New businesses are appearing every day. The competition is the toughest and everyone wants to reach the top of the search results. But no matter how much time and effort you put into your article, most users will read a quarter of it and it significantly reduces user engagement. 

So what gets the attention of the average user? How to read the publication in the end? 

Even if your post gets lots of social media shares, most of the people who shared it didn’t read it completely. This is how human nature works. People are busy and detailed content is usually fully appreciated by a small percentage of readers. 

But luckily, there are different ways to get their attention and get them to the very end. Today's article focuses on how to improve the customer experience and increase user engagement in 2021.

 

1. Align content with purpose

Writing an article and expecting it to attract the attention of users is not entirely professional. So, before posting, you should ask yourself a simple question: What are you trying to achieve with it? 

●      Are you trying to promote your services?

●      Maybe the conversion will increase a little?

●      Or are you just trying to entertain your audience so that they remember your blog as an interesting place to visit from time to time? 

Do not rely on conjecture. For each story, you publish, set a clear, achievable goal that answers the question of how to improve the user experience. 

For example, “Create the Best and Useful Guide to Grow Your Business Online” is a very clear goal. And, after you do your research, it becomes quite achievable. 

After you published your article, it's time to ask yourself another question: Have you achieved your goal? 

Your content and site should be monitored regularly because improving the customer experience are important. Regular site audits are good for the health of your site if you fix its problems and errors.

 

2. Visualize your content

The reason most people leave your articles is that they don't want to read them completely. Either they have less time on their hands and they are looking for very precise information, or they are just annoyed. 

However, there is one thing you can do to make reading fun and improve the customer experience. Instead of writing "best digital marketing strategies" with text and numbers, turn them into something more descriptive. 

Add an infographic, for example. It does a great job of turning hard-to-digest data into something more readable and pleasing to the eye. This is great for keeping users long on your page, and ultimately greatly increasing their chances of being read. 

Infographics not only improve the basis of all content and user experience but also drives more social media sharing and link qualification than general content. 

If you’re worried that the infographic will cost more than that, it’s not worth it. You don’t really have to be a design expert or anything like that and have great infographic tools that make the whole process a lot easier.

 

3. Add extra value

For each article, it is recommended to conduct a competitor analysis. We all work on the same internet, and if something is not said on your own blog, it does not mean that no one else has written about it. 

When it comes to competitive research, it's a matter of looking at what they're writing through the search results pages and how to improve the customer experience using content. 

By monitoring online media and social media, you can get a closer look at your competitor's strategies and see what the audience will like. Or whatever they want to see. For example, social media comments, message boards, and forums are a great source of questions for users that you can answer in your content. 

But how do you actually do it? It is impossible to see every post of your competitor directly on social media. Fortunately, there are many tools available to help you with this.

 

4. Use interactive elements

It's pretty straightforward. If you don't ask users to do something, they probably won't. Let’s use a simple real-life analogy here: Suppose you’re running a restaurant and have recently started making a new meal. However, you still can't find the time to add it to the menu. 

So, hundreds of clients come to you every day. However, no one has ordered your new amazing salad. Why? Apparently, because they just knew nothing about him! 

The same goes for your publications. If the content of the article does not contain any relevant content that leads to new content "View our latest posts", how can your users know the existence of a new post? 

You can try to interact with users in different ways depending on your site, what you are trying to achieve, and how you want to improve the customer experience. 

●      Through the subscription window,

●      Social media sharing like Facebook, Twitter,

●      Links to your YouTube videos, etc. 

Make sure you implement them! Interactivity dramatically improves the user experience, especially since they don't like your site and you and don't know everything about your features, services, and of course your content. 

So, you need to come up with something that can be added, which is not in a similar article written by your competitors, or it is rarely discussed and gives it a plot and a unique approach. 

Sometimes it can be difficult or even almost impossible to add something unique to a widely discussed topic. In this case, your "unique look" can be your personality, your style. And if you stick to your unique style, it will be recognized and stand out from everyone else. 

What do people value without cool informative content?

That's right, the time has come. So be careful about this. Try to express as much information as possible in as few words as possible. 

Not every article needs to be written as a scientific article. If you can explain the matter in your own language and be as informative as possible, do so. This method will make reading easier, and add a little personality to your content, which is great for improving the client experience with your site.

 

5. Listen to reviews

In addition to analysis, customer reviews are a good indicator of your ability to communicate with them. That's why you should be able to comment below each blog post, social media post, etc. This will help you learn: 

●      Did users like what they read?

●      Have your services helped them in their pain point?

●      Perhaps someone in the comments said they wanted to cover a specific topic on your blog? 

Some people may say that negative reviews should be ignored because some people are just angry, but this is not actually an option. Basically, users tell you directly what they think is wrong with your site or service. 

Of course, sometimes people will just have a bad day, but they should not be ignored. Use any information to improve your site and, as a result, improve customer experience and user experience.

 

6. Focus on a deep understanding of users

User engagement is a vague word, but that doesn't mean you can't do anything to improve it. Increased user engagement means more social media shares, which leads to more traffic and conversions. 

There are no specific guidelines for ensuring an ideal level of user experience and one of the things you should always pay attention to as a blogger is to provide quality content. 

When creating content, always keep a clear goal in mind and know exactly which user's concerns to pay attention to. Added later: 

●      Additional calls for action,

●      Visual information,

●      As brief as possible, but as informative as possible. 

Develop content and keep writing in your own personal style and of course, check the comments from time to time to help you understand how to improve the customer experience with the content.

 

7. Content is the element that drives the user experience

Later in this article, we'll explore how you can adapt to some SEO strategies that will improve the user experience and significantly improve your content. 

If your site is unreliable, outdated, and unrealistic, Google and Bing will not take it seriously. This means that you will lose users and your potential conversions and bounce rates will also suffer.

 

8. The inverted pyramid writing style

It is considered a popular type of writing and is usually used for effective reading. As the name suggests, it is huge at the top, which means important and interesting information was published at the very beginning. 

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You may be wondering what the purpose of this is...

Just because you know your readers. And many of them don’t want to give you time to read the whole article. So if you don’t want to lose your readers you should try to get their attention.