Are you running an online business site? Every
online business and website sells more and makes money from there. So are you
trying to sell more online? An online website cannot increase your sales. Yes,
because it is growing in more ways online today. The social networks around us
in general. Many are now social media-centric like Facebook, Twitter, YouTube,
and Instagram. But Instagram among others is growing much faster than others.
Need any ideas on how to increase your reach, leads, and sales on Instagram?
In this article, we’ll describe five ways to
sell more on Instagram, even if you’re currently converting less.
store and tagging on Instagram important for sales-driven businesses?
Instagram stores and tagged posts provide a
shopping experience. Customers can discover new products on the app and in the
United States, for example, online shopping is already available without
Instagram stores have the potential to drive
traffic to an eCommerce site. BigCommerce analysis found that the 50 brands
sold through the store on Instagram rose a record 14.16%.
Instagram stores are becoming more convenient
and accessible for users. This function becomes one of the priorities. In
overseas updates, the store icon has been added to the main menu at the bottom
of the screen, making it easier for users to shop on the platform.
More and more users are opening products
through checkmarks in posts. This should be one of the key components of your
strategy to improve your Instagram sales. This will allow you to build a new
customer base and engage your target audience.
Here are some tips to help you promote your products
on Instagram using a variety of content. At the same time, this content will
not only sell but will be valuable to the audience.
Optimize your content for the convenience of consumers on Instagram
As with any social media marketing, selling Instagram
requires a well-thought-out strategy to increase your sales revenue. Before
creating an Instagram store strategy, think about how consumers are using the
In fact, people don’t go to Instagram to shop.
To strengthen engagement and relationships with your audience, your content
needs to be valuable and useful.
People usually don’t have enough time, so it’s
important to encourage them to buy to make the process quicker and easier. The
easier the process, the more likely they are to buy your product.
To create responsive content for Instagram
consumer behavior, keep the following in mind:
Don't overload images or videos
with too many icons, just place them so they're easy to click.
To avoid confusion, please mark
only the selected items.
Add tags to all product posts.
That way, people can simply go to your profile, follow a link, and click on a
tag to learn more about that product instead of seeing a lot of information on
Since in-app sales are not
available in some areas, link to the corresponding page of each product site.
It is important that customers do not have to search for their own products.
Add alt tags to Instagram posts to
describe products. People who use screen readers will be able to figure out if
they need your product. Don't use keywords as your alt tags, instead, give a
brief description of the product you are offering so people can see and
understand the image.
An important issue. You should select your
cute picture for your product post. It’s important that viewers see themselves
in this film. It actually works well for all social media content. For content
to media selection, you can follow an Instagram Influencer or blogger. You can
learn so many things from their fan following and community attractions.
video content to display products
The benefits of using Instagram videos are
huge. When a video appears, the tape stops scrolling.
With the help of a video, you can explain how
to create your product, give tips or instructions.
Here are video ideas to help you promote your
products on Instagram:
Instructional video on how to use
A video about business and
production "behind the scenes".
Video about the benefits of using
Answers to frequently asked
questions about the product.
Your strategy is to include a variety of
videos for stories, IGTV, and feed posts. It will reach different audiences.
According to Instagram research, 58% of survey
participants reported that their interest in a brand or product increased after
seeing the story.
Stories are a great place to present your
products and drive traffic to your Instagram store. If you can add clickable
links to stories, it makes sense to "swipe up" the product page.
Product storage can be a great way to showcase
products to new visitors to your page. You can refer people to the saved story
album for more information.
If you still don’t use IGTV but want to
increase your Instagram sales, now is the time to do it. The IGTV search page
has 4 times more views than the feed post. With IGTV, you can improve the
visibility of your brand and product.
products into guides to promote them
The Instagram Guide is a kind of virtual
directory or magazine that combines themed posts and videos from your page.
With the help of a guide (or travel guide,
guide), you can deliver products to customers on a specific topic, for example,
on a specific holiday. Each guide contains a cover image, title, and brief
description. There is also a description in each post of the manual.
Here are three types of guidelines that
product companies should consider.
Create a gift guide for key holidays such as
New Year, Mother's Day, Friendship Day. Showcase products that your audience
may like. You can add both your own products and other companies. In the latter
case, you can reach a new audience.
collection of questions to answer
You can group products in a guide based on a
specific query from users. For example, by adding dresses, shoes, and
decorations for the occasion, you can create what to wear for the wedding
guide. You can go one step further and split the products for your winter and
summer wedding into two separate guides.
Your content viewers need to answer the most
frequently asked questions. This will make it easier for people to make
purchasing decisions. You can then group this content into a separate guide.
Remind people to add to their list of favorites
Instagram users can view various products on
brand pages, feeds, stories, IGTV, and guides. In the United States, the
products may also appear for live broadcasts.
By finding this abundance of their desired
products, people can save them. This collection of products is called a
"Wishlist" on Instagram. At any time, you can return to these
products and make a purchase.
Track statistics for your tagged posts
Do product tags reduce engagement? In fact,
yes and no.
We will explain now.
By viewing a post on Instagram, a user can do
several things - for example, write a comment, repost or save. If it’s a post
with a product tag, you can still go to the store.
Most users will only choose one of these
actions. And for companies that sell products on Instagram, going to a store is
a lot more valuable work than likes or comments.
As a result, the normal engagement of such
posts may be less, you will probably see fewer likes and comments, but the
clicks will increase.
you know how successful your product posts are?
Using Your Business Commerce Manager. It
contains detailed information about the Instagram store. It reflects the key
features of store management, including the most sought-after products.
A separate page contains data not only from
the Instagram Store but also from the Facebook Store. This information can be
the basis of a content strategy.
You can learn a lot about your Instagram store
visitors from the audience page, including gender, language, and location.
Be sure to track your traffic and store sales
(using Facebook pixel data from Facebook) on the Performance page.
Trade Manager data can help you understand if
your product is being sold despite post likes and comments.