Today, brands use influencer marketing strategies
to improve their visibility and build a strong community. Because it helps them
acquire new prospects and new customers. Before implementing an influencer
marketing strategy, we suggest you try to understand how this method works.
Then define your strategic objectives and find the right influencers for your
brand. All you need to do to ensure the success of your project is how to work
with them effectively. Learn how to implement a powerful influencer marketing
influencer marketing and how does it work?
Influencer marketing is a business strategy that
calls on people with certain reputations to promote the products or services we
offer. These individuals, called influencers, are usually public figures
recognized for their expertise in a particular field.
Influencers can be:
In influencer marketing, influencers are
promoters of a brand. It distributes the content offered by it to its
community. He thus highlights the benefits of the brand and recommends it to
his audience. This marketing strategy is becoming more widespread due to its
effectiveness and simplicity of operation. Internet influencers have a huge
following, especially young and active people. Their customers follow them to
entertain themselves by learning new things about their personalities and their
daily lives. They follow them to benefit from their expertise in a particular
field. Followers easily identify with influencers because they display
authenticity. So, they have no difficulty in going for the products they
Influencers are particularly present on social
networks such as Facebook, YouTube, Instagram, and TikTok. They have a lot of
followers or subscribers on their accounts. They are considered trend setters.
They provide information about your product or service through a presentation
text while making recommendations. Depending on your collaboration goals,
influencers can also advertise an event you're hosting, your site, or your
social media accounts, in their posts, a link to your offer page. When they
talk about a brand, it immediately creates interest in their community about
consider an influencer strategy in your marketing action plan?
An influencer strategy brings many benefits to
allow you to run a marketing campaign more effectively.
effective marketing campaigns
According to data, 56% of internet users have
already made a purchase by following a post from an influencer they follow. In
terms of return on investment, every dollar spent on influencer marketing can
bring in another $18. These numbers show how much consumers trust influencers.
At the same time, classic advertising is slowly losing its influence. Most
internet users today simply ignore advertising posts that annoy them when they
follow a video on YouTube for example. If you want to make your marketing
campaign profitable, consider integrating an influencer strategy.
your company's brand image
When a company launches a marketing campaign, it
is to promote its offerings and possibly make sales. In order for the public to
be interested in your offerings, they need to be reassured, familiar with you
and see that you have a good brand image. Influencers can improve your image
because they convey the authenticity of your business. They will thus increase
your notoriety and lead more people to believe in your products or services.
more internet users with an influencer strategy
There are various types of influencers based on
the number of followers. An influencer has at least 1000 followers and can have
more than 10 million followers. We distinguish:
the nano-influencer who is
followed by 1,000 to 10,000 people,
the micro-influencer who has a community
of 10,000 to 100,000 subscribers,
the macro-influencer who has
between 100,000 and 1,000,000 subscribers,
the mega-influencer who has over
Choosing an influencer strategy allows you to
reach a wider audience. If the influencer has a high engagement rate from their
community, you will reach more people.
target audience more easily
An influencer strategy helps you reach your
target audience specifically on the platforms they hang out on. If your target
is on Instagram, for example, all you need to do is find a good influencer on
this social network to spread your message personally. An influencer strategy,
thus, allows you to conduct more targeted marketing campaigns.
find the right influencers for your brand?
Before starting the search for influencers we
recommend that you clearly define the objectives of your marketing campaign. It
can depend on whether you want to improve your brand visibility or increase
your engagement rate, you won't choose the same profiles. Once your goals are
defined, you can search for influencers suitable for your brand. You can search
on the various social networks where your target audience hangs out. For more
efficiency, you can use an influencer agency or use an influencer marketing
platform. Don't hesitate to call on different types of influencers to be sure
to reach a large and qualified audience. To choose it well, consider its
relationship to your brand. If the promoters of your offerings naturally
reflect and share your values, it will be easier for them to bring your brand
authenticity to their communities.
Check out which influencers frequently discuss
topics related to your industry. Make sure he has demonstrated some expertise
in your field, so his word will be valuable to your target audience. Also,
check if his personality and his story align with your embodied values.
Influencers must be professional and offer good quality content. Also, make
sure your target audience is part of the influential community. Make sure the
latter shows up to listen to his community. He has to maintain a good
relationship with his customers. Check their way of expressing themselves,
their ability to influence, and their creativity. Don't forget to consider your
budget when choosing who will promote your brand.
work with influencers to get the best results?
Once you've identified the right influencers for
your brand, you need to reach out to them and establish a partnership. Before
communicating, a review of the influencer's behavior must be done. You need to
know their expectations to find the arguments that will convince them to work
with your brand. Also, take surveys to find out what the ideal compensation or
reward is for each chosen profile. We recommend that you contact each influencer
with a personalized email. Explain in your message the qualities you admire in
the recipient. Talk about your brand, your values , and your offering.
Specify various parameters of future cooperation (type of post, frequency of
publication, content, links to integrate, etc.). Be polite, professional, and
open to discussion.
Once you meet an influencer, you can start
working with them, making sure that trust is built. Communicate with him
regularly and stay on top of his potential suggestions. Create an action plan
and stick to a timeline for your influencer campaign messaging. Always take
care to provide a precise, clear, and concise summary that presents your action
plan and the objectives of your strategy.
the success of your influencer marketing campaigns
To know if your influencer marketing campaign is
working well, you need to measure the success of each influencer's work. Start
by analyzing the results from the start of the partnership. It is true that you
should not expect your objectives to be achieved the day after the
implementation of the strategy. You can, however, follow up regularly to
gradually see improvements.
Check your various social media accounts to see
if you have more followers. Don't stop at just targeting social networks with
your influencer strategy. Check the number of unique visitors to your recently
published articles. You can use platforms like FameNet to measure your social
media influence. Analyze interactions (views and comments) on your posts. Check
to see if influencers' posts about your brand have been shared by their
communities and also analyze likes to measure community engagement around your