Instagram is now one of the most popular social
media platforms and among others, it made an absolute position in the rank.
Many companies are now using Instagram. But when
they actually start using Instagram, we think that many users say "I want
to increase my followers!" will think
This time, we will introduce how to increase
followers for those who have such problems. The bottom line is that these
algorithmic points are very important to increase your Instagram followers.
Increasing the number of Instagram
followers is very important! two elements
Before taking measures to increase followers, it
is important to understand the process (algorithm) of how to increase Instagram
followers and design an account.
Let's look at two important things to increase
Understanding the follower growth process (algorithm).
People think that if they update frequently every
day, Instagram followers will increase, but it is not. For example, Instagram
has a system rule (algorithm) that determines the display order of posts in the
feed (timeline), discover tab, reel tab, etc.
When Instagram was first created, posted photos
and videos were displayed in chronological order. But as the number of users
increased, the number of posts increased dramatically. The display order of
posts was determined based on each user's interests. The algorithm was
So, posting only good-looking pictures won't show
up on the home screen "feed" etc and it's hard to grow followers.
If you want to increase your followers, it is
important to fully understand the process of increasing followers, which will
be explained later, and post on Instagram daily.
But, the algorithm is regularly updated and
changed, so it is essential to check it regularly.
Also, Instagram doesn't release the algorithm, so
it's not guaranteed, but you can feel some regularity by checking it every day.
Another important factor in increasing the number
of followers is the design of the account.
Account design refers to set rules for managing
the account, such as what types of users to target and what content to send.
Something like account branding might make more sense.
By designing an account, the objectives and goals
of the Instagram operation will be clarified. By defining target users and
adjusting the content you send, you will also have the advantage that your
account will be more easily recognized by users. Also, in the account design,
we will specify the number of posts per day and the approximate time to post.
Regular posting is essential, but be careful not
to overdo it too soon, as this will reduce the number of posts you have in your
followers' feeds. If you target the time of day when the number of active users
on Instagram increases, your posts will be seen by more people.
In order to increase the number of followers, it
is essential to set up such an account instead of posting on a whim.
[Super basic] Flow and points for new
followers on Instagram
So let's find out how to get new followers on
Instagram. It may not be as follows, but the general flow of new follower
growth is as follows.
Your posts first appear in your
followers' feed (home screen).
Feedback from followers like
"Like" and "Save".
If there are many responses, the
post will spread to users who are not followers
Non-followers who view the post
view the account's profile
If you like the account, follow it
as a new account
So, to increase the number of followers, it is
important to keep the following four points.
Point 1. Increase the home rate of followers
Point 2. Increase engagement and spread followers
Point 3. Increase the number of accesses to your
Point 4. Create an account you want to follow
We will now discuss each point in detail.
Increase follower's home rate
Instagram's "home rate" is a percentage
that indicates how many times your post has been viewed in the
"feed," which is your followers' home screen.
The calculation formula is "home rate =
number of times viewed in feed/followers".
The reason followers increase their home rate is
that when followers see their own posts in the feed and respond with
"likes," it becomes easier to spread the posts to new users who
To do this, it's important to first display your
own posts in your followers' feeds and let them see them (increase the home
rate). But as we mentioned earlier in the algorithm, posts are not equally
represented in the chronological order of followers' feeds.
Thus, increasing the level of closeness with many
followers is necessary to increase the house rate.
Intimacy with followers is enhanced by actions
(signals) generated by followers, such as likes, comments, post saves, DMs, and
replies to story questions, and as a result, the home rate increases.
Increase engagement and spread followers out
Once your engagement is high and you appear in
your followers' feeds, the next step is to engage your followers.
Engagement basically refers to following actions
(reactions) from users and signals also have common parts
And the most important of the above engagements
It is said that the higher the saving rate (the
number of saves divided by the number of users who saw the post) the more often
it will be shown to new users who are not followers.
So, it's important to post content that makes
existing followers feel like they want to come back later and is useful
information. Also, this will be an effective way to encourage you to save the
posted image so that it is convenient for you to review it later.
If the engagement rate is high, it will be judged
as a "high-quality and valuable post". It may appear as a suggested
post (recommended) on the "Discovery Tab" and "Hashtag
Search" screens for new users who are not followers.
The higher the engagement rate, the more often
the ad is shown to non-followers. So getting action from followers will be key
to reaching non-followers.
Increase the number of accesses to your profile
Even if you increase your home rate, increase
engagement, and get your post seen by new users who aren't followers, that
alone won't increase your new followers.
You need to get new users to see your posts and
follow them. The point is to get access to your profile. When a user follows an
account, it is almost always decided after viewing the profile, so it is
necessary to access their profile first.
There are two ways to get access to your profile:
Method 1: Appeal account information in the last image of a carousel post
Method 2: Apply for account information in the post caption (sentence).
Also by posting high-quality posts, making good
use of both visuals and text to encourage access to your profile, you'll let
people know what kind of account you're leading and gain new followers.
We will talk more about two ways to get more
traffic to your profile later.
Create an account you want to follow
As mentioned above, users see profiles whenever
they follow an account.
Also to the profile, the user is asked to check
the overall picture (information) of the account such as the following.
Feed posts and reel content
World account view
Number of followers
Go through the above information extensively and
follow if a user likes it.
So, the follower conversion rate (increase in the
number of followers/number of profile accesses) is important.
A high follower conversion rate means that many
people who view your profile become followers.
As we'll see later, if you can create an attractive
profile account so that users can see the benefits at a glance, you can
increase the conversion rate of your followers.
Preparing to increase Instagram
Now that you understand how to grow Instagram
followers, you want to take steps to increase your followers now, but before
that, you need to prepare.
Let's see how the preparation goes.
To increase the number of Instagram followers, it
is important to send useful information and gain engagement, which is an action
As we touched on when designing an account, the
first step is to set a persona (goal).
"Useful information" varies depending
on target age, gender, occupation, family structure, hobbies, tastes, etc., so
determining who to send information to is a cornerstone of Instagram
So, first, think about the persona (user image)
you want to go after. The more detailed personas you set, the more you can
narrow down the content of your posts. As a method, interviewing people close
to the personality is also recommended.
To increase your Instagram followers, switch to a
"Pro account" that allows you to analyze your account. By creating a
professional account, you will be able to view data analytics (information)
such as the number of followers and reach of posts called "Insights".
If you check Insights, you can see what types of
posts were popular so increasing the number of posts in the same genre will
increase engagement and make it easier to spread. Also, if you have a certain
number of followers, you will be able to see the age group of the account you
By analyzing several insights like this, you can
know the problems with your current posts and take measures to increase your
followers. Just opening an Instagram account is not a professional account. So
it is essential to switch to a professional account to see insight analytics.
Also, the following article details what an Instagram professional account is
and the methods and benefits of switching to it.
To increase followers, deciding which genre and
theme to post is very important.
If you can't think of anything, start thinking
about what you like, what you are good at, what you are interested in, or what
you want to do. Please read this article as it explains Instagram marketing.
You will get more information to gather knowledge to grow your marketing.