Keywords are not just a condition to help
Google find and display your content, they are a symbol of human concern. They
point to the optimization of a website or blog and are critical to the success
of any marketing strategy.
In this article, we will teach you how to
choose the most relevant keywords for your business and the right way to use
them to create quality content that is attractive and useful to your
personality and easily found by search engines.
Keywords are one or more keyword terms that
are the main search engine. Basically, keywords summarize users' suspicions for
search engines, providing words in the form of content to give users the best
For marketers, keywords are used to target a
page, blog, and website. By setting a keyword for a specific page, you are
telling Google that the page is talking about that specific topic. Hence the
importance of choosing keywords related to your business.
When we talk about the plural of compound
words, the question arises, what is the right way to write?
The rules are simple!
When a compound word is made up of two nouns,
both go into the plural. The word is a noun, such as key, so the rule applies.
But, of course, the rule can be no exception, after all, it is the local
The grammatical norm says: When the second
word specifies the function of the first, the second must be singular. Thus,
the correct grammatical form of writing is the keyword.
Doubts are over, let's find out what's
important to us and what keywords are important to your business. Read on and
we'll tell you everything below!
keywords important to your business?
More than 100 million Google searches are done
every day, which means the competition on the internet is huge. And keywords
are responsible for determining your online destination.
These are important tools for content
marketing, choosing the right keywords and strategies to find, read and share
your content. Or it remains completely unknown, stuck on the last page of
When creating a marketing plan, one of the
main goals of every company is to attract leads and increase sales. But we must
remember that before every user becomes a customer and makes a purchase, he or
she will go through a sales funnel.
This means that different visitors are looking
for answers to different questions on the internet. The people at the top of
the funnel are just looking at your product or service, and the people in the
middle of the funnel are already comparing the cost-benefit ratio between one
brand and another. And finally, those who are under the funnel, are already
destined to buy.
Each of these groups searches for a specific
set of keywords, so you need to choose your keywords carefully when producing
your content. When choosing a keyword, take into account that it is part of a
question that needs clear and objective answers that your content should focus
on offering. It is from this contact that your audience begins to build a
trusting relationship with your company.
But how and where do I find the best keywords
for my content? That's what we tell you in the next topics. Stay tuned!
the best keywords for your content
After choosing and building your keyword list,
it's time to analyze other data to ensure the best results for your company.
Let's get to know some of them below:
The most important thing when choosing
keywords for content production is, above all, the personality that represents
your ideal customer. Thus, content production must focus on answering his
One tip is to put yourself in the customer's
shoes and do keyword research. Think about what your audience will ask or what
your content will answer.
It is important to define the objectives of
your strategy, this will facilitate keyword discovery and definition. For
example, if your goal is to increase sales, focus on keyword research for
buy-related terms. Such as: 'buy', 'benefits', 'review', 'discounts',
'promotion', and more.
Observe and analyze your competitors, keep an
eye on the type of content they are creating, their newsletters, social
networks. Even if they appear on the first page of Google and if the answer is positive,
what was the search term that came back as a result of your competitor's
content? Write them all down.
This information is useful for discovering
opportunities, identifying competitors' strengths and strategies, or innovative
Negative words are very useful in the traffic
campaign provided with Google ads, they tell Google which terms you do not want
to link to your product. For example, if you sell homemade sweets, you can use
‘gourmet’ as a negative word. It helps you qualify your audience and increase
in SEO and content marketing
SEO (Search Engine Optimization) - is the
process of optimizing the pages of a website or blog that is easily found by
search engines. And we already know that when it comes to search, keywords are
one of the most important reasons to help Google find and deliver the most
relevant content to the user.
When optimizing a website with SEO strategies,
in addition to defining the best keywords, you need to use them in strategic
Paid Ads Keywords Work?
Keywords are also important in any paid
traffic strategy. So consider the aspects we've already mentioned throughout
this article to choose the best ones.
Every word has its value, when we talk about
paid traffic the maxim is true. When creating a Google Ads account, for
example, and choosing the campaign payment type: CPC, CPM, and CPA, the price
of each keyword is equal to the maximum amount that can be paid for an ad. The
value of a word is variable because Google considers the number of searches for
The best thing is, if your strategy is in the
beginning, look at the terms of the competition and the low estimated cost. So
that your ad will show several times without affecting your budget.
If the Google advertising strategy is more
mature, you need to increase your budget a bit but it is better to have a set
of ads with different keywords.
keywords work on social media?
Hashtags are the only way to index content on
social media. They act like hyperlinks, aggregating all posts tagged with the
Also for content indexing, they are the best
way to get closer to the public. So choose interesting words for them and
create institutional hashtags that determine the value of your company.
But not only do social network hashtags
survive, but interaction is also important. So be sure to read your audience’s
comments and messages and respond to them, and observing what people are saying
can give you a better idea for creating content.