The work of digital transformation of business started a few
days ago. This process was caused by a big change in advertising. Types of
usage have shifted to the digital world, where users live on multiple devices
and move to a multi-channel environment.
In this context, it is not just companies that must adapt to
the new business model. Marketing companies have new challenges. How does a
marketing company manage digital conversions?
Agencies, which used to have the largest market marketing
department, now need to re-sign to meet the needs of the last client and their
own client to stay relevant to the business. One-to-many, one-way ads are no
longer used. But there is value in inbound marketing, where it seeks to have
conversations with the client, more
engagement, and a greater user experience. This type of marketing requires
new methods, new technical skills, and new analytical skills, and new roles.
Rethinking the agency's business
The time has come for an urgent and comprehensive revision
of the broader agency model centered on digital to include changes in
productivity and accountability optimization to maximize the value of the digital conversion business of marketing
Digital is no longer a complimentary service, it is as
common as conventional advertising. So how do you organize the digital
transformation of a marketing company to meet the needs of your clients? What
experience are new customers looking for? In order to survive in today's
ecosystem, the role of the client needs to be digitally transformed on the
basis of the marketing company being different.
The digital transformation of a
The new type of
The decisive factor in the digital transformation of
marketing companies occurs within the advertising industry. As both the
end-user and the potential customer evolve, it’s important to understand the
big changes in customers to know what’s going on in the industry.
Social media and digital marketing have changed the pace of
messages sent to customers. New technologies have paved the way for
opportunities that have never existed before. Programmatic purchases, for
example, provide unlimited options and flexibility regarding ad placement,
timing, and format.
In this new reality, customers are accepting their desired
commercial messages and finding them useful. Users expect to communicate and
personalize messages. That way, you can avoid messages that don't meet your
needs or interests. But this approach requires strategy, creativity, and
Do you have data to
support your idea?
One difference today in the digital transformation of a
marketing organization is that the power of a creative idea should be supported
by data. Platforms like Google AdWords or Facebook allow you to easily access
your promotion data. Thanks to this source of information, digital strategies must be studied, analyzed, and created based on
More conventional advertising focuses on influence through
more creative advertising campaigns. However, the goal of today's agencies is
to develop ideas with a different focus and different backgrounds. These ideas
are data-based from all available channels. Everything is done with the goal of
optimal customer experience and driving purchase behavior.
Data without any prior study is an alternative to the
promotion of enduring marketing.
Since agencies can be good allies of advertising agencies
that are trying to expand the capabilities, technology, and benefits. Marketing
agencies should not underestimate the importance of technology for their
clients in the digital transformation.
For this reason, collaborating with technology brands to
provide more services may be a good option. They may use third-party tools or
integrate into the technical elements of their own organization that they deem
necessary to provide 100% customer-centric service. Agencies must become the
connecting link between technology and the customer.
Do you have the
The digital transformation of a marketing company refers to
the proper creation of a work team. Presumably, the agency already has a
multi-branch team that works and integrates with perfection. In this new
context, however, it is important to determine the role of the new team in
order to work in tandem with everyone and be able to move forward in the same
direction. It may even require some additional training.
Think about the
In the new digital marketing and advertising strategies, you
need to completely forget the old strategies centered on sales. The only true
strategy that agencies can control is to focus on providing great experience
rather than general sales strategy design.
The constant barrier of messages that customers encounter on
multiple channels every day only confuses their purchasing decisions. For this
reason, the new strategies focus on analyzing the target audience so that they
know what they want and what they need. Thus, intrusive content marketing strategies place a lot of emphasis on adopting
these strategies based on providing useful and valuable content to the user
without disturbing the tasks performed. Not being sold through the effects of
interesting content and 100% guided strategies.
The benefits of your product or
service are not being enhanced
The way the product is being sold has taken a huge turn. If
advertisers were focused on talking about the features and benefits of their
products, the key today would be to talk about their benefits. Forget about
creating ads where you tell them what your offer is all about.
The goal now is to develop content on social platforms to
provide brand humanization and visibility. So, you should create ads that
benefit those products and not the product itself. This new sales philosophy
relates to content marketing strategies. If you analyze your audience well and
know what they need, you will find the right way to advertise your product.
Execute your strategy
Digital transformation occurs as a result of small, gradual
improvements over time. The digital conversion process should follow the same
approach and identify small goals that will guide you through the overall
strategy. The digital transformation of marketing companies is something slow
and long-term, suddenly it shouldn’t be.
This may seem irresistible at first because you are aware of
all the changes in the wave cycle.
But you should not be tempted to cover everything. Choosing
the right lens will eliminate any feeling of irresistibility. The digital
transformation process of a marketing company must continue through acquisition
and learning experience. Plan, edit, learn and repeat.
It’s a process: teamwork, strategy, technology, and
implementation. Over time, improvements driven by specific goals and objectives
lead to the complete and effective transformation of the organization towards
digitization. So, it is very important to have a clear purpose and set
real-time very otherwise, you will just be overwhelmed.
You need to be agile
In this new context, it is important to be fast and fast.
This may sound strange but the digital world is changing faster than usual.
Agencies can always adapt to changing reality as quickly as possible and as
quickly as possible.
An important feature of the new paradigm of digitization is
resilience. For example, traditional advertising comes with a change in more
leisure time, towards digital, in a very short time. Are you ready for it? Are
you able to adapt quickly? The answer must be a resounding yes. The advertising
industry is in the midst of the greatest evolution and change of all time.
Forward-thinking companies are moving fast and creating customer-centric and
technology-based companies. This type of company is at the top of the industry.
You must always focus on the new technology and be clear
about what you want. As an influencer marketing
company, the digital possibilities can be endless. But if you try to cover
all the fields, you will not be able to stand in any of them. Adapt your
organization and your team to a specific area and try to
stand in the middle of your competition.