There are a number of basic principles that will
determine the most conversion keywords for your business. Today’s brands and
companies are constantly trying to position themselves to stand out from their
competition. And the digital world is full of competitors, so being in the
first place is synonymous with being extremely successful.
To practice well for good results, SEO
positioning is essential, and at that time keywords convert the most. It is
known that various search engines in the world such as Google, Bing, Yahoo use
this keyword to determine the position of the brand's website or blog.
Keywords are an important part of a marketing
strategy that wants to give brand visibility. So you need to know for sure how
to benefit from using it. Choosing the keywords that convert the most should be
a priority and should be included in all the content of a website to be able to
rank accurately in different search engines.
choosing the keywords that convert the most
Digitization is a great trend all over the world.
More than 88% of people use search engines to find what they are looking for or
need on the web. The main search engine used for various searches is Google.
The words that convert the most are the words or
phrases that best match the search objectives of a brand's audience. These
keywords will be used by search engines to find a web page that contains
information, images, and content that is being searched or needed.
The keywords that convert the most will be the
key to splitting a website for both organic positioning or SEO and Google
AdWords advertising. It is this segmentation that will allow you to filter
quality traffic to a digital site, attracting potential customers who are
specifically looking for offers.
value of the keywords that convert the most
This is very common with any type of related
keyword, results are already being achieved. But, the truth is that it takes
good initial work to select the keywords that convert the most.
Many times the customer traffic attracted to the
digital space is not enough. Thus these keywords need to be modified or
replaced by others that provide higher conversion rates and better results in
terms of reach, visibility, and engagement of an account or brand.
Not all keywords are directed to a website or
business such as an online store. There may be some reasons that very general
conditions are kept or there is too much competition to get good results. For
this reason, a thorough study is needed to determine which keywords actually
convert the most.
plan the keywords that convert the most for your business
To determine which keywords convert the most, an
analysis or market study is needed. All this is effective in finding out which
aspects were most decisive for customers about the products and services
But, in addition, it is essential to have digital
tools that make this investigation easier. For example, the most popular free
option would be Google AdWords Keyword Planner. You can analyze any
competitor's website, see the number of searches for each term, as well as
their level of competition.
Here are some steps you need to take to determine
the keywords that convert the most:
A. Know how to listen
This is a very important quality that every
company that wants to be different in digital marketing today must-have. If you
know how to listen to the customer, you can determine the words that are most
naturally associated with a product. Good SEO relies entirely on this
One important thing is to know how different
clients work when doing a real test of Google search. How will these people
search for a product or service, what words will they use, what search engine
will they use, and so on?
It is very important to know what syntax a brand
competitor uses to advertise his product. It gives the contestant an idea of
what kind of keywords to use and thus determines his own terms that can or
cannot be used.
But, keep in mind that this does not mean that
the words used by competitors are the most important and should only be taken
as a reference.
C. Tools to find the keywords
that convert the most
Since Google is the most used search engine in
the world, it is reasonable to say that tools provided by the same company are
used to identify the keywords that convert the most. One of these tools is
Google Trends, which provides statistics that are commonly used to manage the
There's also Google Adwords, which, through its
Keyword Planner, lets you know which keywords are best for a brand's business
and the value of each. Similarly, the application is used to plan various SEM
Here are 7 tips to determine which keywords
convert the most
The following are some important tips to keep in
mind when determining the keywords that convert the most for a brand.
1. Analyze the buyer person
When talking about SEO, that is, optimizing web
pages for search engines, the main goal is to attract more traffic to the
information or digital space. For content to attract potential customers, it
must be made from the market and brand-related research.
You need to be more discriminating with the help
you render toward other people.
A good way to get the keywords that convert the
most is to know the potential customers. The points to determine about the
ideal client include:
Know what motivates them.
What are your goals?
What problems do they have?
What do you want to solve with the
products or services offered by the brand?
What is the language they use on
the Internet to use search engines?
2. Keywords for each stage
It is important to have a list of keywords for
each stage of the customer shopping journey and to determine which one works
best. It should always be kept in mind that inbound marketing is based on the
needs of the buyers on the features of the product or service.
For example, a mobile phone company must have
keywords that indicate sales of its device. These can be: When to change the
cell phone? Which phone has more RAM memory? Which is better for taking
3. Specificity of the keywords
that convert the most
The client needs to analyze and determine which
selected keywords work best to reach the page where the proposed products and
services are located. Perhaps in this process, you will find keywords that are
very common and that involve other industries or sectors.
For this reason, it is important to prioritize
and specify keywords so that they generate more conversions. An example might
lengthen a keyword to make it more specific. It is very common to have the word
"telephone" as a keyword.
On the other hand, if the length of a keyword is
long, it can be more specific and send customers to the site of your choice.
For example, you can put: "Phone with Super AMOLED screen". This is
known as a long-tail keyword.
4. The effectiveness of the
Google Keyword Planner is a very useful tool that
lets you view and analyze the behavior of a keyword in recent customer
searches. So you can know how they have been used. It also works to find out
how effective it is in generating traffic to a website
These tools are very important for testing the
effectiveness of keywords. Measure the keyword's attraction to buyers. A
keyword analysis is a fundamental step in any marketing strategy that seeks to
achieve the best results.
5. Include keywords in titles,
subtitles, and descriptions
It is advisable to include keywords in titles,
subtitles, and descriptions as keywords are mostly converted to these
positional elements. Depending on the type of keyword, duplicates must work so
that they are included in different texts.
This is one way to get a more successful index of
blog entries in search engines and increase your chances of appearing first in
6. Content-based specifically on
It's easy to have keywords that convert the most
if the content provided by users is 100% related to the selected keywords. It
is common to see keywords that have nothing to do with the content and this
affects your final position. This is why it is important for keywords to be
aligned with the most converted content.
7. Take care of the density and
length of the keywords
Keyword density is a key issue for SEO
strategies. First, it is a percentage that indicates the level of presence of a
keyword. In other words, the number of times a keyword appears in the content.
It is important to appear several times to get the best use of the keyword.
Synonyms play an important role in not meeting
people with the same word across a wide range of content. Thus, the content is
fresh, legible, and easy to understand. And that Google penalizes content that
has too many keywords
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