Persuasion Techniques In Online Marketing And Advertising

By James Robert- May 10, 2022 128

Is it possible to increase the number of clients through persuasion? Nowadays, the demand for products and services is often overwhelming for people. As it becomes increasingly difficult to choose, many companies are being forced to use persuasion strategies. So that they can differentiate themselves from their direct competition and encourage visitors to click. 

Business persuasion is not new, not even in advertising. For decades, large companies have used advertising methods, based on the principle of psychological persuasion: 

      Get more customers

      Improve credibility

      Increase your sales

      Gain a bigger position against the competition 

Looking for persuasion in marketing: Create a link with the customer from the subconscious. Then, connect with their mental brain and lead them toward their goal: buy or achieve loyalty. So what does persuasion mean?


What is persuasion

In general terms, it is the art of persuading an idea, argument, or person to perform the desired action, such as buying a product or service. For example, or change their opinion about an idea or concept. 

Basically, it influences someone to do something that they did not plan to do in principle. This is why persuasion has always been seen as something negative. But it should be remembered that persuasion is not based on manipulation or deception. But in creating a path where the client, in this case, considers that the order he is taking is correct. 

Therefore, in business, persuasion is used on the basis that most people make decisions based on emotion, not logic and reasoning. 

It can be said that it is a skill that helps a person to read, what they feel, what they need, and in what way they understand. Therefore, in an area as demanding as business, persuasion becomes a necessary tool. 


The 7 best persuasion techniques to attract customers 

The basis of persuasion in online marketing is psychology and neuroscience. These two elements help the customer to guess what he wants and give him what he needs. The problem is when the consumer has an unimaginable amount of service or similar product at his fingertips, which makes the choice process difficult for him. This is where persuasion strategies can make a difference. 

For any digital medium, be it a web page or a social network dedicated to selling products or services. Advertising strategies need to focus on selling through images, videos, content, or messages. 

And, to not fail, it's best to know the best persuasion techniques in online marketing and advertising. 

This and many other reasons that learning persuasion techniques in online marketing can be helpful in many ways to attract potential customers and increase sales.


Reciprocity technique

Persuasion through reciprocity is based on the idea that if one person gives something to another, he will be forced to return the favor. For example, if a user receives a free ebook to subscribe to, he or she might want to reciprocate by shopping on the web, sharing a link with his or her friends, or leaving a good comment. 

The funny thing about the reciprocity strategy is that its success will depend on quantity. What does this mean? If a company provides valuable information, guides, rewards, and other gifts in favor of a new client, he or she may be encouraged to return one or the other. 

But, if associated with good customer service, with a focused focus, that is, focusing on knowing what the customer wants and when the potential increases.


Commitment and sustainable technique

This persuasion strategy is based on maintaining customer confidence through commitment and consistency. In general, when a company makes promises and does not fulfill them, it creates distrust among its customers. 

On the Internet, for example, it is very easy to promise things that cannot be fulfilled or that are difficult to maintain. Many companies will lose their customers or reduce their quality of life in an effort to maintain their reputation. 

At the end of the day, persuasion is based on creating a sensitive connection that reassures the customer what the company wants to offer.


Empathy technique

For many organizations, using humor is a way to communicate with people. Being kind to someone is not complicated, but it requires some study. 

      What are people looking for?

      What do they need?

      How can you break the ice without falling into advertising clichés?


These and other questions may be the beginning of discovering the reasons why a customer decides to buy. 

Empathy strategies want to persuade a person to be a potential customer based on his or her potential. Some brands use other shortcuts to show empathy towards their customers. Either providing topics of interest or benefit to the customer or even connecting with people through interactions on social networks, to name a few. However, sometimes it is enough for just a defined image that connects to the customer. 

You can use creative phrases, provide messages that arouse interest and allow people to identify. Or even go to the farthest corner of the advertising world and create a powerful strategy to impress people.


Acceptance technique

What makes a company socially acceptable? Your product or service? Your reputation? Your values? Do they do that charity work? The answer is everything. Every action that a brand performs can be a chain reaction, negative or positive. This means that if the product is good, the person who bought it and tried it will not hesitate to recommend it and talk well about it. 

Similarly, if an organization supports a social cause that causes controversy among its target audience, they may feel a rejection of the brand’s ideals. That is why acceptance strategies should be developed to get good results. 

Ten positive comments can obscure the opinion of a dissatisfied customer. Using persuasive principles to gain acceptance will always be a way to reduce failure.


Authority technique

There is a theory that companies specialize in their niche, i.e., in addition to providing relevant services and/or products, they also provide relevant content, with a greater impact and credibility with the public. The amazing thing about this strategy is that it doesn’t require too much effort, just to change the focus of the business. 

This means that even though sales are the main focus of a business, you still need to focus on the content that is shown to the public. If the content that is shared on social networks, blogs, and even sections is based on the niche within the company, it will gain more authority in its area. 

The idea is to align the image of the company with its ideals and values. That way, people will be able to associate a product or service with a brand name. They will feel confident and secure and will not hesitate to invest their time (and money) in what the company wants to offer.


Scarcity technique

The last persuasion strategy lacks policy. Supported by consumerism, rarity is a persuasive tool that gives the idea that a product or service is limited. 

It is based primarily on the law of supply and demand, which means that its purpose is to create the idea that particular service or product will not last forever because of its price or quantity. 

The idea of ​​scarcity is to create a strategy based on psychological principles. That is, logistics is based on the notion that customers pay extra for services or products in short supply.


Like technique

This last strategy is based on a psychological theory that people are attracted to the same thing regardless of appearance, taste, ideals, values, emotions, or feelings. 

It immediately connects to a segment of your audience. Those who want to get started in the world of fitness and need comfortable shoes to perform every physical activity.


Persuasion as a driver of increased sales

From the text included in the button on the appointment page, to the way the products are displayed in the sales section, every detail must be there to impress the consumers through their emotions, experiences, or feelings. 

Persuasion strategies are not new, but over time, more and more companies are using them to get more sales. Similarly, persuasion not only increases profits but also helps increase a person’s chances of becoming a customer of the brand. 

Thus, one of the best ways for an individual to decide on the products and/or services offered by a company is to persuade them to apply for their online marketing, as well as content and many other strategies that have been fully developed. Shall we give your online sales strategies a spin? Let's contact each other.