For most companies, the holiday season can affect
sales results and consequent profits. So it's important to think about
strategies to increase sales in January.
It's a fact that in the first month of the year,
customer search for products and services is usually low - which doesn't mean
you won't sell. But for that, you need to use the right strategy for your
To help your company adapt to this time and
leverage sales in January, we have some interesting tips to practice right now.
sales in January: is it possible?
At the beginning of the year, companies in
various sectors showed a downward trend. After the end of the year, it's time
for a good portion of the population to plan to pay annual taxes, buy school
supplies for their children and pay instalments for Christmas gifts.
So people tend to eat less in that month. So how
do you increase sales in January? Despite the difficulties this month, yes, it
is still possible to find opportunities to earn your revenue.
Burning stock on Black Friday and Christmas
merchandise, hoping for new customers, and trying to rekindle relationships
with inactive people are some of the options that can help inspire you early in
The key to good sales in January is to plan ahead
for the month, and it goes beyond establishing marketing activities to increase
revenue. Need to line up with the team, handle good inventory, estimate orders
so there is no risk of losing items, and ensure a good shopping experience for
Also, maintaining a relationship with the
after-sales customer is essential so that he will buy again. With this in mind,
in December, you can contact the customer to see if everything went according
to his expectations and to thank him for his choice. After-sales sales begin as
soon as the contract is closed.
Whenever possible, keep in touch with the
customer and be available to anticipate potential complaints. By doing all this
after-sales work, the relationship with your customer will be closed and you
will be able to send messages, including news, launches, and promotions from
the beginning of the year, looking to close more sales.
increase your business sales in January?
Stopping sales is the most important thing for
your company. The reason is obvious: sales are what bring you money to pay your
suppliers, employees, to invest in improvement, and of course to make a profit.
Here are four tips to increase sales at your
company early in the year:
annual plan for your business
The company is the best friend of any
organization, so it is essential to create an annual plan for business in any
In some companies, especially retail, it is
normal for business owners to start a campaign to "fight" with
competitors just for the price. It may even work for a while, but it's a long
shot. Without planning, you may not be able to use your full potential.
So before starting any sales or promotion, it is
necessary to have a good plan by thinking about the successful action.
But an annual plan doesn’t just survive in
publicity. This document will outline everything you want to achieve with your
company over the years, such as goals and objectives and ways to measure
Learn all the details to put together an
incredible annual plan in this content.
2. Strategize and set promotional dates
You need more than luck to succeed in the affiliate
business. And for that, above all, to create relevant content, buyers need to
understand the shopping journey and instruct customers to buy.
For sales, you need to focus on the consumer and
show the value of your product or service in terms of customer demand.
This is why choosing an advisory approach to your
strategy is an excellent option, which drives the customer journey and
understands their needs accurately.
In addition to strategies, you need to define the
promotional dates that you want to sell or offer special terms to customers.
To do this, keep a calendar in hand and start
thinking about which dates make sense for your business. Also, set some dates
that you want to take special action. For example, "free shipping
week", "buy X, get Y" and progressive discounts (one piece at
10% off, two at 20%, three at 30%, and so on).
If you don't understand any of these terms, we
have a great dictionary with the basics of digital marketing.
3. Encourage purchases that reflect a new
Many use the end of the year to set goals for the
next 12 months. And it can be an opportunity for your business.
You can encourage the purchase of products or
services that encourage new cycles or use it as a motto to promote your work.
To give an example: Suppose you provide style and
image suggestions, you can use triggers in your campaign such as "Start
the year by improving your style?".
If you have a building materials company, you can
create campaigns on your social media using themes like "New Year,
4. Invest in product and/or service
Owning a business and not promoting it is like
seeing someone in the dark: only you know what you are doing, no one else.
Promoting your business is essential to getting
people interested, you can go and buy. There are several ways you can promote
your company: from referrals to creating relevant content on social media.
Which media are most used by your target audience
and need to develop their campaigns? Is it an email? Social communication?
WhatsApp? To get good results, it is essential to choose the right promotion
to sell in January
Holidays that are full of complexity are neither
fun nor comfortable.
These dates create opportunities for all sectors.
Through creativity and planning, it is possible to offer actions that bring
your company closer to the customer and, so, towards better results. An example
of this is the use of colors that remind you of summer in store windows, on
social media content, or in your website design.
Whatever your business model, you need to prepare
yourself well for these moments. So, create a strategy that works for your
company, which will arouse the interest of your customers and bring sales
Use the atmosphere of brotherhood, take the
opportunity to wish your customers a Happy New Year, and deepen the
relationship with them.
A good idea is to offer a discount coupon or
special payment terms to take advantage of New Year's Eve who has been with you
throughout the last year, strengthening the partnership for the first year.
Retired Day falls on January 24th. As such, it is
valuable to create marketing practices consistent with these people, such as
discounts or special package offers, products, and/or services that are in high
demand. Traveling and arranging breakfast with a round-trip ticket, for
example, can be a great option.
Day and the City's Birthday
If your company shifts products across the
country, an interesting idea is to use Postman Day, which is held on January
25, to create publicity about it. This may include free shipping to certain
regions of the country, single shipping costs, and other activities related to
the delivery of goods.
The city's anniversary was also held on the same
date. Even if your company operates nationally, customers often appreciate the
So, to use the city's birthdays in your
promotion, you can target customers in the region and offer them benefits, such
as discount coupons.
At the end of January, the 30th, Nostalgia Day is
celebrated. So, how do you communicate with a customer who hasn't had a
contract with you for some time?
Also, a great opportunity to build relationships
with consumers, you can relaunch products and offer discounts for those who
have dropped out, using phrases like "we miss you".
increase your sales in 2022? The Fameinfinity can help!
Discovered how to increase sales in January? And
then, count on all year long to maximize your results.
Femeininity is 100% online, which centralizes all sectors promotion of your
business in one place. With this system, you:
You don't have to consult millions
of campaigns and notes to find influential people;
Avoid the unexpected, choose the
best and most appropriate influencer for your service.
Create easy-to-understand content
for any sector of your company;
You can increase your sales and
sales agreement in real-time.
Leverage sales and maintain the integral
management of your business with the support of Fameinfinity. Click here and take a test without paying