Keywords: How to Choose the Best Keyword for Your Website Content

By Gretchen Clarke- Sep 20, 2022 78

Keywords are not just a condition to help Google find and display your content, they are a symbol of human concern. They point to the optimization of a website or blog and are critical to the success of any marketing strategy. 

In this article, we will teach you how to choose the most relevant keywords for your business and the right way to use them to create quality content that is attractive and useful to your personality and easily found by search engines. 

Read on!


What are keywords? 

Keywords are one or more keyword terms that are the main search engine. Basically, keywords summarize users' suspicions for search engines, providing words in the form of content to give users the best answers.


For marketers, keywords are used to target a page, blog, and website. By setting a keyword for a specific page, you are telling Google that the page is talking about that specific topic. Hence the importance of choosing keywords related to your business.


Keyword or Keywords? 

When we talk about the plural of compound words, the question arises, what is the right way to write?


The rules are simple!


When a compound word is made up of two nouns, both go into the plural. The word is a noun, such as key, so the rule applies. But, of course, the rule can be no exception, after all, it is the local language.


The grammatical norm says: When the second word specifies the function of the first, the second must be singular. Thus, the correct grammatical form of writing is the keyword.


Doubts are over, let's find out what's important to us and what keywords are important to your business. Read on and we'll tell you everything below!


Why are keywords important to your business? 

More than 100 million Google searches are done every day, which means the competition on the internet is huge. And keywords are responsible for determining your online destination.


These are important tools for content marketing, choosing the right keywords and strategies to find, read and share your content. Or it remains completely unknown, stuck on the last page of Google.


When creating a marketing plan, one of the main goals of every company is to attract leads and increase sales. But we must remember that before every user becomes a customer and makes a purchase, he or she will go through a sales funnel.


This means that different visitors are looking for answers to different questions on the internet. The people at the top of the funnel are just looking at your product or service, and the people in the middle of the funnel are already comparing the cost-benefit ratio between one brand and another. And finally, those who are under the funnel, are already destined to buy.


Each of these groups searches for a specific set of keywords, so you need to choose your keywords carefully when producing your content. When choosing a keyword, take into account that it is part of a question that needs clear and objective answers that your content should focus on offering. It is from this contact that your audience begins to build a trusting relationship with your company.


But how and where do I find the best keywords for my content? That's what we tell you in the next topics. Stay tuned!


Choose the best keywords for your content 

After choosing and building your keyword list, it's time to analyze other data to ensure the best results for your company. Let's get to know some of them below:



The most important thing when choosing keywords for content production is, above all, the personality that represents your ideal customer. Thus, content production must focus on answering his questions.


One tip is to put yourself in the customer's shoes and do keyword research. Think about what your audience will ask or what your content will answer.



It is important to define the objectives of your strategy, this will facilitate keyword discovery and definition. For example, if your goal is to increase sales, focus on keyword research for buy-related terms. Such as: 'buy', 'benefits', 'review', 'discounts', 'promotion', and more.



Observe and analyze your competitors, keep an eye on the type of content they are creating, their newsletters, social networks. Even if they appear on the first page of Google and if the answer is positive, what was the search term that came back as a result of your competitor's content? Write them all down.


This information is useful for discovering opportunities, identifying competitors' strengths and strategies, or innovative content ideas.


Negative keywords 

Negative words are very useful in the traffic campaign provided with Google ads, they tell Google which terms you do not want to link to your product. For example, if you sell homemade sweets, you can use ‘gourmet’ as a negative word. It helps you qualify your audience and increase revenue.


Keywords in SEO and content marketing 

SEO (Search Engine Optimization) - is the process of optimizing the pages of a website or blog that is easily found by search engines. And we already know that when it comes to search, keywords are one of the most important reasons to help Google find and deliver the most relevant content to the user.


When optimizing a website with SEO strategies, in addition to defining the best keywords, you need to use them in strategic places.


How Paid Ads Keywords Work? 

Keywords are also important in any paid traffic strategy. So consider the aspects we've already mentioned throughout this article to choose the best ones.


Every word has its value, when we talk about paid traffic the maxim is true. When creating a Google Ads account, for example, and choosing the campaign payment type: CPC, CPM, and CPA, the price of each keyword is equal to the maximum amount that can be paid for an ad. The value of a word is variable because Google considers the number of searches for that word.


The best thing is, if your strategy is in the beginning, look at the terms of the competition and the low estimated cost. So that your ad will show several times without affecting your budget.


If the Google advertising strategy is more mature, you need to increase your budget a bit but it is better to have a set of ads with different keywords.


How do keywords work on social media? 

Hashtags are the only way to index content on social media. They act like hyperlinks, aggregating all posts tagged with the same hashtag.


Also for content indexing, they are the best way to get closer to the public. So choose interesting words for them and create institutional hashtags that determine the value of your company.


But not only do social network hashtags survive, but interaction is also important. So be sure to read your audience’s comments and messages and respond to them, and observing what people are saying can give you a better idea for creating content.