Companies that want to reach their customers and
raise their level of awareness often decide to advertise themselves and their
products on Instagram, among other things. Anyone who remembers that Instagram
is now one of the most successful social media platforms quickly realizes the
great potential behind this type of marketing.
But what should be considered with the most
successful Instagram channel? How to increase the range? And how to inspire
users to communicate more? One thing is for sure: Instagram marketing is
versatile. With the following Instagram tips, it is often possible to get more
out of the platform.
why Instagram marketing is so successful
If Instagram marketing is best implemented, many
users will not understand the related posts. For example, about new products or
promotions, such as advertising. This is, among other things, because they
usually subscribe to relevant pages and are interested in relevant content.
The following are the reasons why it is worth
investing in Instagram marketing and relevant campaigns.
Marketing reaches users in their free time
... and this is why the general mood that is
created when scrolling through different posts is usually positive. Advertising
mail for the company mixes holiday pictures from friends and co. And thus fits
harmoniously into the overall structure. Result: Users feel less pressured by
posting and often interpret them less as meaningful information and ads.
is rather friendly and personal.
Even if people hate every moment on Instagram and
there is a storm of one or the other shit, the platform is generally considered
to be harmonious. This is another aspect that can promote a positive mood among
of people use Instagram.
The target groups that can be reached with the
help of Instagram marketing are similarly large. An ideal platform to promote
your own content and make it available to the right people.
platform is designed for mobile content
And this is why it stands for flexible use among
other things. More and more people are using smartphones and surfing the
internet. Proper Instagram marketing campaigns show that when they pick up
right there - on the way home by train or while waiting for the next
Instagram, among other things, it is still possible to grow biologically.
Of course, the options here are also partially
limited. Compared directly to other platforms, relying on organic growth on
Instagram is still a bit easier.
marketing as a tool of the future?
If you want to make your products more popular
through influencers, you can hardly avoid Instagram. So being able to use the
network is even more important for successful Instagram users.
In short: there are many reasons to invest in
Instagram marketing. If you don't feel like (or don't have the time) to take
care of campaigns, post pictures, hashtags, etc., you can hand over the
relevant tasks to a professional marketing agency.
Tips for high-quality pictures/videos
For an Instagram channel to be successful, it
needs, among other things, high-quality images. These are recorded with the
camera or it is actually irrelevant with the smartphone. However, there is an
advantage for Instagram users who can rely on high-end smartphone cameras. With
them, relevant images can be uploaded directly - without going to the PC. More
important than the question: "Which camera should I use for
Instagram?" Accordingly, the quality of the final result is reliable.
The following Instagram tips can also help:
attention to meaningful pictures!
Even if Instagram becomes too “hashtag-heavy”,
there’s no question that most of it are still about pictures. So it's important
that only photos that are "perfect" are uploaded.
Use filter options - but wisely
Instagram now offers many options that can help
make photos look beautiful, But, it is important to use them carefully when
needed. The motto is "More filters = better pictures!" Has long been
refuted. Finding the right amount is much more important here. (Extra tip: it
can also be valuable for taking photos directly via the Instagram app. Just
give it a try!)
Does a picture look blurry, inconsistent with the
text, or "not at all melodic"? In this case, it is usually best to
avoid the post. Especially when the quality level of an Instagram channel is
otherwise high, such "errors" can be noticed otherwise quickly.
light is "half war".
Even in Grandma's photo album, it is clear that
pictures that are not well published lose their appeal. So why would you do
without Insta for perfect exposure?
to know about it
Pictures can be confusing on Instagram without
too much detail and real focus. So it is best if each image has a specific
Often, over time a particularly interesting
Instagram photo feeling develops. If you take a moment to scroll through the
successful Insta channels, you will notice again and again that there is often
some kind of development going on here as well.
Tips for more engagement
It often helps to ask your followers for
engagement in different ways, but clearly. This is a particularly comprehensive
Instagram tip. Classic examples include the following prompts:
"Leave us a heart if you like
"Write in the comments
whether you are enthusiastic about" Product XY "!"
"Tell your friends about the
"Post pictures in the
However, these are just a few examples. There are
more options for promoting engagement on Instagram. Trying different approaches
is often worthwhile - and of course, adapting to their respective target
If you are looking for more tips, some of which
are very promising, you should also check out the following list.
Posting regularly becomes a routine for the user
and often increases the desire to communicate.
Companies that want to offer new content to their
followers on Instagram don't have to rely on images alone. It is worthwhile to
post with video every time and then.
Hashtags should always be used with caution. For
many Instagram users, a real flood of hashtags often seems very promotional and
If you want to relax your posts, you can work
with emojis among other things. Many users responded to the comments with
popular, yellow faces.
Last but not least, of course, it is possible to
respond to relevant postings. If you want to suggest more possibilities here,
you can work with questions or surveys, for example.
As is often the case with social media marketing,
it is important to try different types and ultimately measure their success.
What works well can be put together on a daily basis on social media.
Tips for greater reach
For an Instagram channel to be successful, it
must be seen by others. Or to put it another way: the foundation of successful
social media marketing is maximum reach. But what Instagram tips should
actually be followed to reach more? The following measures can help increase
the reach of your own channel:
With other accounts, anyone who interacts with
another account can often significantly expand their target group. Of course,
this is especially true if the other channel is followed by many (or perhaps
Hashtags should never be used in an inflationary
way. If a word doesn't really fit, it usually causes dissatisfaction among
users and confirms that the channel in question has been classified as
your own Instagram channel and create extra value
This is definitely one of the most important
Instagram tips. Even if the steps in this context are designed for the long
term: a high-quality Instagram channel forms the basis for all subsequent steps
- so that reach can gradually increase.
biography "up to date"
Bio is a kind of business card and should always
be taken care of. This allows new users to get the first impression. If they
are not reassured, it is quickly clicked away.
Even if the Insta story only appears for 24
hours, it is an important marketing tool that can provide extra reach. This is
especially true when hashtags are set and people are linked.
Maintaining an Instagram channel is much more
than a “just” accessory. A professional marketing company can help you
make the most of the possibilities associated with the platform.