We believe you've seen some outreach from digital
influencers at least once.
They are everywhere on digital networks like Youtube,
Instagram, Facebook, Telegram, and even the recent TikTok.
By bringing relevant content from ambitious companies to the
most integrated, they manage to gain published business results.
Therefore, short-term influential organizations have become
essential for organizations that have higher touches that they cannot do on
As such, they are great strategies to increase sales and
gain brand recognition.
So, if you want to understand how you can use
micro-infrastructure to increase your brand access and get more customers, read
But what are micro-influencers?
It is not new that advertising uses strategies to influence
actions and thoughts to achieve the central objective.
We use these methods all the time, on social media,
websites, and other media platforms on the Internet.
This may seem a bit obvious, but if people don’t influence
your brand, what would be the best way for them to use it?
Thus, ads such as "Buy lipstick used by chocolate brand
Bottom in the late 90's" adapt to the relevance of that product over time.
Thus, digital influencers, known as web celebrities, saw
high-end brands as an opportunity to reach their higher audiences and increase
their sales to engage them.
If you think you will need to hire Social media influencers
to leverage your business, make no mistake. You can join with the best
influencer marketing platforms like Famenet.
To achieve these results your company does not necessarily
need a strategy using large digital influencers.
In fact, studies by Markley show that micro-influencers,
those that have a range of 1,000 to 10,000 followers, are quite effective.
Because it depends on the size of your business and the need
Understanding this concept is very important, following an
unreasonable amount does not mean high engagement with your brand.
Thus, micro-influencers become closer to the public, gaining
more protection when buying.
What is the difference between an
influencer and a micro-influencer?
As influencers emerge as true Internet stars, micro-influencers
work in a more supportive way, reaching a smaller audience. Despite this, they
have achieved enough goals in their profile.
Always associated with big brands, the most well-known
influencers are easily found in TV and magazine ads. In contrast to all these
glamorization, micro-influences speak in more specific niches. And it usually
represents brands that work in more targeted areas.
So what are the benefits of using
micro-influencers in your strategy?
With the confidence that they feel in their daily lives,
these professionals have a close relationship with people.
They usually share all the activities of the day and share
their true opinions about tips, advice, and even the brand.
Soon, the public will see more value delivery and they will
continue to follow the next steps of professionals.
A well-thought-out strategy, using the most appropriate
micro-influencers for your company profile, has great potential for your
digital marketing activities. For this reason, they have sought increasingly
repetitive choices between brands to effectively deliver results.
In this way, micro-influencers become a great choice for
your business due to:
As controversial as it may seem, small accounts (25,000
followers) are effectively busy.
These molecule-influencers have more control over their
audience because they have more precise followers of a particular search, more
likely to be influenced by what they search for.
Since they don’t have a lot of followers, these
micro-influencers are very expensive.
Thus, large investments will not be required to achieve the
first investments, especially when the steps of these professionals are
strategically designed to better reach the public.
These professionals promote brands within their specific
niche, which makes content followers more relevant.
Like for example:
Imagine that a Smartphone consumer follows a major
influencer who works with the dissemination of entrepreneurial brands, and also
follows a micro-influencer in your city, who brings weekly news and tips on the
best Smartphones in the region.
In your opinion, which professional would be more effective
in influencing the customer?
Of course, the micro-influencer in this region will gain
more power over the customer, as it presents intimacy, niche, and necessary
So how do you use the right
micro-influencer for your brand?
Now that you are convinced that you need the work of a
micro-influencer, it is not enough to close the partnership without analyzing
your business needs and without having defined goals.
Thus, we have prepared some tips on how to combine
micro-influencers with your company:
1. Define the goal
you want to achieve with it
You don't have to influence the customer to purchase your
Most of the time, it’s the brand’s recognition that
ambitious companies need to gain an audience at the beginning.
You need to decide what you want to achieve in this
partnership and what steps digital professionals will take.
To facilitate this planning process, you can use the
What does my business want to publish?
Why is it relevant to my audience?
What are the main steps a micro-influencer should take?
What are the expected results?
2. Research the image
Do research with professionals before closing a partnership
and analyze whether the content they create matches your business image.
This is an important step in the strategy because when a
micro-influencer starts promoting its brand, people will remember its companies
by its professional professionals.
To give a better example, imagine that a vegetarian food
company hires an influential person who usually takes meat and its derivatives
in their daily life.
Of course, the brand will disappoint the company’s audience.
This poor professional choice can have dangerous consequences for your image.
Another important thing is how your audience interacts with
digital professionals, understanding what it means to maintain a partnership,
as well as creating content for subsequent actions.
3. Committed to him
Ultimately the commitment of both parties is needed.
The micro-influencer must be seen as any other professional,
in terms of healthy relationships need to discuss terms and payments, where the
organization and professional goals are integrated and committed to benefit the
Also, it is important that you use consistent and thoughtful
actions about how you will reach the public.
To do this, sponsor publications and use subject-specific
hashtags to extend access to this content.
To facilitate the search for digital professionals, you can
filter the influencers according to specific platforms and regions of interest.
For example, how air flowers and celebrities ally in this
process of choosing micro-influencers.
Being an influencer is to unite
creativity and dedication
Knowing how to combine your creativity with the tools you
set allows you to quickly create your content, get a better workflow, and be
able to dedicate yourself to building a better career as a digital influencer.
Remember: If your content is unique and original, the path
to identifying the audience with your personality will be normal.
For that, it’s important to know how to inspire and project
what motivates you on your platforms. This is the work of a digital influencer:
creating trends and bringing information!
Now that you understand the importance of micro-influencers
and how they can benefit your results, start
drawing your new strategy.
The tendency to use these professionals as advocates and
promoters of your brand is increasingly gaining ground and bringing more
alarming results when compared to the theological approach.