Influencers are growing up on social networks
and especially on Instagram where they are most present. Influencer marketing has become a priority in communication for brands and
companies of all sizes. It is legal to ask questions about them:
Can we trust influencers?
Are all influencers legitimate on
their favorite subjects?
Doesn't fake influence hurt
Influencer, is it really a dream job?
With more influencers on social networks and
blogs, there is no doubt that this profession is still the dream of some
internet users. Many, however, feel that it cannot integrate the work it
represents. Layers are the amount of time spent creating and distributing
content across different platforms.
Being influential is not an easy task, it is a
far cry! Because work makes you dream, your face should not be hidden; Becoming
influential is not within the reach of everyone. To turn it into a skill you
need to understand your real passion and understand that there is a level of
communication as well as an intimate level. You need to know the advantages and
disadvantages of your social networks. But, if you have a blog or YouTube
channel, do SEO to ensure natural referencing of your content.
If photography is within reach of everyone, we
can easily say that there is still room to take it on Instagram. But, the
algorithm that is not always on one side and the social network that reaches
the saturation point, Instagram is not a factory of influencers, but a platform
that hosts a large number of them. It is a matter of luck to become influential
on Instagram, the way to know and to be able to position yourself as an innovative,
original theme and self-identified audience.
If the influencer makes you dream, becoming
one is not easy and it takes a long time. Are you ready to spend hours in front
of a computer or smartphone that involves any sacrifice and stress, creating
content, communicating with the community, and especially conducting a
professional activity? Not sure if we analyze the work well and what it
many influencers and diluting audiences
Influencers do not resist the competition and
competition that reigns in the industry. If there are more influential people
on the internet, it can sometimes be difficult to know who to follow. So it is
necessary to choose with the proposed content and sometimes mention the issue
of relevance. Friendship with the influencer, the products he puts forward, and
the theme he works on, already materializes his first basic preferences.
Some content is sponsored by these web
influencers, such as articles sponsored by professional bloggers. It makes
sense when we talk about a job and become a professional. But you still need to
know that they also produce neutral content to bring balance. Although the
sponsored content for which they are paid is well done, it is not free.
Thus if we can think that we can still trust the
influential in the face of their growth. Since it is also a profession that is
in the hands of advertisers, companies, and brands of all kinds, paying for
content delivery can be a hindrance when searching for information.
So is an influencer free to test his speech or
his products/services? It will awaken faith or not. A valid question asked by
many internet users in the digital age, where everything goes through the
internet. Let's break it down:
How can you trust influencers?
When we know that everything can be bought on
the internet to gain popularity, it can be scary! But, when looking closely, we
should not put all the influencers in the same basket. Tools will already help
you see more clearly between real and fake influencers, that’s undeniable!
Confidence is a more sensitive issue because
there are several angles to consider. But, the same decision that is effective
for everyone is effective.
an influencer who is paid be trusted?
The remuneration of influencers is a vast
subject. However, if we are talking about a job, we are talking about paying
for the necessary distribution of sponsoring materials. Which frustrates the
position of the product or service influencer. Is he focused and concise in his
speech? Does he have the right to say what he thinks about a product through
You can assess first-level confidence here.
Take a look at what is being said overall on the internet depending on the
featured product. If the opinion of the influencers carrying the product is
positive, there are many negative opinions, but there may be eels at the bottom
of the rock. This level of purposefulness on both sides can still be seen.
Sometimes it becomes clear that we have to
write something with repeated partnerships in the temptation of profit and
logically a brand that brings the influencer back to life! At the moment, it’s
hard to believe in this kind of profile. We need to look at his other sponsored
content and see if a brand returns regularly or if he is always accustomed to
being positive in his posts. We can be objective and neutral without being
negative about the risk of killing the brand, which would be nonsense to
participate in the purpose of this observation.
It's easier with a blogger because influencers
are sometimes asked to put a link to one of these articles. In this case, the
content can be completely neutral, sharing an aspect that is perfectly aligned
with the influential blogger. It is clear that through such a partnership,
there is no risk of not trusting him. Conversely, if it reviews a tool and if
the use of its method is commercial, it must compare it to third-party
responses to see if the test is genuine and purposeful.
Clearly, this is not to say that an
influential person is paid as a partner that you do not rely on him or her.
Compare and check the relevance of the content
and see if it is consistent by providing an objective perspective as a whole.
Some of the products offered on the front can easily reflect the lack of
relevance and purpose. Especially when it comes to cosmetics, welfare, culinary
These products may contain harmful ingredients
and this is not the point raised by the influencer. So it needs to be
considered if you want more specific feedback.
Influencers who defend causes (association, environment, etc.
The causes are sometimes defended by certain
influencers, and sometimes even called for help. At this stage, there will
obviously be no payments for influencers, except in exceptional cases where
names have been borrowed or specific content has been created. In perfect
terms, we start with the principle that the defense cause is very close to the
heart of the influencer and he is reluctant to pay for such activities. Also,
it allows the influencer to work on his image and thus introduce himself or
herself from another angle without patronage.
The influential person who pays to defend the
cause tarnishes his image and does not reflect the healthy morals of his
brand or organization is weakly connected by influencers.
We’re at a subtle point here, but that’s where
brands and firms sometimes have to lose more than influential ones. This is
called the English error, it can be said that the structure here prefers the
mistake of influential people to put its mark on social networks. This can be a
problem with personality, goals, melody, content type, etc ...
The influencer may be attracted to the
partnership to gain legitimacy without thinking too much. And the brand of its
part may be attracted without analyzing the influence of the influencer and his
previous partnership. If a brand or organization has a lot to lose at the
moment, the influencer may not understand its community about its choice of
partnership. So if its core content goes completely out of step, its community
can’t believe it. In the end, it could serve him right now: at any cost!
your influencer to run a business
It is precisely on this slippery ground that
we must be careful because some influencers have lost big in this game. Selling
low-end products at pharaonic prices under the pretext of influence is a game
in which a few influencers have joined in, who has surfed the wave of Alibaba,
Wish, and others!
We buy a product for $1 and we resell it
without scruple between $5 and $10. Influencers created online stores by
working on the principle of drop shipping. Obviously, you sell products from
any wholesaler or any site without any worries about logistics. After receiving
orders from influential people on the site, the wholesalers confirm the shipment.
So unfortunately the influential one who can
lose everything has his reputation: his influence and his work! It ends up
depending on the influencers.
Overall, we can trust influencers, but not
blindly. The risks involved are great enough. The influential is at risk of
losing his influence, the community, and ultimately his work. Needless to say,
no one wants to go there but some can play with fire. And this is especially
the case with all types of interactions, including the sole goal of fan
purchase and quick impact.
So it is vital to use the right tools and
analyze the profiles correctly as they may seem oversold. Sponsored content
does not necessarily mean brand or company direction. So, it is better to be
equipped during effective use and be sure (best) about your product and/or