How To Digitally Transform A Marketing And Advertising Agency

By James Robert- Mar 02, 2022 15398

The work of digital transformation of business started a few days ago. This process was caused by a big change in advertising. Types of usage have shifted to the digital world, where users live on multiple devices and move to a multi-channel environment.

In this context, it is not just companies that must adapt to the new business model. Marketing companies have new challenges. How does a marketing company manage digital conversions?

Agencies, which used to have the largest market marketing department, now need to re-sign to meet the needs of the last client and their own client to stay relevant to the business. One-to-many, one-way ads are no longer used. But there is value in inbound marketing, where it seeks to have conversations with the client, more engagement, and a greater user experience. This type of marketing requires new methods, new technical skills, and new analytical skills, and new roles.

Rethinking the agency's business

The time has come for an urgent and comprehensive revision of the broader agency model centered on digital to include changes in productivity and accountability optimization to maximize the value of the digital conversion business of marketing companies.

Digital is no longer a complimentary service, it is as common as conventional advertising. So how do you organize the digital transformation of a marketing company to meet the needs of your clients? What experience are new customers looking for? In order to survive in today's ecosystem, the role of the client needs to be digitally transformed on the basis of the marketing company being different.

The digital transformation of a marketing agency

The new type of customer

The decisive factor in the digital transformation of marketing companies occurs within the advertising industry. As both the end-user and the potential customer evolve, it’s important to understand the big changes in customers to know what’s going on in the industry.

Social media and digital marketing have changed the pace of messages sent to customers. New technologies have paved the way for opportunities that have never existed before. Programmatic purchases, for example, provide unlimited options and flexibility regarding ad placement, timing, and format.

In this new reality, customers are accepting their desired commercial messages and finding them useful. Users expect to communicate and personalize messages. That way, you can avoid messages that don't meet your needs or interests. But this approach requires strategy, creativity, and technology.

Do you have data to support your idea?

One difference today in the digital transformation of a marketing organization is that the power of a creative idea should be supported by data. Platforms like Google AdWords or Facebook allow you to easily access your promotion data. Thanks to this source of information, digital strategies must be studied, analyzed, and created based on data.

More conventional advertising focuses on influence through more creative advertising campaigns. However, the goal of today's agencies is to develop ideas with a different focus and different backgrounds. These ideas are data-based from all available channels. Everything is done with the goal of optimal customer experience and driving purchase behavior.

Data without any prior study is an alternative to the promotion of enduring marketing.

Become technology partners

Since agencies can be good allies of advertising agencies that are trying to expand the capabilities, technology, and benefits. Marketing agencies should not underestimate the importance of technology for their clients in the digital transformation.

For this reason, collaborating with technology brands to provide more services may be a good option. They may use third-party tools or integrate into the technical elements of their own organization that they deem necessary to provide 100% customer-centric service. Agencies must become the connecting link between technology and the customer.

Do you have the perfect team?

The digital transformation of a marketing company refers to the proper creation of a work team. Presumably, the agency already has a multi-branch team that works and integrates with perfection. In this new context, however, it is important to determine the role of the new team in order to work in tandem with everyone and be able to move forward in the same direction. It may even require some additional training.

Think about the consumer first

In the new digital marketing and advertising strategies, you need to completely forget the old strategies centered on sales. The only true strategy that agencies can control is to focus on providing great experience rather than general sales strategy design.

The constant barrier of messages that customers encounter on multiple channels every day only confuses their purchasing decisions. For this reason, the new strategies focus on analyzing the target audience so that they know what they want and what they need. Thus, intrusive content marketing strategies place a lot of emphasis on adopting these strategies based on providing useful and valuable content to the user without disturbing the tasks performed. Not being sold through the effects of interesting content and 100% guided strategies.

The benefits of your product or service are not being enhanced

The way the product is being sold has taken a huge turn. If advertisers were focused on talking about the features and benefits of their products, the key today would be to talk about their benefits. Forget about creating ads where you tell them what your offer is all about.

The goal now is to develop content on social platforms to provide brand humanization and visibility. So, you should create ads that benefit those products and not the product itself. This new sales philosophy relates to content marketing strategies. If you analyze your audience well and know what they need, you will find the right way to advertise your product.

Execute your strategy

Digital transformation occurs as a result of small, gradual improvements over time. The digital conversion process should follow the same approach and identify small goals that will guide you through the overall strategy. The digital transformation of marketing companies is something slow and long-term, suddenly it shouldn’t be.

This may seem irresistible at first because you are aware of all the changes in the wave cycle.

But you should not be tempted to cover everything. Choosing the right lens will eliminate any feeling of irresistibility. The digital transformation process of a marketing company must continue through acquisition and learning experience. Plan, edit, learn and repeat.

It’s a process: teamwork, strategy, technology, and implementation. Over time, improvements driven by specific goals and objectives lead to the complete and effective transformation of the organization towards digitization. So, it is very important to have a clear purpose and set real-time very otherwise, you will just be overwhelmed.

You need to be agile and fast

In this new context, it is important to be fast and fast. This may sound strange but the digital world is changing faster than usual. Agencies can always adapt to changing reality as quickly as possible and as quickly as possible.

An important feature of the new paradigm of digitization is resilience. For example, traditional advertising comes with a change in more leisure time, towards digital, in a very short time. Are you ready for it? Are you able to adapt quickly? The answer must be a resounding yes. The advertising industry is in the midst of the greatest evolution and change of all time. Forward-thinking companies are moving fast and creating customer-centric and technology-based companies. This type of company is at the top of the industry.

You must always focus on the new technology and be clear about what you want. As an influencer marketing company, the digital possibilities can be endless. But if you try to cover all the fields, you will not be able to stand in any of them. Adapt your organization and your team to a specific area and try to stand in the middle of your competition.