Influencer marketing is getting more and more
attention now. Because more and more companies are rapidly adopting effective
At the same time, when conducting influencer
marketing, influencer selection and casting can be a problem for many people.
We will introduce and explain how to cast and the
points when casting.
It also introduces agencies, so this is a useful
article for those who are thinking of using agencies, so please read this.
Influencer Marketing or influential marketing?
We speak of influencers who have a lot of
charisma, who have a persuasive voice, truthfulness, and a large number of
followers on all their social networks. Some are even able to gather millions
of followers on social networks, such as Instagram, who interact with them day
Influential people can thus be defined as opinion
leaders who have gained great credibility from users on a particular topic, be
it fashion, sports, or video games, among others.
This makes them the perfect messenger for
influential brands. Because they serve as another way or channel to promote
their products or services by sharing them with all their followers. It only
takes a simple critique of them, to give their opinion or to use the product.
So that the sales are skyrocketing and the product or service can position
itself at the top of the market.
Thus, the purpose of brands is to take advantage
of these social influences to gain importance among users and increase
engagement with their products. To achieve this, but, it is necessary to first
create an effective marketing strategy.
of Influencer Marketing
But why do companies choose effective marketing?
Mainly due to the level of branding and sales, they provide a significant
increase in visibility, reliability, and sales of their offered services and
products. Also, another advantage they bring to brands is that they can reach
much more committed goals, due to their confidence in the influencer.
Thus, campaigns with influencers can be more
effective and contribute to the brand’s reputation and status. Another benefit
of campaigning with influencers is that they can increase conversions and help
drive quality traffic to our website. This is important because, many times,
quality connections with visitors count far more than the number of our users.
Influencer casting is the selection of
influencers that are suitable for brand and corporate purposes in influencer
Selecting influential people with high
relationships with corporate brands and product image is an important process
for improving marketing effectiveness.
Unknowingly the company is more likely to not get
enough results to understand.
If you don’t have company knowledge, you can ask
a particular company to use an influential casting agency, so let’s consider
So what are some ways to influence influencer
Here, we will introduce the following three
Ask an influencer casting company
Contact the office directly
Contact influencers directly
influencer casting company
This is a method of asking a casting company that
lists and proposes influencers according to the conditions.
Of course, it costs money to request, but since
you can easily move forward with casting knowledge and progress management, you
can reduce your company’s burden.
This service is also recommended for those who do
not have sufficient manpower or who want to give the necessary effort and time
to select influence in other work.
But, casting companies are companies that have a
lot of knowledge about casting and do not have close relationships with
So, please understand that there is no guarantee
that the influencer you want to request will be hired.
the office directly
It is a method of communicating with the office
or production where the influencer resides directly.
Offices and productions handle direct
influencers, so if you have an influencer that you really want to request, it's
best to contact the office directly.
Contact influencers directly from social media
and matching platforms
This is a method of requesting a person's account
directly from the company's account through DM etc.
You can request influential people who do not
belong directly to the office.
Since we communicate directly with influencers,
there is no cost because we do not ask companies, but we have to manage some
progress inside and outside.
Learn how to deal with problems at home, such as
immediate cancellations or loss of communication.
does it cost to cast? ??
It depends on the SNS and the size of the followers,
but in my experience, TikTok costs about 2 dollars per follower.
Thus, if you ask for 100,000 followers, it will
cost at least 200,000 dollars for 100,000 people x follower unit price of 2
If you become an influential influencer with over
1 million people, the unit value of followers will increase accordingly. Be
sure to consider cost-effectiveness when casting.
The cost of requesting an influencer is explained
in detail in the following article.
points when casting influencers
Based on our influential casting experience we
are creating some ideas here to increase the acceptance rate.
Exchange messages in consideration
of the context
Tell the posting date with plenty
of time when casting
messages in consideration of the context
When sending the text of a request to an
influential person, the number of messages sent will be much higher, so it is
recommended to send them all at once. But, be aware that sending a message without
considering what you have exchanged in past conversations can damage the
credibility of influencers.
Sending a message will reveal more politeness
based on previous message exchanges.
For example, if you have already requested
another project and you can send a sympathetic sentence to include that fact in
the sentence, the response rate will continue to increase.
Using the template can also improve the
efficiency of the sent work, but let’s consider sympathetic communication when
considering the context.
posting date with plenty of time when casting
The most influential office workers or students
without the influence of power. Thus, due to work or personal schedule, posting
may be delayed by a few days from the scheduled posting date.
It is better not to think that it will be posted
on the requested date, but to make a request with a margin of about 1 to 2
business days just in case. If you request a little before the date you want to
complete the posting, you can give yourself more time to move forward.
Also, when you get a response like “it’s a bit
difficult on that date”, extending the date can be taken as “extended”, so
please read this.
Three benefits of asking an influencer casting
Influencer casting is one of the most important
processes in influencer marketing.
But, there are many influential people nowadays,
and it takes a lot of labor and time to choose an influential person with high
alignment with them.
If you want to outsource the coordination work
and focus on the upstream process, ask a specialized company for casting.
of using a casting company
Using the casting service has the following
They will select the influencer
that suits the product
Based on past achievements, he
will come up with a plan that is suitable for his purpose.
Supports reflection of subsequent
measurements from analysis
Finding the right influencer for a product or
service is not easy for many influencers.
In this case, it is a qualification to use the
service that professionals select the appropriate influencer according to their
Also, of course, the companies that provide
casting services are influential marketing professionals.
Since we have had many achievements in the past,
we would advise you to select and manage a reliable influencer based on the
Depending on the company, not only the selection
of influencers but also the management system can be continuously assisted in
impact analysis and improvement. So it is advisable to use the service,
especially for companies with little knowledge of effective marketing. We can
Otherwise, the time and effort that goes into
choosing one can be focused on other tasks and streamlined, so it is worth
spending to take advantage of the service.
In this article, we have introduced and explained
We also present the actual casting company and
the ideas to make it at home, so please read this.