An influencer, as defined in the dictionary, is a person who influences or changes the behavior of others. Influencer marketing is not a new phenomenon. Influencer marketing works because people affect people and they find word of mouth to be the most trusted source of recommendations.

 

Today more than ever, consumers choose to listen to each other across brands. This is why influencers are so powerful. They are loyal individuals with loyal followers across digital platforms.

 

What is influencer marketing?

It is a type of marketing that mainly relies on "influencers" or "important people with high profile accounts on social media". They use it to deliver the company's message to a wider and larger audience of followers influenced by their personality. Not just the social, but the personality of the dominant and those subject to his decisions.

 

The role of influencers in social media marketing

Influencer marketing is much better than using traditional marketing tools that are now well-known. To reach a group and a large audience, in this strategy, the influencer will create unique and interesting content. In some content, they talk about the product or service and their personal experience after using the brand and leave reviews on online platforms.

 

Types of influencers

●     Specialized influencers are influencers with less than 15k followers. They are influencers who are not well-known because they interact with small audiences who share their same interests. !

●     Rising stars are the type of influencers who have 50 to 500 thousand followers. They are on the way to stardom and fame.

●     Famous stars are the type of influencers who have huge followings ranging from 500,000 followers to millions of followers.

 

The importance of influencer marketing

 

Influencer marketing combines two important marketing tools. They are marketing using popular social media sites and content marketing, and sometimes word-of-mouth marketing.

 

Technological developments provide continuous support for the activities of the most important influencers. Using live broadcasts or using stories or images. Also, the use of video content plays a fundamental and important role in increasing audience interaction with the product or service. It increases the sales rate, as the advertisement videos mainly help to strengthen the customer's trust in the brand, and it helps in attracting new customers. The value of influencer marketing services is expected to increase soon or in the future. And the growth and prosperity of this marketing strategy will open a big door for collaboration between companies and influencers.

 

How do you choose the right influencer for your business?

Objectives of your campaign

Determining the objectives of the advertising campaign is a major key to selecting the best and most suitable influencers. Among the most famous goals of an influencer marketing campaign are four goals:

●     Inviting target customers and consumers to try your product or service,

●     Raising awareness and recalling your company's brand,

●     Increasing followers on social media,

●     Increase sales and increase turnout.

 

Reputation

It is certain that the primary and first criterion is the positive reputation of the influencer. Also responding to the audience and increasing their interaction with it. In the virtual world or what we know is the real world, reputation is associated with credibility as well as transparency. So you must make sure that he has many real followers and not a fake account.

 

Is the influencer legal?

There are countries that consider any activity or general business practice. It is a business that produces tangible profits, goods, or services that have clear and legal implications. Obtained a license from the competent authority under the prevailing local laws and legal requirements on promotion and advertising within each country, saving itself from even legal troubles and lawsuits.

 

Budget

As we explained in Types of Influencers, each category has costs that vary according to the number and personality of influencers. And so if you have an open or big budget, you can rely on mega or macro investors. Working with multiple micro-influencers at the same time gives you a golden opportunity to reach a new and diverse audience.

 

The role of influencers in social media

The importance of choosing the right influencer

Choosing the right influencers, as well as providing the right content, will prevent your campaign from faltering and failing. This is similar to what happened two years ago with a famous company, Pepsi. The company hired famous American model Kendall Jenner, who sparked a lot of controversy and discussion on social networking sites. , so that it was subjected to a violent attack that ended with the withdrawal of the ad.

 

Influencer marketing methods

Influecner marketing methods witness a great diversity. Each targets the appropriate segment of customers, and we can identify them as follows:

 

Social media marketing

Marketing through social media is one of the most important sources of influencer marketing. Recent statistics indicate that about 1.5 billion people use Facebook every day. This is equivalent to a fifth of the world's population.

It has become the easiest way for entrepreneurs and company owners to reach their target group quickly and accurately. Users of this money, what they see on social media pages, often ask who invented influencer marketing.

 

Search Engine Marketing

Getting better acquainted with search engine marketing methods helps us understand how influencer marketing began. This approach relies on a good understanding of customer needs. And linking directly to what they're looking for in search engines. This makes it easier for the advertiser's site when customers search for terms related to the service it provides. But it is less used than social networking sites, as it requires more time and effort to pay off.

 

Content Marketing

Content marketing is one of the most effective methods of influencer marketing. This includes presenting services or products and creating videos, blogs, or texts on social media. It may not directly promote the product, but motivates and encourages customers to use that service. And provides an attractive and sleek way that draws customers' attention to your product.

 

Website Marketing

Website marketing is one of the most important factors that help us identify the rise of influencer marketing. Because, websites have taken a leap in digital marketing, and on the other hand, having a website for the company that presents the services and products it offers has become an urgent need for investment owners. It is well configured to be compatible with search engines and the company provides various channels of communication between its customers

 

Marketing via smartphone apps

Learning about marketing through mobile applications brings us closer to answering the question of how influencer marketing began. Because it is a marketing strategy that aims to reach the audience through mobile phones through various methods. This includes phone calls, text messages, or paid advertising.

 

Advertising Marketing

Advertising marketing is the fastest way of digital marketing in the world. But on the other hand, it is the most expensive because advertising agencies are used to create paid advertising campaigns. And its approach is determined by the way you interact with publications or links on your site. Whether it's through search engine Google, social media advertising, or paid advertising service providers, a good understanding of that point will definitely help you learn the basics of influencer marketing.

 

Affiliate Marketing

Affiliate marketing is an effective way that many advertisers adopt. Using affiliate marketers who have marketing skills, helps the product owner to earn great profits. And at the same time, they get a percentage of the profit, which is an important point that helps us know the beginning of influencer marketing.

 

Influencer Marketing

This process has become one of the most important and widely used digital marketing methods in recent times. Because product owners use celebrities to promote their products, especially if these celebrities provide the same services that advertisers want to promote, which is widely seen in restaurant advertisements.

 

Marketing through reviews

This represents a successful influencer marketing approach. It helps us a lot to know how influencer marketing started because it mainly depends on knowing the behavior of customers by reviewing the comments they write or questionnaires provided by the company.

 

Summary

There are a few things to keep in mind when starting an influencer marketing campaign. First, it's important to find a quality company to partner with. You want to choose a company that has a good reputation and provides quality products or services. It is also important to create valuable content that will attract attention and encourage people to visit your site