New businesses are appearing every day. The
competition is the toughest and everyone wants to reach the top of the search
results. But no matter how much time and effort you put into your article, most
users will read a quarter of it and it significantly reduces user engagement.
So what gets the attention of the average
user? How to read the publication in the end?
Even if your post gets lots of social media
shares, most of the people who shared it didn’t read it completely. This is how
human nature works. People are busy and detailed content is usually fully
appreciated by a small percentage of readers.
But luckily, there are different ways to get
their attention and get them to the very end. Today's article focuses on how to
improve the customer experience and increase user engagement in 2021.
content with purpose
Writing an article and expecting it to attract
the attention of users is not entirely professional. So, before posting, you
should ask yourself a simple question: What are you trying to achieve with it?
Are you trying to promote your
Maybe the conversion will increase
Or are you just trying to
entertain your audience so that they remember your blog as an interesting place
to visit from time to time?
Do not rely on conjecture. For each story, you
publish, set a clear, achievable goal that answers the question of how to
improve the user experience.
For example, “Create the Best and Useful Guide
to Grow Your Business Online” is a very clear goal. And, after you do your
research, it becomes quite achievable.
After you published your article, it's time to
ask yourself another question: Have you achieved your goal?
Your content and site should be monitored
regularly because improving the customer experience are important. Regular site
audits are good for the health of your site if you fix its problems and errors.
The reason most people leave your articles is
that they don't want to read them completely. Either they have less time on
their hands and they are looking for very precise information, or they are just
However, there is one thing you can do to make
reading fun and improve the customer experience. Instead of writing "best digital marketing strategies"
with text and numbers, turn them into something more descriptive.
Add an infographic, for example. It does a great
job of turning hard-to-digest data into something more readable and pleasing to
the eye. This is great for keeping users long on your page, and ultimately
greatly increasing their chances of being read.
Infographics not only improve the basis of
all content and user experience but also drives more social media sharing and
link qualification than general content.
If you’re worried that the infographic will
cost more than that, it’s not worth it. You don’t really have to be a design
expert or anything like that and have great infographic tools that make the
whole process a lot easier.
For each article, it is recommended to conduct
a competitor analysis. We all work on the same internet, and if something is
not said on your own blog, it does not mean that no one else has written about
When it comes to competitive research, it's a
matter of looking at what they're writing through the search results pages and
how to improve the customer experience using content.
By monitoring online media and social media,
you can get a closer look at your competitor's strategies and see what the
audience will like. Or whatever they want to see. For example, social media
comments, message boards, and forums are a great source of questions for users
that you can answer in your content.
But how do you actually do it? It is
impossible to see every post of your competitor directly on social media.
Fortunately, there are many tools available to help you with this.
It's pretty straightforward. If you don't ask
users to do something, they probably won't. Let’s use a simple real-life
analogy here: Suppose you’re running a restaurant and have recently started
making a new meal. However, you still can't find the time to add it to the
So, hundreds of clients come to you every day.
However, no one has ordered your new amazing salad. Why? Apparently, because
they just knew nothing about him!
The same goes for your publications. If the
content of the article does not contain any relevant content that leads to new
content "View our latest posts", how can your users know the
existence of a new post?
You can try to interact with users in
different ways depending on your site, what you are trying to achieve, and how
you want to improve the customer experience.
Through the subscription window,
Social media sharing like
Links to your YouTube videos, etc.
Make sure you implement them! Interactivity
dramatically improves the user experience, especially since they don't like
your site and you and don't know everything about your features, services, and
of course your content.
So, you need to come up with something that
can be added, which is not in a similar article written by your competitors, or
it is rarely discussed and gives it a plot and a unique approach.
Sometimes it can be difficult or even almost
impossible to add something unique to a widely discussed topic. In this case,
your "unique look" can be your personality, your style. And if you
stick to your unique style, it will be recognized and stand out from everyone
What do people value without cool informative
That's right, the time has come. So be careful
about this. Try to express as much information as possible in as few words as
Not every article needs to be written as a
scientific article. If you can explain the matter in your own language and be
as informative as possible, do so. This method will make reading easier, and
add a little personality to your content, which is great for improving the
client experience with your site.
In addition to analysis, customer reviews are
a good indicator of your ability to communicate with them. That's why you
should be able to comment below each blog post, social media post, etc. This
will help you learn:
Did users like what they read?
Have your services helped them in
their pain point?
Perhaps someone in the comments
said they wanted to cover a specific topic on your blog?
Some people may say that negative reviews
should be ignored because some people are just angry, but this is not actually
an option. Basically, users tell you directly what they think is wrong with
your site or service.
Of course, sometimes people will just have a
bad day, but they should not be ignored. Use any information to improve your
site and, as a result, improve customer experience and user experience.
on a deep understanding of users
User engagement is a vague word, but that
doesn't mean you can't do anything to improve it. Increased user engagement
means more social media shares, which leads to more traffic and conversions.
There are no specific guidelines for ensuring
an ideal level of user experience and one of the things you should always pay
attention to as a blogger is to provide quality content.
When creating content, always keep a clear
goal in mind and know exactly which user's concerns to pay attention to. Added
Additional calls for action,
As brief as possible, but as
informative as possible.
Develop content and keep writing in your own
personal style and of course, check the comments from time to time to help you
understand how to improve the customer experience with the content.
is the element that drives the user experience
Later in this article, we'll explore how you can adapt to some SEO strategies
that will improve the user experience and significantly improve your content.
If your site is unreliable, outdated, and
unrealistic, Google and Bing will not take it seriously. This means that you
will lose users and your potential conversions and bounce rates will also
inverted pyramid writing style
It is considered a popular type of writing and
is usually used for effective reading. As the name suggests, it is huge at the
top, which means important and interesting information was published at the
We are currently researching ...
You may be wondering what the purpose of this
Just because you know your readers. And many
of them don’t want to give you time to read the whole article. So if you don’t
want to lose your readers you should try to get their attention.