Working on search engine optimization is
essential. That’s why it’s important for tech startups to have SEO strategies.
That way, you can position your company in the top 10 rankings displayed in
Currently, there is no discount sector. If
you’re on the web, you need to use your business knowledge and it’s getting
more complicated. All the companies from different sectors are regularly
competing in the first place.
However, this is not an impossible goal to
achieve, although it requires commitment and time. For this reason, it is
important to formulate your SEO strategy
for technology startups. The goal is to implement the strategy according to
Benefits of SEO Strategy for tech
Before detailing the strategy, it is important
for us to know the aspects that work for your business. Find a way to motivate
you to apply it and, consequently, to let you know how to maximize SEO for a
your initial credibility
You’re in an industry where competition is
great, credibility is everything. Realize that consumers value the systems and
solutions that support their business. This helps ensure they have expert teams
and good ratings in the industry.
If your business's publications consistently
appear in the major search engines, SERPs are effective here. It’s a way to
reflect a good image in front of potential customers, potential business
partners, and associates.
access to new market segments
Advances in technology are becoming more and
more frequent. Startups and companies are constantly evolving in software, web
development, and related fields. But this is not something that will scare you,
on the contrary, it will encourage you to adapt your strategy.
Therefore, all you have to do is gain SEO for
tech startups and expand your segment in the market. Moreover, it is a good
opportunity for new niches to make them more visible, create new business
opportunities and move towards expanding the customer portfolio.
blogs and websites
Part of the credibility of the tech startup
lies in his blog or website. For this, you must ensure that the user has a
friendly and cutting-edge browsing experience. And realize this because those
who manage them are considered experts in computer science, programming, etc.
Again, the importance of having a good SEO
strategy is reflected here. Remember that by optimizing on Google, Bing, and
other engines you are giving your company constant promotion. In addition to
engaging with your target audience, you can improve brand recognition and much
Create your SEO strategy for tech
No doubt your business will benefit a lot, but
you need to plan your strategies to get them. Some people believe that they can
do this without prior knowledge, but it is good to know the basics of the
Choose software that produces backlinks and brand authority
This may seem complicated, but a technology
company must have an experienced developer. And they can help you create an
open-source tool that serves other individuals and organizations in the niche.
What is the use of all this? It is used to get
lots of natural backlinks. As such it will help increase traffic to your
website. References and links on your other portals tell search engines that
your content and publications are relevant.
Being relevant to the user and your industry
gives you a better chance of ranking higher in search results. Also, you
provide a free, easy-to-use tool that allows your startups to position
themselves as influential in a specific market segment.
Create different content
Users are not fixed on how content is used, so
you need to be at this evolutionary stage. This is a big step towards providing
a useful free tool for your target audience but still, you need to go further.
Work with interactive publications, video
content, infographics, and any format that gives you the ability to improve
your strategy. Of course, you can't separate traditional thematic tools like
your blog and ebook articles, so you can give your users a better variety.
You must consider that Google considers the
ease of the user and the combination of his experience. To be able to give you
a good ranking on the website. So, diversity is essential in your niche, it’s
about creating content about ideas, trends, and elements related to your
Focus on interactive content
Why are you focusing on interactive content?
Brand referrals, backlinks, and page time are all part of your technology
startup SEO strategy to increase and maximize time.
One of the advantages of this is that you can
collect data of interest in the user's profile. He thinks it will help create
more relevant content with more opportunities to achieve the best rankings.
Also, they have a high potential for virtualization and engagement.
But what interactive materials can you use in
your strategy? For example, 360 ° videos, questionnaires and surveys,
interactive maps, assessment tools. It should be noted that they need to be
wide and interesting, requiring a path for different functionality and
All this will give you good performance for an
important period of time. Because users can reuse or explore it in multiple
4. See topic groups
Have you ever heard of topic clusters? This is
an innovation in research methods. An intelligent method of production aimed at
determining the biological position of matter.
These are interconnected groups of content
around the main topic. The strategy is based on rich content, including keywords
for internal links and other related content. It is necessary to add topics,
words, and ideas of interest in the niche of your business and your market.
It is essential to know the purpose of the
user in order to be able to provide consistent content.
If you apply this strategy in the right way,
it will help you to enrich the user experience. Not only this, with the help of
fire you can do welding.
Apply technical and local SEO strategies
It is important to work in all branches of
SEO, especially technical and specialized activities. It gives you the ability
to improve and edit blogs and websites to show accurate tracking. Additionally,
it provides you with a list of content by search engine algorithms.
One of the strategies to implement is to
optimize the loading and navigation speed of your website. Another very
relevant element is the location of the SERPs and the user experience
responsive design. And keep in mind that features and images have been adjusted
for both desktop and mobile devices.
As a local SEO action, we want to optimize a
website and its publications within a given geographical location. To do this
you need to share your NDT data such as name, address, and telephone number.
That way, when someone in your area searches
for your services or products, search engines like Google and Bing show you
higher in the search results.
You can create positive local ratings and
reviews on specific websites as well as sign up for Google My Business
services. And don’t forget the content marketing strategies that can make this
strategy even stronger and increase its excitement.
Get reviews on software evaluation websites
Keep in mind that search engine algorithms
ensure results for users ’focus needs. This is why two special aspects are so
important, evaluation and site reliability.
So it is important that you take a review and
analysis of your services and products on the required service websites. See
relevant ratings in the Technology section.
As you can see, there are several SEO actions
you can take to apply the technology. And that’s why at Famenet we offer you our Influencer Marketing service through
which you can improve the organic position of your website through search
engine optimization strategies.