Online reputation is a set of elements that define how people perceive your brand. This perception is based on user-generated content, the things you support as e-commerce, and things like your organizational culture. In this article, we give you 9 tips to improve your online reputation. But before that, we want you to know what online reputation is and how to classify it. You can use it for your branding and optimization and even run a campaign online.

 

Online Reputation What is it?

An online or digital reputation is the idea that the visitor is an individual or a company and that it is built on the Internet. This way the public can understand the brand and the feelings associated with it on different channels. Basically, it refers to the brand image created and created among the interested stakeholders or visitors of the company.

 

The positive influence of online reputation

Popular companies sell more but the success of a brand can be beyond sales: 

●      Market position and recognition

●      Gain market dominance and growth

●      Attract investors

●      Get your market to reach them

●      Spread your ideas and projects

●      Find free promotions

●      Buyer loyalty

●      Longer and more sustainable relationship with your market

 

The Negative Impact of Online Reputation

A company's online presence creates exposure, a company that is risky and prone to ignoring the content of its communications: 

●      Reputation crisis

●      Fake news

●      The famous attack

●      Durability of content

●      How to protect your reputation online

 

Have a good PR strategy. Avoid extreme privacy, the more clients know about the company’s process, the more trust will be built. Learn to observe and measure our audience in interaction. Follow the content and news to create a positive situation of attack by making our clients ambassadors. Maintain a positive relationship with our market 

Consider the behavior of the modern consumer. It helps us develop strategies centered on our goals until we determine the factors, processes, and factors that affect them. 

Thanks to the internet, nowadays there are many platforms on which users can write their opinions or research the philosophy of your online store. The tendency to inquire about the brand before making a purchase has increased significantly since the health crisis, which is why your online reputation is an important consideration. 

It is important to have a good ranking in the SERP because the companies that appear in the first results have the most clicked sites. For this reason, a strong online presence facilitates organic traffic to your website, builds more trust among people, and increases your sales potential.

 

1. Identify the status quo of your online store

Start asking yourself this question: What do current customers think of your brand? Keyword analysis of the main search engine is required to answer the question. Type in some words in the search bar that need to be accompanied by: 

●      The name of your store or brand

●      Suggested product name

●      Keywords for your industry

 

See search results. Where is your online store located? Is there any praise or criticism? 

One of the tools you can use for this is Google's Keyword Planner, for which you get the most traffic from your search console keywords and Google Alerts. This is very useful for getting notifications about keywords. Analysis 

Then, analyze which keywords have the most negative reviews and what you should improve. It’s important to monitor your implementation strategies and remember the changes they make. So that you can make adjustments based on the results obtained.

 

2. Respond positively to negative reviews

First, it is important to emphasize the importance of negative feedback. Because it’s not just a chance to improve, it also gives you a chance to show your authenticity. 

Many other customers will see how you react to criticism. So a polite, kind, and professional response will enhance your online reputation. 

Pay attention to the points raised by the customers and focus on the solutions you can provide based on their experience.

 

3. Respond quickly to negative reviews

It is important to respond to customer feedback at the right time. Quick response is needed, especially for the most critical reviews. 

For this reason, it is always important to try to keep an overview of all your reviews.

 

4. Include customer testimonials and create a case study

Positive reviews from other industry experts inspire confidence and strengthen the professionalism of your brand. In this sense, it is useful to include customer testimonials on your site page. And create case studies to share your customer satisfaction. 

This is very important to improve your online reputation. Because it allows you to talk in more detail about the actual database and the experience of how your products and services have helped other customers.

 

5. Create a network through webinars

The webinars held by the experts, especially during the period of COVID-19, have increased the visibility of the brands and allowed them to open a debate on topics of value for the customers. This layout makes the brand and company humane, as people can see who is behind them, making them more accessible and accessible. 

Like e-commerce, webinars help you strengthen your knowledge, expand your communication network, and increase your online visibility.

 

6. Provide clear and comprehensive information across all your communication channels

Transparency builds trust. Make sure your products and services are backed by statistics, reviews, and success stories. This will help your customers get a clear idea of how your online store can help.

 

7. Make sure your corporate values ​​are consistent with what you show

In its latest " State of the Connected Customer " report, Salesforce found that 71% of consumers pay more attention to a company's values ​​than they did a year ago, and 61% say they have stopped buying from a company. A company whose value is not consistent with its own. 

Online reputation is not simply defined by the quality of the product or service. But how you interact with customers depends on issues such as respect for your corporate culture and environment and maintaining diversity in the venue. 

This does not mean that brands need to be perfect. Rather it emphasizes the importance of being authentic on the way to achieving new goals, which can improve their impact on companies and society.

 

8. Start conversations with buyers

It’s not just limited to store, product, or service reviews. But conversations happen through other channels such as social media, your customer service, and other digital formats such as webinars. 

Through these channels, you can ensure more intimate and personal conversations. And that’s one of the reasons that increase people’s engagement with your brand. So it represents an opportunity to expand your customer base.

 

9. Manage your online reputation across all platforms

Due to the huge selection of review collection platforms, it may be that you have a lot of positive reviews and high ratings on one platform, while the opposite can happen. This can lead to doubts and confusion about the reliability of your e-commerce. 

How can you manage your image across multiple platforms to match your online reputation? For this reason, we have created a Reputation Manager, which allows you to share the number of reviews you want to collect on each platform according to your needs. 

For example, if you have a low score on Google, you may choose to submit a higher percentage of reviews. This, combined with great customer service, will help you increase your score on that platform.