Online channels are a universe of corporate
potential. But the decision to bet on digital marketing and stay on social media needs to be very strategic.
For this, there is the management of social
networks. This is a way to plan your activities according to the purpose of
your company. It can help you so much so that you can get better results.
If you still don't know what it is, stay
tuned, because in this lesson we'll explain in detail how to manage your business's
social networks. To start this conversation, let's take a closer look at this
What is social media management?
Managing Social Media Fully manages your
social business activities.
The process includes advanced plans and strategies that incorporate brand values and
aspects that customers want to convey. The possibility of communicating every step of
the way online, thus, being in networks is also a way to nurture the
relationship between brand and customer.
In addition to planning, social media
management involves preparing an editorial calendar, monitoring metrics, and
analyzing results to understand the skills of the strategies and what can be
All of this can be done by a social media
manager with an internal team or even by a contracted specialist company – such
How to create strategies on social
Knowing what social media management is, now
is the time to understand how to create
a good media strategy.
The first step is to establish your goal. Social
networks can serve as a lead-generating portfolio or as a channel to educate
the public to further develop brand branding and further strengthen the
relationship between your business and customers.
It will be easier for you to set your goals
and choose your brand's existing social networks to get to know your audience
and their personalities.
Which social network should my
business be on?
To understand which social network your
business should run on, just think of one question: Where is your audience?
Possibilities are many: Instagram, Facebook, LinkedIn, Pinterest, TikTok, etc.
Analyze which one best fits your business
audience profile. For example, LinkedIn has a more serious and professional
format that can be effective for B2B sales, where it seeks market services to
other companies and/or entrepreneurs.
TikTok has a younger audience. If this fits
your brand, it can also be an excellent option.
What to post on social media?
Another thing to think about a social media strategy is the possibility of different
formats of publication.
In this case, the personalities of your brand
will determine which type of publication and format is most interesting, such
If your goal is to educate people, tips,
lessons, and caravans can be helpful. If your profile serves as a portfolio on
networks, images and videos should be a great option to grab attention and
delight the public.
Polls can be great for interacting
interestingly and positively with people, as far as you are concerned. Other
formats, such as exploring storytelling techniques, can help with branding.
What is the standard frequency of
Maintaining a certain frequency of
publications is very important in your social media strategy. After all, while
on the networks, your brand begins to be committed to the people who follow
Networks have different approaches to optimal
frequency-related networks. It is possible to create a strategy for daily expressions or with a minimum
frequency, for example, at least 3 times a week.
In short, the essential thing is to always
maintain the quality of the publication without putting too much pressure on
the publication. Concentrate on being present, interacting with the audience,
and most importantly, adding value and creating content that is consistent with
One of the possibilities for organizing
publications and maintaining routines is to create an editorial calendar.
How to create an editorial calendar?
To develop an editorial calendar, first set
the frequency of publications and set up a content production schedule.
List other important details, dates,
responsibilities, content format List This can be done, for example, through a
spreadsheet that organizes and supports the entire production.
What is the best time to post on
Concern about the appropriate time to ask a
common question when managing your business social network.
There is no official answer. Again it will
depend a lot on your audience. So, to find it, check out the best thing!
On some networks like Instagram, you can
analyze what your visitors do online when they get "insights" on
their profile and then "see all" next to "your viewers"
online. In this tab, you will find the most active periods for each day of the
week and you will actually be able to create
some insights for your strategy.
In other cases, you can consider the lifetime
of the post on each social network. On Instagram, a feed post lasts about 21
hours. This means it appears to followers within a 21-hour period.
On Facebook, duration, on average five hours.
In other words, if you make a post at 6 am, it may not be visible to anyone
else at 11 am. Then consider how to better understand your audience's activity
as you browse the web.
for automatic publishing
One of the possibilities for your strategy for
social networks is to use a few tools so that you can schedule publications so
that they are automatically created on a set date - which can greatly optimize
If you choose only Facebook and Instagram,
Facebook itself provides Creator Studio which lets you schedule publications
for both social networks.
How to analyze the results?
In this universe of social media management of
your business, know that icing on the cake is analyzing the results.
If you don’t know what you’ve done and what
needs to be improved, there’s no need to put so much effort into implementing
and creating it. So, pay attention to the metrics that social networks offer.
Tools like Instagram bring great accessible
data, including engagement metrics, publications, content interactions, among
With all of this, it’s possible to understand
what kind of content is more successful and if it really brings results.
So, try to understand what each metric means
and consider other data and indicators such as return on investment.
Choose your Social Media agency
Network management is a long-term project, so
it is important to make the right choice for your partner. Here are our tips
for choosing a social media agency:
First, define your needs and
Choose all organizations according
to their experience, success, and portfolio, client portfolio, client reviews
Contact the selected agencies and
see that they tick the boxes, especially as promised
Set a budget and compare it to
finding a supplier that matches what you're looking for
Your digital image depends on it. So make the
How about you start now? FameNet, is a social
media influencer agency, inviting you to test its efficiency with
personalized and flexible services. Also, If you are looking for strategic
social media management with guaranteed results to save time and money quickly.
Our dedicated team has the necessary tools to
help you continue your campaigns successfully. It's time to take a look at the
image you want to share on the networks.
Our expert team is always ready to serve your
brand and create a successful and
personalized strategy. Talk to someone on our team right now!