Indirect marketing is an option for those who
want to gain authority by saturating or bombarding customers with traditional
This is a less aggressive way of advertising,
this kind of marketing is very effective and can create a positive effect for
your visitors. Because he escapes from these click actions and does not let the
customer feel pressure while buying any product. Through indirect marketing,
you can build authority, relationships, and brand recognition.
If you want to know more about indirect
marketing and how to apply it in business marketing strategies, we will tell
you what you need to know in this article.
Indirect marketing can be defined as the promotion of a product, service, or
brand outside the context of advertising. In other words, the promotion has no
commercial purpose and your product is placed in a secondary position without
any major importance.
So, indirect marketing works so that your
product or your brand is recognized by your target audience. So that when the
customer sees your brand or product again, they will remember that they have
already contacted it.
Therefore, they are placed in a strategic
position or in a context that is easy for the viewer to see. So that your
service or brand can get better acceptance from these visitors. Thus, we can
say that the focus of indirect marketing is to gain people's trust.
and Indirect Marketing, which is better?
The answer is: it depends.
Each case is different and as we have seen
before, the goal of indirect marketing is not to convert, but the customer must
remember that they have already seen your brand. Thus, indirect marketing can
be considered as an alternative, but it does not replace direct marketing.
Even indirect marketing is able to arouse the
curiosity of the customer so you can use both strategies to create a greater
desire to buy the customer.
But the great advantage of indirect marketing
through direct marketing is the fact that consumers are not forced to drop
bombs or know the product, as is the case with conventional advertising. Direct
marketing is more aggressive and uses more aggressive strategies such as ad
usage, phone calls, call to action, etc ...
We know that often using ads can have a bounce
rate by the target audience, especially in online environments where it is
almost impossible to avoid seeing any ads. Ads may appear and even disrupt
consumer activity, creating a certain level of discomfort about the product
actually being displayed. Thus, indirect marketing does not make the customer
feel uncomfortable, because most of the time he is placed in a context that is
suitable for his promotion.
is indirect marketing given?
Indirect marketing is part of our daily lives,
and you probably don't realize you're affected by it.
There are several channels that carry this
type of media, so we now know the main and most common:
series, and soap operas
This is probably the most common context where
indirect marketing is served, as it ranges from Hollywood film production to
In the UK, soap operas and programs are widely
used to manage indirect marketing.
See details with some scenes where the
restaurant has a character, for example, you see people drinking certain brands
It’s a way to make your product relevant, but
contextualization doesn’t always feel so good that you don’t realize that the
scene is promoting something. But most of the time everything is well thought
out so that the consumer can make some connection with the brand also to the
attachment of the artist of their choice.
TV ads can also be considered as indirect
marketing unless the infected image is cleared as an ad.
Tesco Group, a very famous supermarket chain
in London, is well known for its attractive advertisements that touch the
hearts of the public to tell stories.
In these ads, the brand does not sell any
specific products, only sends messages that usually appear on memorable dates.
Often, just displaying the logo can have a
positive effect on indirect marketing.
If you've been in football, you've already
noticed the logos of sponsorship vehicle manufacturers and key team sponsors of
soft drink brands.
The names usually appear on the front or back
of the shirt but it is also common for us to identify them on the sleeves of
the shirt. So, we ask you which brand sponsors your favorite team? It is a good
example of indirect marketing.
In the days of football matches, for stamping
players ’shirts, it is very common to find stands that sponsors give as gifts
and more that reveal their brand.
In stadiums, we also get the right to name, a
great place to promote brand names.
Backdrops also stand in favor of the
possibility of conducting indirect marketing at large events.
These are used as backgrounds for events,
interviews, press conferences, and presentations.
In the case of indirect marketing, your goal
is to take pictures of an athlete or artist and take advantage of indirect
exposure during the interview.
It is quite common in sports, but it is also
used in international awards, promotional events, and more.
get indirect marketing in the virtual context?
The Internet and the virtual world cannot be
excluded from the promotion of indirect marketing, and there are several
contexts for the application of indirect marketing.
explore each of these contexts now. Check out:
Content marketing lets you apply indirect
marketing through posts, blogs, podcasts, videos, and other media or platforms.
The main purpose of content marketing is to
show authority when you deliver valuable content to your audience. Great way to
put a product into context without explicit advertising. That's how digital
influencers and YouTubers manage to captivate their audience.
Those who work with authorized marketing also
have ways to promote their products in content marketing. So, learn about a
course that will make all the difference for those of you who want to use
content marketing to promote your products.
Marketing Course is a complete course for skill development that allows you
to present interesting content and engage your audience.
This can serve as an extension for content
marketing, such as SEO or search engine optimization, to build a website
ranking among the top positions in the Google search engines.
Also, it is possible to use SEO strategies to optimize
your content so that they meet the interest of your visitors.
For example, if you want to promote your
product on a blog, you only need to register on authorized platforms. So that
people can create content to promote your product and use SEO strategies to
appear among the top places on Google.
Content creators aren't just blogging, they're
social media as well.
Digital Influencers can promote a product
through videos, photos, and posts on social media. By telling stories they put
their product in a context so that the audience gains confidence. With the
popularity of social networks like YouTube and Instagram, which allow their
users to create videos.
Some channels or digital influencers take
advantage of the high number of followers to add sponsored products to their
Most of the similarities, like exhibition
movies, soap operas, and series, the only difference is that there are some
influential people in the online environment and on the internet.
After all, who has never seen the presence of
a specific brand by a digital influencer?
Or by some familiar and famous channel?
Start noticing the brands that these people
In digital games, it is very common to see
indirect marketing activities. It can be in sports games or adventure games.
In racing games, it is very common for
billboards to display logos of famous brands. And as they can be served in a
context like soap operas, games can also have video scenes.
There are many opportunities for indirect
marketing in the game universe.