How To Use Micro-influencers In Your Online Strategy

By James Robert- Mar 09, 2022 15842

We believe you've seen some outreach from digital influencers at least once. 

They are everywhere on digital networks like Youtube, Instagram, Facebook, Telegram, and even the recent TikTok. 

By bringing relevant content from ambitious companies to the most integrated, they manage to gain published business results. 

Therefore, short-term influential organizations have become essential for organizations that have higher touches that they cannot do on their own. 

As such, they are great strategies to increase sales and gain brand recognition. 

So, if you want to understand how you can use micro-infrastructure to increase your brand access and get more customers, read on.


But what are micro-influencers? 

It is not new that advertising uses strategies to influence actions and thoughts to achieve the central objective. 

We use these methods all the time, on social media, websites, and other media platforms on the Internet. 

This may seem a bit obvious, but if people don’t influence your brand, what would be the best way for them to use it? 

Thus, ads such as "Buy lipstick used by chocolate brand Bottom in the late 90's" adapt to the relevance of that product over time. 

Thus, digital influencers, known as web celebrities, saw high-end brands as an opportunity to reach their higher audiences and increase their sales to engage them. 

If you think you will need to hire Social media influencers to leverage your business, make no mistake. You can join with the best influencer marketing platforms like Famenet. 

To achieve these results your company does not necessarily need a strategy using large digital influencers. 

In fact, studies by Markley show that micro-influencers, those that have a range of 1,000 to 10,000 followers, are quite effective. 

Because it depends on the size of your business and the need for engagement. 

Understanding this concept is very important, following an unreasonable amount does not mean high engagement with your brand. 

Thus, micro-influencers become closer to the public, gaining more protection when buying.


What is the difference between an influencer and a micro-influencer? 

As influencers emerge as true Internet stars, micro-influencers work in a more supportive way, reaching a smaller audience. Despite this, they have achieved enough goals in their profile. 

Always associated with big brands, the most well-known influencers are easily found in TV and magazine ads. In contrast to all these glamorization, micro-influences speak in more specific niches. And it usually represents brands that work in more targeted areas.


So what are the benefits of using micro-influencers in your strategy? 

With the confidence that they feel in their daily lives, these professionals have a close relationship with people. 

They usually share all the activities of the day and share their true opinions about tips, advice, and even the brand.


Soon, the public will see more value delivery and they will continue to follow the next steps of professionals. 

A well-thought-out strategy, using the most appropriate micro-influencers for your company profile, has great potential for your digital marketing activities. For this reason, they have sought increasingly repetitive choices between brands to effectively deliver results. 

In this way, micro-influencers become a great choice for your business due to:


Greater engagement 

As controversial as it may seem, small accounts (25,000 followers) are effectively busy. 

These molecule-influencers have more control over their audience because they have more precise followers of a particular search, more likely to be influenced by what they search for.


Less investment 

Since they don’t have a lot of followers, these micro-influencers are very expensive. 

Thus, large investments will not be required to achieve the first investments, especially when the steps of these professionals are strategically designed to better reach the public.


Greater relevance 

These professionals promote brands within their specific niche, which makes content followers more relevant. 

Like for example: 

Imagine that a Smartphone consumer follows a major influencer who works with the dissemination of entrepreneurial brands, and also follows a micro-influencer in your city, who brings weekly news and tips on the best Smartphones in the region. 

In your opinion, which professional would be more effective in influencing the customer? 

Of course, the micro-influencer in this region will gain more power over the customer, as it presents intimacy, niche, and necessary engagement.


So how do you use the right micro-influencer for your brand? 

Now that you are convinced that you need the work of a micro-influencer, it is not enough to close the partnership without analyzing your business needs and without having defined goals.

Thus, we have prepared some tips on how to combine micro-influencers with your company: 

1. Define the goal you want to achieve with it 

You don't have to influence the customer to purchase your product. 

Most of the time, it’s the brand’s recognition that ambitious companies need to gain an audience at the beginning. 

You need to decide what you want to achieve in this partnership and what steps digital professionals will take.


To facilitate this planning process, you can use the following questions: 

      What does my business want to publish?

      Why is it relevant to my audience?

      What are the main steps a micro-influencer should take?

      What are the expected results?


2. Research the image of micro-influencers 

Do research with professionals before closing a partnership and analyze whether the content they create matches your business image. 

This is an important step in the strategy because when a micro-influencer starts promoting its brand, people will remember its companies by its professional professionals. 

To give a better example, imagine that a vegetarian food company hires an influential person who usually takes meat and its derivatives in their daily life. 

Of course, the brand will disappoint the company’s audience. This poor professional choice can have dangerous consequences for your image. 

Another important thing is how your audience interacts with digital professionals, understanding what it means to maintain a partnership, as well as creating content for subsequent actions.


3. Committed to him 

Ultimately the commitment of both parties is needed. 

The micro-influencer must be seen as any other professional, in terms of healthy relationships need to discuss terms and payments, where the organization and professional goals are integrated and committed to benefit the outcome. 

Also, it is important that you use consistent and thoughtful actions about how you will reach the public. 

To do this, sponsor publications and use subject-specific hashtags to extend access to this content. 

To facilitate the search for digital professionals, you can filter the influencers according to specific platforms and regions of interest. 

For example, how air flowers and celebrities ally in this process of choosing micro-influencers.


Being an influencer is to unite creativity and dedication 

Knowing how to combine your creativity with the tools you set allows you to quickly create your content, get a better workflow, and be able to dedicate yourself to building a better career as a digital influencer. 

Remember: If your content is unique and original, the path to identifying the audience with your personality will be normal. 

For that, it’s important to know how to inspire and project what motivates you on your platforms. This is the work of a digital influencer: creating trends and bringing information!



Now that you understand the importance of micro-influencers and how they can benefit your results, start drawing your new strategy. 

The tendency to use these professionals as advocates and promoters of your brand is increasingly gaining ground and bringing more alarming results when compared to the theological approach.