The visibility and traffic sought by companies
are largely linked to their website. This means that all the steps deployed on
the Internet through social networks are specifically
aimed at redirecting traffic to its website.
At the same time, the work of referencing
through search engines usually represents the most important part of the
visibility obtained online by companies. Understand how search engines and social networks work to find visibility.
The importance of websites and blogs
for his business
Content delivery is essential in the web age
and much more such as digital technology business. If the website hosts the
company's product/service offerings, it is able to understand that Internet
channels and future prospects have been attracted to this channel. Of course,
there is a proportion of organizations that work with image and notoriety and
set up activities to achieve these goals.
But one of the goals that companies search for
on the web is basically two ways to present a company on the Internet through
know the agency
If you are familiar with the business, you can
easily find it on the internet through search engines like Google. If you know its URL, you can access it directly and browse
don't know the agency
If you do not know this company, do a Google
search for the service(s) you are looking for. A variety of content will appear
on the results pages (SERPs) and an organization must work on its natural
referencing in order for it to appear here. In general, we want to get the
first position in Google for its
keywords. For work that requires real skills and a lot of patience.
The challenges of online presence through the
content of an organization are the most sought after in today's region and will
only increase. The business of SEO experts or SEO consultants will become
increasingly popular in the coming years.
Websites and their content are vital for any
business that wants to gain online visibility. The boundaries of the business
disappear without content. Because nothing makes it easy to find.
Digital strategy: a classic and
As part of the digital strategy, it starts
with the channel where the company content will be hosted. This is usually a
question of websites and blog tabs from which the written content is
Blogs represent the dynamic part of the site
and other pages where the company shares various information such as its
contact details, its commercial offers, contact pages, etc ... These pages
represent the static part of the internet site.
We will then decide that the content will be
shared on external channels such as social networks. Thus, it is necessary to
know the various advantages and disadvantages of social networks and search
Understanding visibility on the
Generating traffic and gaining visibility for
different sources of web traffic on a website and more specifically it's
content. Here are 5 ways to generate traffic from these sources:
Organic traffic: This is the traffic that
comes from the content referenced in the keywords. Once you enter a query
linked to your keywords and an Internet user clicks on your content (if it
appears on the results page), you can earn organic traffic. This is called
Referrer traffic: It is directly linked to
your articles shared by other sites through other links. You can earn referral
or referral traffic by clicking on one of these links shared through the site.
Social traffic: This is the traffic of social
networks. Every click of the content link you share on social networks ensures
Direct traffic: Traffic acquired directly from
entering the URL.
Other traffic: Links are shared in an email
signature and in newsletters. Visibility is also achieved through social
networks but these do not help in the status of your content. Yet they make it
possible to achieve positive signals. To do this, you need to understand how
search engines work against social networks.
Search engines vs. social networks
If you understand how this whole ecosystem
works, now you need to know how your social networks and search engines work.
One of the advantages of search engines is the
ability to position yourself in flagship queries or keywords. This means that
if a good position is achieved in Google, it will be more easily found by
internet users and it will generate traffic to the website.
Acquired positions are more or less durable
but in all cases, indexed content is more enduring on search engines than on
social networks. Modernity requires a very regular supply of content to
The real advantage is still related to the
internet user, who is in the position of need while searching. When a need is
proven, the conversion becomes easier and the purchase activity, request for
information, or related content on the company’s website can be made aware.
Social networks help instant and potential
instant interactions in content. But, on social networks, most Internet users
are not asked to view specific content. The print content depends on the
centers of interest and the effectiveness of the algorithm. Internet users,
thus, do not always have a specific need when browsing social networks.
Visibility can be achieved faster even if
users are registered in different accounts to follow their news. We can
potentially view the contents of each supervised account without any defective
engine restrictions. Google algorithm index content according to many criteria.
Two social platforms on which
visibility can be maintained
As part of the search for visibility, we know
how to exploit their potential and their effectiveness if social networks
sometimes give great surprises. This is especially the case with 2 of them;
YouTube and Pinterest. These are widely used as search engines.
YouTube is a flagship platform that hosts all
kinds of videos, including the added bonus of the latest innovations related to
YouTube shorts. Many internet users and companies forget that YouTube is also a
search engine, and it is not the second reason behind Google in the world.
Although YouTube also belongs to Google, we
should consider this social platform as a search engine as soon as we gain
visibility. The concept of SEO is important for companies to work on this
Pinterest Ideas Catalog
Pinterest, although it is considered a social
network, its founders do not qualify as such. It is another catalog of ideas, a
platform where we seek inspiration in a variety of fields. If we compare it to
Instagram because it is dedicated to the image, the content is not consumed in
the same way. Newsfeed policy-based Instagram provides short-term content.
Like Pinterest, it is a question of dashboards
or folders where we classify images (pins) with a link that may refer to
content hosted on the blog.
So at Pinterest, we do research too! This
means that the content is indexed and included for the convenience of the
By combining Pinterest's shared content with
shared content from your blog, you can send a positive signal to your SEO. This
contributes to being able to use Pinterest as a place to gain direct visibility
and host content.
When looking for visibility you need to
distinguish between search engines and social networks. In search engines, we
start with the need to identify a search result. On social networks, content
comes through news feeds that display the content and algorithms of the
accounts we subscribe to.
Among social platforms, we must consider two
channels, Pinterest and YouTube, which act like search engines. They allow
YouTube to work on its SEO for natural referrals and Pinterest positive signals.