Pinterest is evolving and growing. Used by
companies and community managers in the context of visibility research,
Pinterest is a real marketing lever and a tool used for natural references.
But what exactly is the Pinterest platform?
Is it a search engine?
Is it a social network?
Is it a marketing lever?
Come to think of it, the three of them match a
little and maybe a lot more. Pinterest increases the visibility of your site.
It can make your business known, increase your notoriety, increase your sales,
reach a wider audience, and much more! Getting acquainted with this medium is
not the most complicated, but using it effectively is another story. Follow the
guide so that Pinterest no longer has privacy for you!
Pinterest as a marketing lever
Pinterest is not only a decorative showcase,
it can also be used as a marketing lever. And that, the content creators are
well aware of it. All issues can be discussed in this network. So, why deprive
yourself of a free marketing tool?
Because when you think about it, a marketing
tool can, in fact, affect a need that depends on a need. And it is used for
commercial purposes, mainly in the form of advanced communication. So yes:
Pinterest can be compared to a marketing tool. It caters to the needs of a
community of Internet users, providing their solutions: inspiration, products,
tutorials, etc. With the help of Pinterest Idea Pin, the platform is still
evolving to provide business-friendly solutions.
Drill on Pinterest
Strategies is a video from the YouTube channel that is
presented here: How to use Pinterest in your marketing.
Pinterest a social network?
The answer is not always clear to users ...
Yes, because it is possible to create
professional or personal profiles on Pinterest. You can comment or like posts,
but you also have the opportunity to follow and communicate with other members.
Moreover, almost everyone on the user side has found Pinterest on social
No, because Pinterest is not limited to the
features available on other social networks. It gives you search results based
on keywords and a powerful algorithm. So we rely on Pinterest, which defines
itself as a catalog of ideas and not a social network. Soit’s not a social
network depending on the platform and it’s authentic!
Pinterest a search engine?
In a sense really. Pinterest has set up a
visual search engine: you type a keyword in the search bar and the platform
gives you results. It tends more towards the register of inspiration. We're
still far from the level of Google and not really in the same register as
Because, in fact, every Pinterest PIN is
compatible with web content (a product page, a page, a blog article). Although
Google Images, in part, contains a variety of images, the relevance of which is
not always proven. Pinterest is therefore more specific in its suggestions.
The real difference between Pinterest and
Google is that it can crawl the entire web for later content delivery, while
Pinterest is satisfied with its only database. Users of this platform index
their content and feed it. And it makes a hell of a difference!
desire to index
Google has the ability to view and index your
posts, but Pinterest does not. In addition, if you do not take the necessary
steps to familiarize your site with the platform, you are less likely to find
it there. And it's a shame! Because Pinterest sees its visitors grow a little
2018: 250 million;
2019: 300 million;
early 2020: 322 million;
end of 2020: 459 million.
This population of Internet users "does
not use" the way Google uses the web. He is looking for inspiration! So,
why don't they suggest finding answers to their needs at the same time? For
this, you need to index your site along with Google Pinterest.
you index your content on Pinterest?
To index your content on Pinterest, you first
need to create a business account and link it to your website. You can even
link it to your YouTube channel or Instagram account. Then, all you have to do
is create a presence on Pinterest by pinning (sharing) your content (articles,
products, pages) and thus indexing what you have achieved.
The more users your content is shared with,
the more traffic, and thus the number of visitors to your website increases.
Don't forget that there are some tips to promote your visibility on Pinterest.
take advantage of the Pinterest algorithm?
It is not always enough to pin its contents to
a pin on its table to make an impact. Of course, the Pinterest algorithm also
has a role to play in determining whether your PIN is relevant and should be
And there, like all algorithms, everything
becomes quite vague ...
Rest assured, there are still some tips to
believe, as we saw recently for the TikTok algorithm:
Offer inspirational and relevant
Pin “fresh” content regularly and
Meet user needs;
Respect the size of the image;
Offer rich results;
Finally, here are some additional tips to make
your Pinterest Idea PIN a success. A feature that should not be overlooked to
take full advantage of the platform.
Pinterest Really Increase Site Traffic?
On Pinterest, whenever a user browses your
PINs, they have the option to click them. This is called 'pin click'. Then two
suggestions are given: visit the site or save the Pinterest PIN on the board. If
the user takes the option to visit your website to learn more, it only
generates an organic visit.
As a result, if you convert this visitor into
a potential customer, it wins! Pinterest may have this utility to increase
traffic to your website.
improve my SEO on Google?
In fact, Google is able to detect the signals
that Pinterest sends, which is not necessarily the case with all other social
networks. If your site is indexed on Pinterest, Pin has the ability to create
backlinks. It will be listed in a completely transparent way on the
"Links" tab of your search console.
Here's how Pinterest can improve your
website's SEO: Gives you free backlinks without much hassle. This can
(indirectly) allow your site to improve its position in search engines. Thanks
to Pinterest, you don't expect to reach Google location first.
investing on Pinterest take a long time?
You have to be realistic, it can’t be done in
half a day. You need to optimize the content of your website. And on Pinterest,
create inspirational and relevant pins on a regular and constant basis. Like
any social network, Pinterest takes time to get real benefits, but a long-term
commitment is essential to attract visitors and generate traffic.
It may seem like a lot to you but it is worth
the effort. Thanks for some tips on how to increase your productivity on
Pinterest Pins already ready
One thing that will take your time and
strategy the most is to create your inspirational pin. If you are a community
manager or a general user of the platform, there are several options available
Use professional software like
Use consumer applications such as
If you really want to save time,
you can use ready-made pins directly from the pin manufacturer.
Pinterest lets you automate some of your posts
to save time. Several solutions are possible. If you take your research a
little further, you will see that you can simply increase your productivity on
Pinterest suitable for all types of business?
Pinterest is a marketing tool that can be
effective for many structures or profiles:
Content creators in general,
Influencer marketing strategy.
If your business is related to these
activities, Pinterest can be a marketing benefit for you and your website. And
it would be a shame not to take advantage of all the advice you have gathered!
Also, consider using the Pinterest mobile app that can be downloaded on iOS and