If you don't know how to podcast on YouTube,
you are missing out on a great opportunity. And, while there are other
platforms such as Spotify, iVoox, or TuneIn Radio, there is more than one reason
to be present on the Google video portal.
And no, don't worry: it's not too late to
enter the world of podcasting on YouTube, but it's the right time to start your
own program on this platform. While podcasts are nothing new, they have become
a trend these days and are something you should take advantage of. Don't stop
riding that wave!
In this post, we will tell you about the
benefits of podcasting on YouTube and what you can do best to increase your
audience, although we will also mention some difficulties and strategies to use
to overcome them. Join us!
Advantages of having a podcast on
For some, it makes no sense to think about how
to create podcasts for YouTube, as it is a portal for videos and not for
audios. However, they are very wrong and the statistics prove it.
Some things to keep in mind: Podcasts are a
powerful communication tool. It can help you in different fields and YouTube is
open to all types of viewers. You must take advantage of this audience because
the main strength of the video platform is not the content subscription. This
will lead to user loyalty towards platforms in general and channels in
Once your audience finds you on the video
platform and subscribes to your channel, you will build medium and long-term
loyalty. Because, whenever you publish new content, the user will immediately
receive it via a notification.
That being said, let’s review some of the
benefits of podcasting on YouTube:
reach more audiences
YouTube itself indicates in its official
statistics that it has more than 2 billion users, each with its own tastes and
interests. Of all of them, there is definitely a group who are interested in
listening to your podcast online.
Castos, a page that provides podcasting
services, acknowledges that YouTube is the largest content repository on the
entire web. So, you shouldn’t just think about learning how to create podcasts
on Google Video Portal on Spotify.
have more interaction
Another reason to learn how to podcast on
YouTube is that you can see your audience's comments on this platform.
Evaluating whether your content works and how you can improve it is a good
What’s more, if you’re learning to do live
podcasts, you can reply to your followers ’messages in real-time, so you can
build a closer relationship with them.
appear in search engines
As we said before on YouTube, the steps of
creating a podcast include a title, description, tags, keywords, and much more.
All these elements help to rank your content in Google search.
Don't forget that when uploading your podcast
to YouTube, it's important to follow these steps:
Choose a keyword that goes in the
Create an attractive title that
helps you attract listeners.
Mention the keyword in the video
description. In this way, you will gain positioning.
Add related tags so your podcast
is seen by people looking for related content.
Add links in the video
Keep these guidelines in mind when uploading
your podcast to YouTube, as it will help Google detect it and consider it a
valid option for search engine rankings.
So, the importance of learning how to podcast
on YouTube is that if someone searches Google for how to deal with love
separation, it will find your audio if it is exactly like that.
have better statistics
If you know how to create a podcast on Spotify
or other similar platforms, you know how many people listen to you online and
how many people download your content.
But, by hosting your podcast on YouTube, you
get better data. For example, you can get a good profile of your audience, you
know how they found your channel, how long they listen, and at what minute they
have a small audience.
you promote yourself
As we said before, having a podcast on YouTube
can help you promote your brand, or sell a product and service through
The advantage of this video platform is that
you can do it for free, since you can only promote the service within your
podcast, without huge financial investment.
You can even take advantage of this window for
an externally sponsored ad, however, for that, you need to provide valuable,
interesting content and stick to publishing on your YouTube channel.
If you're one of those people who has a blog
or website with an exclusive podcast section, uploading your content to YouTube
can increase traffic and generate more visits. Your community can be expanded
organically because your content can be on more platforms, which will create
more visibility for your personal brand.
Your YouTube podcast will become a brand that
will help you get acquainted over time and not catch anyone's eye on the web.
empathy with your users
Having a podcast on YouTube allows you to be
direct and creative, so when communicating, it helps you to be more fluid.
Just by listening to you on your YouTube
podcast, users can pay more attention to what you are saying and the message
you want to receive will have a greater impact.
is an accessible and inexpensive format
Unlike other video platforms, YouTube allows
you to reach a wider audience and at no financial cost.
As we mentioned earlier, to be able to create
the content of your podcast on YouTube, you just need the initial management of
the right tools and audio editing tools.
Disadvantages of having a podcast on
While we emphasize that learning how to
podcast on YouTube is important, this does not mean that there is no problem
with this platform, which we will mention so you can be careful.
public is less engaged
In a podcast on YouTube, the emotional
commitment that the followers of a brand have is lower, if we compare it with
the audios of Spotify, iVoox, or TuneIn Radio.
This is because, on the Google Video portal,
the public is further confused. It’s common that, after listening to a few
minutes of your online podcast, people decide to watch something else.
content is more difficult
Even if you learn to podcast on YouTube, the
titles, descriptions, and tags are accurate, your channel will take a long time
to become relevant on the platform.
It will consider the amount of 'likes and
comments on your videos, as well as the number of subscribers, click-through
rate, and retention. Receiving good statistics from each of these aspects is
not achieved overnight.
investment and equipment is needed
At the beginning of this article, we mentioned
that when you are going to host it on YouTube, the steps to create a podcast
increase because your audio must be converted to MP4 and must be accompanied by
pictures, for which you need to work harder. Do it well.
Each episode of your podcast on YouTube may
have a static image with minimal variations, but if you want to do something
interesting to your audience, your audio must be accompanied by a moving video.
And if you want to podcast like a
professional, you have to show yourself to the public on YouTube. To do this,
at least, you need an HD webcam and microphone, which is not cheap at all.
Analytics can be misleading
In the previous section, we said that a good
reason to learn how to podcast on YouTube is the statistics given by the
platform. But, this does not mean that there is not a catch in the back.
Help page YouTube says that if a person
watches a 30-second video, it will be considered a view. Thus, you may think
that your online podcast is working very well or very poorly due to the number
of views, but that data is wrong.
In fact, if it’s a podcast on YouTube, then
what you’re looking for is durability. It doesn’t matter if your followers are
low, if they stay until the end of your video then you’re doing well.
audience likes short content
While there is a diversity of listeners on
YouTube, many prefer concise content; If the duration of your podcast is long,
there may be limitations in attracting such viewers.
But, don't be discouraged: this does not mean
that no one on YouTube will listen to your podcast. You can even create your
content for both types of users.
not allow download
One of the drawbacks of the content we upload
to YouTube is that it does not allow downloads that can take it anywhere,
something that is possible with other podcast platforms.
the phone does not allow other tasks
Although it is the most popular video
platform, YouTube has a problem that while listening to something from this
software on the mobile phone, it does not allow you to perform other activities
with the phone at the same time.
You must keep the window open to listen to the
content on YouTube. The moment you try to exit, the content will be closed.
Having a podcast on YouTube is not something
very complicated. This will require a little more preparation (especially if
you want to appear in front of the camera) and also, will have trouble
splitting your audios into themes.
But if you’ve come this far, you’re willing.
And we will be ready to help you, including our influencer marketing services and other specialized fields.