Instagram has become one of the largest and
top social networks in the world. Every company wants to know how to use it for
business and sell more. Instagram ranks second after Facebook with more than 2 billion
users. But this social network certainly creates many more interactions with
brands, which shows us just how strategic it can be in digital marketing.
It is noteworthy that each social network has
a way of communicating and identifying with its audience. One mistake is to
share the same content on social networks at the same time. It's easy, but it
doesn't improve your results. Instagram is a complete platform for your company
to do business.
In the case of Instagram, its main purpose is
to engage followers through videos and photos. And those who use Instagram know
that news is always coming!
So follow this content and learn the best tips
to create a business profile and sell more!
Why use Instagram for Business?
App users access the platform to be inspired,
discover new things, communicate and of course look for brands and companies
According to the platform itself, they have
over 1 billion accounts worldwide that use the app every month.
90% of people on Instagram follow
companies and brands
84% of people mentioned finding
new products on Instagram
2 out of 3 people in the company
profile are not yet following the company.
How to create a company profile
If you set up a business Instagram account,
you can give people more information about your product, service, or company.
Follow the steps below:
Download and launch the app
Download the Instagram app for iOS from the
App Store. For Android, you can download
from the Google Play Store, or for Windows Phone from the Windows Phone Store.
After installing the app on the mobile, tap the icon to open it.
Tell Who You Are
Sign Up, enter your email address, and tap Next,
or tap Sign In with Facebook to
sign up with your Facebook account.
Set up a free business account
app, find the Settings, scroll down to switch to a work account, and select the
Company. Once you have your own account, you can add relevant business
information such as email, address, or phone number.
Publish and Follow Users
Post content that your potential followers
want to see using relevant hashtags and follow similar accounts.
Get a custom plan
See step-by-step instructions on how to set up
your business account and grow your community's followers.
Now it's time to explore your business account
When you have a business account on Instagram,
you can add information so that your audience can communicate with you, get
relevant information from your publications, stories, and followers. Promote
your products and services and reach more people who are your target audience
See what you can do with a business account:
Real-time metrics for performing
everything you do on the platform throughout the day.
Detailed information about your
followers and how they interact with publications and stories.
You can easily access your
organization such as email, location, and telephone so that your followers can
Creates creative communication
through messages, comments, and interactive stickers.
Also, promote publications and
discover more people within the platform.
What kind of content should be posted
on your business profile on Instagram?
For Instagram, you have to tell stories by
exploring different types of content. We've set out some best practice
Remember we focused the platform on photos and
So choose publications carefully. They need to
be noticed with color and movement.
Your text needs inspiration! Tell stories ...
Tell your story and let people act on your profile. Texts should be concise and
include a CTA (Call to Action) or Action Call.
How to get started on Instagram and
Not sure what to post? Follow other accounts
in your department in the most diverse places in the world. This is also true
of companies that sell your complementary products or services.
Your company’s hashtags need to be relevant,
follow your brand’s main page or company’s hashtags, or be most relevant to
your niche. Start broadly and limit later.
It's a great idea to save the posts you like.
Start looking for patterns and rumors and create your own way to represent the
post "to the wind"
Imagine that Instagram's business profile
extends to your company's window or storefront. In your posts, visitors need to
discover what you have to offer and connect with your brand.
It is important for companies to identify
their brands, publish them frequently, and maintain consistent patterns in
photos and videos.
Your brand identity may come from the same
color palette or filter your photos or videos. Similar photos that show the
unique side of your business also create a pattern. Another important factor is
the tone of your brand, which can be: fun, casual, informative, or formal. And
of course, often published! The more you publish on Instagram, the more
interactions and viewers you will be able to attract.
How to start posting on a business profile?
Set goals. Why is goal setting important?
When we set goals, they help us focus on what
we want to achieve, and we focus on their marketing efforts.
The SMART methodology is effective for
What is a SMART goal?
S: Specific (specific)
M: Measurable (measurable)
A: Achievable (achievable)
The clearer and more specific the better. You
have to write it or say it in a way that anyone can understand. For example:
Sell 50 products, get 100 new customers, or create 40 qualified entries.
Think about all the metrics you will use to
measure whether you have reached your goal. These metrics must be quantitative
(e.g. sales, revenue, or a large number of visitors to a website) and are
measured in objective terms (e.g. quantity, quality, or cost). These will be
displayed in numbers, percentages, or on a binary scale (yes or no) in the
You need to be realistic. Goals need to be
within possible, achievable, and available resources.
Goals must be integrated with core business
(with a fixed term)
Start and end dates. This way you can analyze
the important points and how you reached the deadline.
Here's a Meta SMART plan for you.
Three ways to share successful content on
Each type of organization and target audience
behaves differently. It would be wrong for us or to say that this or that
format works best. So, check it out! Instagram allows you to share content in
multiple formats. Post it to the feed, create a story, an IG, reels, or even a
In the Feed
The feed is your company's showcase, an art
gallery! It will be on your Instagram homepage for business. Use the feed to
represent your brand.
Your publications here must allow visitors to
discover your products or services, they must understand that what you do is
unique and attracts people to your website or online stores.
Here your brand needs to be more humane. The
stories give an immersive, full-screen experience that can be viewed 24 hours a
day. Share your authenticity, because as the stories are full screen, in this
aspect you have eliminated confusion and increased engagement.
Ideal for keeping your business afloat for instant
moments, updates, promotions, behind-the-scenes, and interaction sharing.
Instagram likes live profiles.
Live videos like stories are shown on full
screen and viewed 24 hours a day. Live streaming You can use Instagram Live and
thus prove online events, Q&A sessions, demonstrations ... in short,
So, did you like our tips? Now is the time to
Once you get started, tag us to share your
profile or story!