There are good examples of inbound marketing for
those who want to run a campaign with a high probability of results.
So, whatever your reason for coming to this
article, you will find lots of useful examples here. Also, these tips apply to
B2B or B2C companies, the most diverse sizes and sectors.
And since the big focus here is on the example of
inbound marketing that has been successfully applied to drive a cell. This
makes them easy to use as inspiration for your own strategies.
Find high-performance content, revenue
generation, and web design tips. All capture lead and sales drive to achieve
index growth.
Ready to get inspired? So let’s dig deeper into
the examples of introverted marketing to sell more!
An example
of introverted marketing that cannot be missed:
Corporate blogs are always a great bait that can
attract the best searches your company has to offer. Thus, they help drive
traffic, leads, and sales.
Articles are examples of introverted marketing
that helps with your search engine optimization strategy.
Also, they can be shared on social media. It
helps your company establish thought leadership in your market.
A useful tip for running content marketing -
which applies to both blogs and social networks - is to answer key customer
questions.
●
Price: The price of the product depends on
various factors. So this is also an opportunity to explain. This way your
customers will know what goes into the budget from your sales team;
●
Problem: If you are available to solve the
pain that your customers may feel, you stop selling products/services to sell
the solution. In addition, consumers today are looking for greater clarity in
relationships;
●
Comparison: Showing both sides of the coin
makes your business look credible. It further shows that you have experience
and confidence in your solution;
●
Rating: Articles like these not only build
trust with your leads but also help your business rank higher in searches by
your competitors.
If you want to improve your search engine
rankings, Click and talk to one of our experts.
Talk to a top digital expert
Infographics
get your leadership attention
Your lead doesn't always have the time (or
desire) to swallow content that takes longer to access.
Sometimes your lead wants to quickly see the data
presented in an aesthetically pleasing format. This is why an infographic is
one of the best examples of introverted marketing.
Also, relevant information - especially for your
industry - can get enough buzz in your content market.
Thus, with each new sharing, your brand expands
the horizons of your already established digital presence. So if you can talk
to people about your brand, you increase your chances of further conversion.
The white
paper can be part of your strategy
It is an in-depth and well-researched part of the
educational content. Here it is strategic to adopt a slightly more formal tone
than to use in a blog post.
So make it a general rule that your leads will
download this content because they expect higher perseverance, depth,
originality, and value.
One of the great advantages of white paper over
other examples of introverted marketing is that it provides value to qualified
people for your product or service. Also, you can get contact information in
exchange.
That way, you can use email marketing through
conversions to get more accurate leads.
Among the examples of introverted marketing, ebooks
have a prominent role
The benefits of an ebook are similar to
whitepapers, another opportunity to position your brand as an authority in your
industry.
It is usually free material, contact information
is exchanged. Thus, it contributes to your lead scoring and more efficient
nutrition processes.
Case
studies are made by the authorities
Put yourself in your leadership shoes: When he
comes to a case study he is browsing your company blog.
This content tells the story of a company - with
a similar profile - that bought the solution a while ago. From there, it has
made positive returns.
So this solution has made a huge difference for
the featured customer. Naturally, the leadership will ask itself, "Does
this mean it can work for me too?"
One of the strengths of this case study is the
inward marketing examples covered here.
Because this lead shows that your product or
service has worked wonders for companies (or people) like them. That’s a nice
argument in the sales cycle, isn’t it?
Webinars:
Building a Quality Collection
For some time, many corporate routines have only
just begun to happen online. While this makes it much more agile and fast, it
can also create distance between your relationship with your customers and
leads.
Webinars can be the solution. Because the
presence of a real person - even if only through voice - creates the feeling
that your brand is communicating directly with your leadership.
Because the format works as an internet seminar.
It is discourse-style content, presented to an exclusive web audience.
With this format, you have the opportunity to
provide valuable information led by one member (or multiple members) of your
team. All in a highly engaging and personalized way.
Like other examples of introverted marketing, it
also offers the opportunity to capture information from your leads. Thus you
have a particularly effective lead generation strategy. Not to mention that it
creates a collection of quality content for your digital strategy.
Podcasts
are just one example of introverted marketing
Like webinars, podcasts have the potential to add
some personality to your brand. That way, when your leadership makes their
final decision, they will remember you as a valuable, relevant asset.
Creating a podcast is not as difficult as it may
seem. If you have a laptop and some microphones, you're done. Attention: Choose
topics of interest in your ideal customer profile.
Video is
widely used in introverted marketing
Currently, many companies are betting on a high
volume of video content. In fact, it is a format that is breaking the record of
use here in Brazil, it is one of the examples of effective inbound marketing.
Also, you already know why people want to see it
when they browse Facebook and Instagram: Video makes your brand come alive. And
more: this is a great opportunity to reuse materials produced in other formats.
So you may not have time to visit your webinar
under your leadership. But as he scrolls through the LinkedIn timeline he can
probably pause for a few minutes and get his insights.
Conclusion:
How will your internal strategy move forward?
Now you know some of the most effective examples
to make your strategy successful.
Of course, not all of these strategies are right
for your business. In fact, after reading this you will even see that only one
or two of these examples fit your plan.
This is already a big step, after all, you don’t
have to do everything all the time. Like every digital marketing plan, it is an
evaluation process and testing and evaluation to determine which is best for
your business. Adjustment as well.
Once you find the best job for your business, the
results will follow. But if you want to speed it up, come to us. We specialize
in applying digital marketing for business success like yours.