During the pandemic, people started using more
entertaining social media platforms such as global phenomenon TikTok,
Instagram, and YouTube. Some have used it to create content for fun during the
lockdown, while others have used it.
Despite this, the average daily cost has
increased due to COVID. This means that people start to feel involved in the
lives of the content creators they interact with and link to the most.
But influencer marketing is neither new nor
entirely related to social media channels. It goes back a long time because
people have always had icons to follow what they have or what they want. That
glimmer of fame, glamor, and success that we want so badly that we'll do
ridiculous things if it means we'll be like our favorite celebrities.
it mean to be an influencer?
An influencer is a person in a social network who
has a great influence on a certain number of followers and users because of
their lifestyle, values , or beliefs. Influencers express opinions on various
topics and activities on their accounts.
We have to recognize the power they have gained
and they have become an excellent digital marketing strategy for brands. So it
is important to know a little more about the matter.
First, we need to understand that there are different
on the platform they are on:
They are dedicated to creating videos for the
YouTube platform. This content can be humor, entertainment, travel, vlogs,
food, or tutorials.
They are gamers who play video games in real-time
and broadcast on a streaming platform. Twitch is the most desired streaming
platform today. Others that are used are Facebook Live, YouTube Live, and
They create content for the Tiktok platform. This
application uploads videos of different durations; Where they usually dance,
create funny situations, and provide tips on a particular topic among other
Influencers are those who are most active on the
Instagram platform. Your activity is based on uploading photos, stories, and
short videos to this application.
They are people dedicated to managing a blog for
individuals or companies. Its job is to regularly publish informative content,
as well as drive traffic to the right audience or generate sales.
They are people who have a video channel where
they periodically upload content. As influencers, they specialize in one topic,
but they work with different types of content: tutorials, interviews,
testimonials, microblogging, etc.
on the number of followers.
They are those with a small community, 1,000 to
10,000 followers. Although its number of followers is small, its audience is
Micro-influencers can reach up to 100,000
followers. The reputation of most of these profiles was born on the social networks
themselves. They have a high level of engagement and a highly segmented
Macro influencers go from 100,000 to 1 million
followers They tend to be as popular as Micro for their profiles on various
social networks. They have a large audience and, moreover, are cultivated
thanks to their constant relationship with this audience, so they are loyal.
Among such influencers, we usually find
celebrities, previously known characters, or gamers, who reach large audiences,
and thus these audiences are very diverse.
5. Brand Advocate
They are users who don't necessarily have a large
number of followers but are very loyal to a particular brand. This makes them
good ambassadors for attracting new customers or people interested in specific
products or services. Your content is very organic.
6. Everyday influencer
Your audience is very close, for example, your
friends, colleagues, family, or neighbors it could be anyone from 1 to 5,000
followers. They are usually people who recommend products and services that
they use themselves, so their followers trust their publications.
If you pick the right influencers and run
campaigns with them, you can catapult your brands through them, as Paris Hilton
did with juicy tracksuits in the 2000s.
Let us show you the reasons for this success.
already have their target audience
One of the key factors in building a brand is
segmenting your audience, focusing on the people who will buy your product or
service, and tailoring your marketing strategies to make them successful.
Influencers have already built an audience; They
have built trust to see them as a close acquaintance who has known them for a
Through previous studies, you can understand the
influencer's target audience and their reaction to it. If you want to promote a
brand related to cars and mechanics, you will not reach potential customers by
promoting your product with makeup effectors.
But what if you get someone like Lewis Hamilton?
Those who follow you are all car enthusiasts interested in this area, so based
on your Instagram followers you will have 22M potential customers, who may
follow your brand and buy your product or service.
you grow organically
Other marketing techniques can help grow your
brands, such as social media promotion, media advertising, POP materials, email
marketing, and other methods like fish in the sea.
The difference with influencer marketing is that
the audience you reach doesn't see ads, promotions, or campaigns scrolling
through social media or flipping on the TV. They had to contact the influencer,
or the content appeared and caught their attention because they knew the person
The followers and interactions you get for the
campaign will be completely organic. These people will look at your page, see
your product or service and not even buy it because a random ad pops up on
their screen, but because they liked it and it was their decision.
facilitate trust in your brand
Having a familiar face on a product or
recommending something to someone you trust will seem more trustworthy.
Most health and beauty companies use this to
their advantage, finding successful influencers within the area to build trust
around their brand and products so that the public trusts them and their role.
Since we have explained all this with examples,
let's not make an exception here.
Cristiano Ronaldo is the face of Herbalife.
Although many have commented on the brand's products and how they are not
useful, 7 well-known brands have built trust. Because why choose someone who
knows everything about fitness, diet, and taking care of your body, if they
aren't good at what products you recommend?
Using the right influencers who embody the whole
concept of your brand sends a message of credibility and will give you the
sense of trust you are looking for, especially for new brands.
So why should brands use influencer marketing?
Apart from everything mentioned above, it creates brand awareness. And a great
way to grow your brand organically and quickly while making you well-known and
trusted by your target audience.
influence to your advantage
Working with influencers is, without a doubt, a
good idea. But, to be successful and reach your potential customers, you need
to keep a few things in mind and do some research to see which social
influencers are right for your brand.
You can bet on more relevant influencers, also
called macro-influencers (500k+ followers) or micro-influencers (10,000+).
Depending on your position in the market and the goals you have achieved
through various influencer marketing strategies.
At FameNet, we have all the tools and knowledge
to research and study which influencers are right for your brand and how to
promote them. Let our team walk you through every step while enjoying all the
benefits of using influencers for your brand with a dedicated team to answer
any questions you may have about the right strategy and process.
Check out our growth hack or book a call with our
team to see ways you can scale your business with us.