained online by companies. Understand how search engines and social networks work to find visibility.


The importance of websites and blogs for his business 

Content delivery is essential in the web age and much more such as digital technology business. If the website hosts the company's product/service offerings, it is able to understand that Internet channels and future prospects have been attracted to this channel. Of course, there is a proportion of organizations that work with image and notoriety and set up activities to achieve these goals. 

But one of the goals that companies search for on the web is basically two ways to present a company on the Internet through search engines:


1. You know the agency

If you are familiar with the business, you can easily find it on the internet through search engines like Google. If you know its URL, you can access it directly and browse its site.


2. You don't know the agency

If you do not know this company, do a Google search for the service(s) you are looking for. A variety of content will appear on the results pages (SERPs) and an organization must work on its natural referencing in order for it to appear here. In general, we want to get the first position in Google for its keywords. For work that requires real skills and a lot of patience. 

The challenges of online presence through the content of an organization are the most sought after in today's region and will only increase. The business of SEO experts or SEO consultants will become increasingly popular in the coming years. 

Websites and their content are vital for any business that wants to gain online visibility. The boundaries of the business disappear without content. Because nothing makes it easy to find.


Digital strategy: a classic and logical plan 

As part of the digital strategy, it starts with the channel where the company content will be hosted. This is usually a question of websites and blog tabs from which the written content is accessible. 

Blogs represent the dynamic part of the site and other pages where the company shares various information such as its contact details, its commercial offers, contact pages, etc ... These pages represent the static part of the internet site. 

We will then decide that the content will be shared on external channels such as social networks. Thus, it is necessary to know the various advantages and disadvantages of social networks and search engines.


Understanding visibility on the Internet

Generating traffic and gaining visibility for different sources of web traffic on a website and more specifically it's content. Here are 5 ways to generate traffic from these sources:


      Organic traffic: This is the traffic that comes from the content referenced in the keywords. Once you enter a query linked to your keywords and an Internet user clicks on your content (if it appears on the results page), you can earn organic traffic. This is called natural referencing.

      Referrer traffic: It is directly linked to your articles shared by other sites through other links. You can earn referral or referral traffic by clicking on one of these links shared through the site.

      Social traffic: This is the traffic of social networks. Every click of the content link you share on social networks ensures social traffic.

      Direct traffic: Traffic acquired directly from entering the URL.

      Other traffic: Links are shared in an email signature and in newsletters. Visibility is also achieved through social networks but these do not help in the status of your content. Yet they make it possible to achieve positive signals. To do this, you need to understand how search engines work against social networks.


Search engines vs. social networks

If you understand how this whole ecosystem works, now you need to know how your social networks and search engines work. 

Search engines

One of the advantages of search engines is the ability to position yourself in flagship queries or keywords. This means that if a good position is achieved in Google, it will be more easily found by internet users and it will generate traffic to the website. 

Acquired positions are more or less durable but in all cases, indexed content is more enduring on search engines than on social networks. Modernity requires a very regular supply of content to maintain visibility. 

The real advantage is still related to the internet user, who is in the position of need while searching. When a need is proven, the conversion becomes easier and the purchase activity, request for information, or related content on the company’s website can be made aware.


Social networks

Social networks help instant and potential instant interactions in content. But, on social networks, most Internet users are not asked to view specific content. The print content depends on the centers of interest and the effectiveness of the algorithm. Internet users, thus, do not always have a specific need when browsing social networks. 

Visibility can be achieved faster even if users are registered in different accounts to follow their news. We can potentially view the contents of each supervised account without any defective engine restrictions. Google algorithm index content according to many criteria.


Two social platforms on which visibility can be maintained 

As part of the search for visibility, we know how to exploit their potential and their effectiveness if social networks sometimes give great surprises. This is especially the case with 2 of them; YouTube and Pinterest. These are widely used as search engines.


YouTube platform

YouTube is a flagship platform that hosts all kinds of videos, including the added bonus of the latest innovations related to YouTube shorts. Many internet users and companies forget that YouTube is also a search engine, and it is not the second reason behind Google in the world. 

Although YouTube also belongs to Google, we should consider this social platform as a search engine as soon as we gain visibility. The concept of SEO is important for companies to work on this platform.


The Pinterest Ideas Catalog

Pinterest, although it is considered a social network, its founders do not qualify as such. It is another catalog of ideas, a platform where we seek inspiration in a variety of fields. If we compare it to Instagram because it is dedicated to the image, the content is not consumed in the same way. Newsfeed policy-based Instagram provides short-term content. 

Like Pinterest, it is a question of dashboards or folders where we classify images (pins) with a link that may refer to content hosted on the blog. 

So at Pinterest, we do research too! This means that the content is indexed and included for the convenience of the research user. 

By combining Pinterest's shared content with shared content from your blog, you can send a positive signal to your SEO. This contributes to being able to use Pinterest as a place to gain direct visibility and host content.



When looking for visibility you need to distinguish between search engines and social networks. In search engines, we start with the need to identify a search result. On social networks, content comes through news feeds that display the content and algorithms of the accounts we subscribe to. 

Among social platforms, we must consider two channels, Pinterest and YouTube, which act like search engines. They allow YouTube to work on its SEO for natural referrals and Pinterest positive signals.