Today, brands use influencer marketing strategies to improve their visibility and build a strong community. Because it helps them acquire new prospects and new customers. Before implementing an influencer marketing strategy, we suggest you try to understand how this method works. Then define your strategic objectives and find the right influencers for your brand. All you need to do to ensure the success of your project is how to work with them effectively. Learn how to implement a powerful influencer marketing strategy.

 

What is influencer marketing and how does it work?

 

Influencer marketing is a business strategy that calls on people with certain reputations to promote the products or services we offer. These individuals, called influencers, are usually public figures recognized for their expertise in a particular field.

 

Influencers can be:

 

●     Experts,

●     Opinion leaders,

●     Celebrities,

●     Artists,

●     Bloggers.

 

In influencer marketing, influencers are promoters of a brand. It distributes the content offered by it to its community. He thus highlights the benefits of the brand and recommends it to his audience. This marketing strategy is becoming more widespread due to its effectiveness and simplicity of operation. Internet influencers have a huge following, especially young and active people. Their customers follow them to entertain themselves by learning new things about their personalities and their daily lives. They follow them to benefit from their expertise in a particular field. Followers easily identify with influencers because they display authenticity. So, they have no difficulty in going for the products they recommend.

 

Influencers are particularly present on social networks such as Facebook, YouTube, Instagram, and TikTok. They have a lot of followers or subscribers on their accounts. They are considered trend setters. They provide information about your product or service through a presentation text while making recommendations. Depending on your collaboration goals, influencers can also advertise an event you're hosting, your site, or your social media accounts, in their posts, a link to your offer page. When they talk about a brand, it immediately creates interest in their community about it.

 

Why consider an influencer strategy in your marketing action plan?

 

An influencer strategy brings many benefits to allow you to run a marketing campaign more effectively.

 

Run more effective marketing campaigns

 

According to data, 56% of internet users have already made a purchase by following a post from an influencer they follow. In terms of return on investment, every dollar spent on influencer marketing can bring in another $18. These numbers show how much consumers trust influencers. At the same time, classic advertising is slowly losing its influence. Most internet users today simply ignore advertising posts that annoy them when they follow a video on YouTube for example. If you want to make your marketing campaign profitable, consider integrating an influencer strategy.

 

Improve your company's brand image

 

When a company launches a marketing campaign, it is to promote its offerings and possibly make sales. In order for the public to be interested in your offerings, they need to be reassured, familiar with you and see that you have a good brand image. Influencers can improve your image because they convey the authenticity of your business. They will thus increase your notoriety and lead more people to believe in your products or services.

 

Target more internet users with an influencer strategy

 

There are various types of influencers based on the number of followers. An influencer has at least 1000 followers and can have more than 10 million followers. We distinguish:

 

●     the nano-influencer who is followed by 1,000 to 10,000 people,

●     the micro-influencer who has a community of 10,000 to 100,000 subscribers,

●     the macro-influencer who has between 100,000 and 1,000,000 subscribers,

●     the mega-influencer who has over 1,000,000 followers.

 

Choosing an influencer strategy allows you to reach a wider audience. If the influencer has a high engagement rate from their community, you will reach more people.

 

Reach your target audience more easily

 

An influencer strategy helps you reach your target audience specifically on the platforms they hang out on. If your target is on Instagram, for example, all you need to do is find a good influencer on this social network to spread your message personally. An influencer strategy, thus, allows you to conduct more targeted marketing campaigns.

 

How to find the right influencers for your brand?

 

Before starting the search for influencers we recommend that you clearly define the objectives of your marketing campaign. It can depend on whether you want to improve your brand visibility or increase your engagement rate, you won't choose the same profiles. Once your goals are defined, you can search for influencers suitable for your brand. You can search on the various social networks where your target audience hangs out. For more efficiency, you can use an influencer agency or use an influencer marketing platform. Don't hesitate to call on different types of influencers to be sure to reach a large and qualified audience. To choose it well, consider its relationship to your brand. If the promoters of your offerings naturally reflect and share your values, it will be easier for them to bring your brand authenticity to their communities.

 

Check out which influencers frequently discuss topics related to your industry. Make sure he has demonstrated some expertise in your field, so his word will be valuable to your target audience. Also, check if his personality and his story align with your embodied values. Influencers must be professional and offer good quality content. Also, make sure your target audience is part of the influential community. Make sure the latter shows up to listen to his community. He has to maintain a good relationship with his customers. Check their way of expressing themselves, their ability to influence, and their creativity. Don't forget to consider your budget when choosing who will promote your brand.

 

How to work with influencers to get the best results?

 

Once you've identified the right influencers for your brand, you need to reach out to them and establish a partnership. Before communicating, a review of the influencer's behavior must be done. You need to know their expectations to find the arguments that will convince them to work with your brand. Also, take surveys to find out what the ideal compensation or reward is for each chosen profile. We recommend that you contact each influencer with a personalized email. Explain in your message the qualities you admire in the recipient. Talk about your brand, your values ​​, and your offering. Specify various parameters of future cooperation (type of post, frequency of publication, content, links to integrate, etc.). Be polite, professional, and open to discussion.

 

Once you meet an influencer, you can start working with them, making sure that trust is built. Communicate with him regularly and stay on top of his potential suggestions. Create an action plan and stick to a timeline for your influencer campaign messaging. Always take care to provide a precise, clear, and concise summary that presents your action plan and the objectives of your strategy.

 

Measure the success of your influencer marketing campaigns

 

To know if your influencer marketing campaign is working well, you need to measure the success of each influencer's work. Start by analyzing the results from the start of the partnership. It is true that you should not expect your objectives to be achieved the day after the implementation of the strategy. You can, however, follow up regularly to gradually see improvements.

 

Check your various social media accounts to see if you have more followers. Don't stop at just targeting social networks with your influencer strategy. Check the number of unique visitors to your recently published articles. You can use platforms like FameNet to measure your social media influence. Analyze interactions (views and comments) on your posts. Check to see if influencers' posts about your brand have been shared by their communities and also analyze likes to measure community engagement around your brand.