Having your own website to grow your business
is an obvious thing. And businesses are in the process of digital
transformation so as not to lose the answer.
But is having a beautiful website enough to
make it work? Obviously, it’s not that easy. Having a website without traffic
is like opening a store in a basement where no one goes. Without traffic, on
your website, you will not be able to get customers or sales and it will be a
"How to increase traffic to your
website?" The answers always depend on different factors. There are easy
and difficult ways. Methods that need investment and methods that require
technical knowledge and the latest digital marketing trends.
It is convenient to evaluate your potential
and the performance of your competition to establish the most effective methods
for your business.
Some of the nine methods we have presented in
this blog post may be familiar to you, others may surprise you. We'll look at
ways to increase traffic to your website and encourage inbound traffic from
more valuable, high-quality visitors.
As you well suspect, this is not a traffic jam
on the high road. In fact, when it comes to web traffic, the better.
We call web traffic the perimeter of your
website or blog, all the visits, and impressions of your website. That is the
time when people from different internet sites enter to see your content.
you need to increase traffic to your website?
Increasing traffic to your website is
essential for achieving conversions. A conversion can be any purpose for you:
purchase, subscribe to your newsletter or download a file. But in general, all
strategies have one purpose: to convert your visitors into customers.
Typically, a small number of visitors convert
customers. But if you live in a vast environment like the internet, you need to
attract a lot of visitors so that this small percentage covers your sales
An obvious example might be the work of a photographer.
A professional photographer can take hundreds of photos in one photoshoot, but
will only give you a small fraction.
It's easier, with more photos you have a
better chance to capture a perfect moment and just choose the best shot. Just like
you with web traffic. You attract a lot of visitors, but only a small portion
of visitors who are very interested in renting your product or service.
Not necessarily because they are not
interested, but it may not be the right time. The conversion rate will directly
depend on the quality of your visitors. For this reason, it is very important
to choose the right source to increase the traffic to your website.
The top 9 of how to increase traffic
to your website
marketing channels that your competitors don't use
It's normal to analyze your competitors'
websites with tools like SEMrush. You can find out how they generate web
traffic and which channels give them the best results for copying their
strategies. However, it may be that there are other less fulfilling traffic
sources that you can take advantage of to get more market share of web traffic.
Develop a blog strategy
Having a blog on your website is a great way
to increase traffic to your website. You can create content with themes related
to your business activities. It is easy to attract and increase traffic to your
website through quality articles.
The public is not forced to buy anything, they
are just looking for information, and it is much more acceptable to view a post
than a sales page. Once communication is established, your marketing strategy
is to convert these audiences into customers.
Partner with other websites -
Posting your articles on other sites will bring you traffic, increase your
website authority and get backlinks.
Invite bloggers to the blog -
Guest bloggers can link and share their articles with their followers on social
Take good care of your post's SEO
- pre-analyze keywords, set a title structure, and answer frequently asked
Publish your posts on content
sharing platforms - take advantage of platforms like Quora or Medium to spread
advantage of influencer marketing
In recent years Influencer marketingis the fastest and market growing marketing
channel. It is expected to become a $10-15 billion market
keep in mind?
Number of followers - a factor
that will affect the cost of collaboration
The values they represent - it’s
important to consider so that your brand is not harmed and the adjustment is
Choose influencers according to
the channels they have - the channels that interest you the most and where your
target audience is located
Followers Profile - Analyze
followers to see if they can be your potential clients
Expand the reach of your publications with social networks
Social networks are an undeniable source of
increasing traffic to your website. Share all posts and be proactive in getting
else can you do?
Use hashtags - this allows users
who don't follow you to find your content and, in addition, you can reach more
Engage your audience - Encourage
your audiences, such as asking questions, requesting comments, taking a quiz,
or a raffle. Respond to every comment.
Participate in forums and
discussions - don't limit your activities to just your page; Show your
experience in the group and comment on other posts.
Establish your paid ad strategy
The paid ads are a prominent online
advertising method for businesses. Unlike SEO, for PPC (pay per click) it is
essential to focus on the exact keywords.
Calculate your maximum CPC (cost per click) -
often targeting long-tail keywords with the highest relevance to your target
market helps keep advertising costs low.
Share well with your audience - your ads
target the right audience, critical to your ad's effectiveness and conversion
Create compelling ads - Hire a graphic
designer and a copywriter with a persuasive copy of the ad to create compelling
and compelling ads.
Create posts with long-tail keywords
Adding highly relevant specific long-tail
keywords can increase traffic to your website. Find the exact phrases your
visitors type in search engines.
Most companies focus on keywords with high
search volume, which are often short-tailed. For long-tail keywords, there is a
good chance of ranking higher and generating highly relevant traffic.
For example, you can create an article about
online marketing (if you have a marketing agency), and instead of focusing on
the short and highly competitive keyword "Marketing", you create a
separate article on "best online marketing strategy".
Update and renew your existing posts
This is a method that we sometimes forget in
our content strategy. Many times we constantly focus on creating new content.
However, reviewing your old posts and updating content, adding new information
or updating can be a great way to increase your website traffic without much
Search engines are always crawling web content
to make something new, and updating an old post or content is like creating a
big sign that reflects "New!". Also, to make it more responsive you
can share or post it on your social profile again and save valuable time.
Improves the internal linking structure
One of the on-page SEO strategies is internal
linking. Attach your content to relevant posts to expand the information. Also,
you will have the opportunity to spend more time with visitors to your website.
This is a strategy that helps Google rank your
web pages better. Links (internal and external) determine the value of a page.
Optimize your website to the maximum
Having an optimized and fast website is very
important. Also, think about the users who access your website through mobile
devices. Mobile represents 52% of all traffic we receive on the web.
A bad user experience can prevent you from
coming back and increase your bounce rate. Increasing traffic to your website
with a fast and optimized page for all devices is a classic among SEOs.
The ultimate conclusion on how to increase
traffic to your website
We've already seen how to increase traffic to
your website. Without visitors, there is no alternative to moving forward,
transforming, and achieving goals.
If you want to get a functional website, it is
best to hire a marketing agency and invest some budget in advertising, SEO, and
Contact us and request a free audit of your
website to identify areas for improvement and establish a marketing strategy to gain new customers and increase