Instagram stories are now not only a new tool
for marketers but also an effective way to succeed. Many business people
related to marketing and fashion like Instagram stories. They use it, they show
their value in it, they try to build a brand on it. We still explain how you can use story features to expand your business. Today we came to give you ideas to explore more
on Instagram stories.
for successful Instagram Stories 2022
We want to share ten ideas for successful
Instagram stories that will help you make your story posts exciting and varied.
In addition, if you apply these ideas well, you will be able to increase your
Instagram gives you the opportunity to use
surveys in your story. You can ask a question and followers can vote using two
possible answers. Not only is this a very fun idea, but it can also give you
some benefits. On the one hand, you increase the engagement of your followers
and on the other hand, you find out what interests your fans. For example, you
can vote on their products, new offers, or designs and thus simultaneously
improve customer satisfaction. On the other hand, followers have the feeling that
they are involved in important decisions.
Behind The Scenes
Instagram stories are perfect to watch behind
the scenes. Each company can offer interesting things that customers don't
Restaurants showcase kitchens and
showcase how dishes are prepared and presented
Sports teams give insights into
Musicians and producers show
recording studios or video shoots
Service providers and companies
show what is going on in their company
In short: Take the opportunity to truly present
yourself and your company.
Successful Instagram stories include live
videos that you can start with life stories. A big advantage is a direct
notification to followers that you have started a live video. This function
increases the possibility for users to "tune" directly and
participate in the video. Since they can send questions using the comments
function or just send comments and emojis, which are immediately displayed to
you and everyone else, you have the opportunity to start a direct dialogue.
This is especially useful if you have news to announce and then can answer
By acquiring an Instagram, you transfer your
account to another Instagram for a short period of time. Influencers are
suitable for this, who adapt your organization to their content and who can
increase your reach for their high number of followers. In general, it is
worthwhile to work more closely with influencers. As they give you access to
important multipliers, your target group can expand and this can lead to more
exciting collaborations. Once you have already agreed to the terms with the
influencers, you can get started. In stories, he then publishes appropriate
content that gives your followers different insights. Whatever it is, announce
it in advance so users can find out. In addition, the re-acquisition
announcement provides potential content, for example starting a countdown.
Also the keyword of the countdown competition.
Because these can be surprisingly announced and at the same time increase the
tension. If you want your followers to really want to see stories, you have to
offer them something exclusive. This is especially true for online stores that
rely on social media. But also for any other company and industry. If you use a
specific discount code on stories, you will not only motivate your followers to
deal with your stories on a regular basis, but you will also understand how far
your stories will go in selling.
For example, when new products arrive, you can
create an unboxing movie based on your stories. Unboxing is very popular among Instagram
Influencers, which means these ideas can come together surprisingly well.
Basically, these are stories where products are unpacked that have already been
sent to you. You get the product yourself or you send a box with new products
to influencers - this idea offers a lot of possibilities. On the one hand, it
provides exclusive insight into the meaning of a hidden preview, and on the
other hand, you can increase the range through links. Give your sponsors the
opportunity to create unboxing videos of their products or use these videos to
announce your lineup, speakers, or partners. This concept can be applied
flexibly and so it is one of the stories of successful Instagram.
If you hire employees, it is interesting for
many followers to find their jobs within the company. So put them at the center
and show a personal side of your company. Stories are a good format for this
because they give you concise, dynamic, and authentic insights. It brings your
employees closer to your customers and at the same time makes your employees
feel valued. You can post random, one-off videos for Instagram stories. For example,
when a favorite song is played and your employee gives a quick karaoke session.
Or try the week-long Instagram Story Series so that a different employee takes
charge of the Instagram account each day.
Quick, easy, and successful Instagram stories
can be created with teasers. For example, here you have announced a new post
that you have published on your profile. You can share this post from your
profile in the story by clicking on the small paper plane below the post. The
post appears in your story and by clicking on it, followers can go directly to
this post on your profile. If you want to make it particularly exciting, you
can cover the contribution of the story with stickers to increase the curiosity
of your followers. Another possibility is a screenshot of your feed, which you
have embedded in your story, and cover the first post with stickers. The
advantage of this story idea is that your posts will not be lost in the feed of
your followers. Because a lot of Instagram users are increasingly just going to
the story and not watching the whole feed anymore. Therefore, you must use this
Instagram Stories gives you the perfect
structure to draw “right” attention to blog posts, other profiles, or new
promotions. Send a "call-to-action" and post to your followers,
follow other channels or visit your website. With a swipe-up button, the whole
thing is easier and above all more convenient for your followers. You can
insert it into your story and save a link so that users have to swipe their
fingers to go to another website while viewing your story. However, you will
only get this function if you have 10,000 followers.
If your company's customers, partners,
sponsors, or just fans present your product in their products. Mention them and
above all mark your profile, then you should take this opportunity and share
these stories. Because as soon as you are identified, the posts will appear and
you can easily re-post them. If you want, you can edit them, add text, stickers,
and emojis and then publish them.
Highlights an excellent feature of Instagram.
Because with these you can save your stories which should not disappear after
24 hours. You can create different highlights for different topics, where you
then assign the story. It is particularly suitable for a variety of formats,
such as employee or acquisition roles. Highlights are organic, central, and
clearly visible to everyone directly under your profile. They can then be named
according to their content and a profile picture can also be assigned. But
remember that you don’t have to keep all the stories random, because they can
only save a limited number of stories.