If you don't know how to podcast on YouTube, you are missing out on a great opportunity. And, while there are other platforms such as Spotify, iVoox, or TuneIn Radio, there is more than one reason to be present on the Google video portal. 

And no, don't worry: it's not too late to enter the world of podcasting on YouTube, but it's the right time to start your own program on this platform. While podcasts are nothing new, they have become a trend these days and are something you should take advantage of. Don't stop riding that wave! 

In this post, we will tell you about the benefits of podcasting on YouTube and what you can do best to increase your audience, although we will also mention some difficulties and strategies to use to overcome them. Join us!

 

Advantages of having a podcast on YouTube 

For some, it makes no sense to think about how to create podcasts for YouTube, as it is a portal for videos and not for audios. However, they are very wrong and the statistics prove it. 

Some things to keep in mind: Podcasts are a powerful communication tool. It can help you in different fields and YouTube is open to all types of viewers. You must take advantage of this audience because the main strength of the video platform is not the content subscription. This will lead to user loyalty towards platforms in general and channels in particular. 

Once your audience finds you on the video platform and subscribes to your channel, you will build medium and long-term loyalty. Because, whenever you publish new content, the user will immediately receive it via a notification. 

That being said, let’s review some of the benefits of podcasting on YouTube:

 

1. You reach more audiences 

YouTube itself indicates in its official statistics that it has more than 2 billion users, each with its own tastes and interests. Of all of them, there is definitely a group who are interested in listening to your podcast online. 

Castos, a page that provides podcasting services, acknowledges that YouTube is the largest content repository on the entire web. So, you shouldn’t just think about learning how to create podcasts on Google Video Portal on Spotify.

 

2. You have more interaction 

Another reason to learn how to podcast on YouTube is that you can see your audience's comments on this platform. Evaluating whether your content works and how you can improve it is a good response. 

What’s more, if you’re learning to do live podcasts, you can reply to your followers ’messages in real-time, so you can build a closer relationship with them. 

 

3. You appear in search engines 

As we said before on YouTube, the steps of creating a podcast include a title, description, tags, keywords, and much more. All these elements help to rank your content in Google search. 

Don't forget that when uploading your podcast to YouTube, it's important to follow these steps: 

●      Choose a keyword that goes in the title.

●      Create an attractive title that helps you attract listeners.

●      Mention the keyword in the video description. In this way, you will gain positioning.

●      Add related tags so your podcast is seen by people looking for related content.

●      Add links in the video description. 

Keep these guidelines in mind when uploading your podcast to YouTube, as it will help Google detect it and consider it a valid option for search engine rankings. 

So, the importance of learning how to podcast on YouTube is that if someone searches Google for how to deal with love separation, it will find your audio if it is exactly like that. 

 

4. You have better statistics 

If you know how to create a podcast on Spotify or other similar platforms, you know how many people listen to you online and how many people download your content. 

But, by hosting your podcast on YouTube, you get better data. For example, you can get a good profile of your audience, you know how they found your channel, how long they listen, and at what minute they have a small audience.

 

5. Help you promote yourself 

As we said before, having a podcast on YouTube can help you promote your brand, or sell a product and service through advertising. 

The advantage of this video platform is that you can do it for free, since you can only promote the service within your podcast, without huge financial investment. 

You can even take advantage of this window for an externally sponsored ad, however, for that, you need to provide valuable, interesting content and stick to publishing on your YouTube channel. 

If you're one of those people who has a blog or website with an exclusive podcast section, uploading your content to YouTube can increase traffic and generate more visits. Your community can be expanded organically because your content can be on more platforms, which will create more visibility for your personal brand. 

Your YouTube podcast will become a brand that will help you get acquainted over time and not catch anyone's eye on the web.

 

6. Generate empathy with your users 

Having a podcast on YouTube allows you to be direct and creative, so when communicating, it helps you to be more fluid. 

Just by listening to you on your YouTube podcast, users can pay more attention to what you are saying and the message you want to receive will have a greater impact.

 

7. This is an accessible and inexpensive format 

Unlike other video platforms, YouTube allows you to reach a wider audience and at no financial cost. 

As we mentioned earlier, to be able to create the content of your podcast on YouTube, you just need the initial management of the right tools and audio editing tools.

 

Disadvantages of having a podcast on YouTube  

While we emphasize that learning how to podcast on YouTube is important, this does not mean that there is no problem with this platform, which we will mention so you can be careful.

 

1. The public is less engaged 

In a podcast on YouTube, the emotional commitment that the followers of a brand have is lower, if we compare it with the audios of Spotify, iVoox, or TuneIn Radio. 

This is because, on the Google Video portal, the public is further confused. It’s common that, after listening to a few minutes of your online podcast, people decide to watch something else.

 

2. Positioning content is more difficult 

Even if you learn to podcast on YouTube, the titles, descriptions, and tags are accurate, your channel will take a long time to become relevant on the platform. 

It will consider the amount of 'likes and comments on your videos, as well as the number of subscribers, click-through rate, and retention. Receiving good statistics from each of these aspects is not achieved overnight.

 

3. More investment and equipment is needed 

At the beginning of this article, we mentioned that when you are going to host it on YouTube, the steps to create a podcast increase because your audio must be converted to MP4 and must be accompanied by pictures, for which you need to work harder. Do it well. 

Each episode of your podcast on YouTube may have a static image with minimal variations, but if you want to do something interesting to your audience, your audio must be accompanied by a moving video. 

And if you want to podcast like a professional, you have to show yourself to the public on YouTube. To do this, at least, you need an HD webcam and microphone, which is not cheap at all.

 

4. YouTube Analytics can be misleading 

In the previous section, we said that a good reason to learn how to podcast on YouTube is the statistics given by the platform. But, this does not mean that there is not a catch in the back. 

Help page YouTube says that if a person watches a 30-second video, it will be considered a view. Thus, you may think that your online podcast is working very well or very poorly due to the number of views, but that data is wrong. 

In fact, if it’s a podcast on YouTube, then what you’re looking for is durability. It doesn’t matter if your followers are low, if they stay until the end of your video then you’re doing well.

 

5. The audience likes short content 

While there is a diversity of listeners on YouTube, many prefer concise content; If the duration of your podcast is long, there may be limitations in attracting such viewers. 

But, don't be discouraged: this does not mean that no one on YouTube will listen to your podcast. You can even create your content for both types of users.

 

6. Does not allow download 

One of the drawbacks of the content we upload to YouTube is that it does not allow downloads that can take it anywhere, something that is possible with other podcast platforms.

 

7. On the phone does not allow other tasks 

Although it is the most popular video platform, YouTube has a problem that while listening to something from this software on the mobile phone, it does not allow you to perform other activities with the phone at the same time. 

You must keep the window open to listen to the content on YouTube. The moment you try to exit, the content will be closed. 

Having a podcast on YouTube is not something very complicated. This will require a little more preparation (especially if you want to appear in front of the camera) and also, will have trouble splitting your audios into themes. 

But if you’ve come this far, you’re willing. And we will be ready to help you, including our influencer marketing services and other specialized fields.