By now companies know this: you can’t leave out a
proper influencer marketing strategy to increase sales of their products and
build a strong community around their brand.
Improving your visibility through characters with
a certain following on social networks is a great strategy. So much so that to
date 80% of promotional plans are based on effective marketing.
the 2022 influencer marketing trends? How do you find influencers to hire?
One certainly effective way is to rely on
FameNet, a young, professional team with years of experience in the digital
marketing sector. FameNet connects professionals and influencers with the goal
of building profitable and lasting relationships, working with many companies,
including well-known brands. We know very well for companies and brands how
complex and time-consuming it is to be able to develop the right effective
marketing campaigns. And that’s exactly why the FameNet team created Organic
Performance Marketing. This is the first service that makes it easy and quick
to manage an effective marketing campaign. Also, influencers guarantee the
quality, authenticity, and scalability of the results.
For the success of an effective marketing
campaign, it is essential to follow a line of continuous communication with the
Creating an editorial calendar with the date of
publication, type of publication, a draft of the subject script, performance
forecast, and above all the definition of goal achievement is crucial.
Staying at this last point, remember that without
measurable goals you can never understand that a campaign should be considered
a success or a failure.
And now comes to the $1 million questions: How
can I predict its performance?
The answer is simple: by asking influencers for
reports on data from previous similar campaigns and, if they have never done
any, by asking them for a report of generic data (such as views, interaction rate
of their users, etc.).
Once the data is obtained, they need to be
studied in such a way that potential performance can be predicted (of course
this is an indicator forecast and not specific).
influencer marketing work?
Influencer Marketing Trends Before moving on to
2022, let’s see why this strategy is the most popular among companies. It is
primarily a form of propaganda that does not interfere with the conduct of
other activities. Content published by influencers is not a sponsored post that
intersects the feed but fits perfectly with the shares that users see on their
Thus, communication is more fluid. The user has
no idea that he is seeing an ad. Thus the content is more likely to be seen at
the end, if it is a video, or if it is confronted with a captioned image
instead, it is more likely to pause.
Two more benefits of influencer marketing are due
to the character's choice: the latter, in fact, has accumulated a loyal
community over time, and the belief is the basis of any kind of communication,
even in marketing. Thus, if an influential person talks about the benefits of a
particular product, their audience will believe them and probably try it. Also,
each influencer targets a specific class of users, making the target more
precise and immediate.
in influencer marketing 2022
Every year we can expect news from the world of
social media marketing. Companies must pay attention to new trends, not just to
allow their customers to find them, but to build a trusted community that talks
about the brand, making it known to other people.
They have different types of influencers
depending on the size of their community. There is no need to always focus on
great people with a consistent following. There are usually two reasons: the
cost of collaboration can be exorbitant for some companies, while visitors may
be too high for a particular product.
Micro-influencers with less than 25,000 users,
while nano-influencers have only a few thousand. But, according to research,
these characters manage to create more engagement. The reason is that some of
their followers are very close to the brand.
By focusing on nano and micro-influencers, brands
will be able to achieve profitable collaborations in the face of a specific
goal and more targeted communication for a lower budget.
Live stream shopping is an idea that was born in
2021 but is expected to grow rapidly this year. Influencers will use live
videos to promote their community products.
All major social networks, including live streaming,
have now developed a solution to enable live shopping, and the tool is expected
to be widely used in the coming months. To convert users further, influencers
need to come up with key ideas, so that the live presentations are flat and the
products are not annoying.
to the Metaverse
This trend is still being tested and we will
probably have to wait a few more years before it becomes a real trend among
companies. But, something is already moving. We are already thinking of
creating the same involvement of a virtual influencer, an avatar capable of
talking to the public, and a real person.
They will be able to break the boundaries of
reality, prove to be very versatile, and at the complete disposal of companies
that want to rely on effective marketing. But for now, we have to wait a little
Tik Tok and Clubhouse have collected an index
number of new members over the past year. The reason is obvious: with new
technology to support Internet connection, users can access more quality images
and faster loading content.
Images and text are losing their level of engagement,
while videos and podcasts are gathering more interested users. Both of these
formats are simpler and less demanding than the text of an article or post. In
particular, podcasts replace the pages of a book or newspaper article, thus
becoming the preferred way for those who do not have time to read.
Influencers, so no longer alone on Instagram.
There are some that focus only on audio. Companies and manufacturers need to
create new ways to promote their products without having to display them, as
has always been the case with radio.
causes and inclusiveness
Social activism has further increased since the
recent epidemic and in 2022, the influencers will be the messengers of social
problems. Organizations that deal with these types of issues, such as body
positivity, inclusion, donations, etc., will be able to rely on increasingly
committed influencers against all forms of discrimination.
Companies will thus be invited to communicate
their messages effectively, carefully choosing the influencers they want to
collaborate with. Furthermore, this trend allows companies to focus on
promoting values rather than just selling products or services. Marketing is
not what it used to be, where turnover growth was the most important factor.
We are in an age where people have learned to
look beyond material values rather than looking for linearity within their
thinking and brand.
So these are the influencer marketing trends of
2022 that brands need to consider to improve their presence on social networks
and get more customers through these tools. There are also companies that help
brands quickly and targeted identify influential people, such as FameNet, which
works with social media to search for well-known personalities and monitor the
content they create so that they are always of great quality.