In public relations, some instruments and
techniques are important. Since founders and startups don’t usually have high
advertising budgets, public relations opportunities are even more important. In
this way, the positive impact of the company can be promoted to convince the
customers in the end. To do this, it is important to know the definition,
tools, and examples of PR. In addition, each founder should ask himself which
limits apply and which PR strategies work particularly well. The following
article presents the main issues of public relations and discusses the issues
of public relations.
of public relations
Public relation is an early part of image
building. It is briefly used as a synonym for PR or PR. Public relations
relates to the cultivation of strategic
communication and relationships between a company and one or more target
groups. These can be customers, business partners, but also employees, or media
representatives. Communication channels are also varied and range from offline
offers to social media, blogs, and other online channels. When public relations
is successfully implemented, the target group builds trust in the company and
ensures a positive image.
Different people have defined marketing
differently. Some call it the purchase of goods or services, some call it
merchandising, others call it the sale of goods. In a real sense, buying,
selling, and buying everything falls under the marketing department.
Marketing is a management process that deals with the sale and purchase of
products and services. It includes all the activities that take the product
from the concept to the customer. Product design, storage, packaging, transportation,
delivery, advertising, branding, sales, pricing, etc. are part of marketing
activities. In short, marketing is an organization that works to gain and
Between Public Relations and Marketing
Public relations and advertising often appear
in the same context, which is why many assume that these regions coexist. But
the two terms are seen differently from each other. On the one hand, public
relations is cheaper than advertising. And thus much more attractive for
startups and emerging founders without a high budget. Also, public relations
work through press work can have a more credible and long-term impact than
advertising. Because public relations pursues the goal of creating a positive
image and awareness, on the other hand, advertising is sales-oriented. Thus,
the combination of the two fields is often successful. But just as important as
public relations is to start a company, advertising should be.
The following points are noteworthy as far as
the difference between Public Relations (PR) and Marketing is concerned:
The process of maintaining a
positive relationship and managing the flow of information between companies
and society, in general, is called Public Relations (PR). Marketing is a range
of activities that involve creating, communicating, and delivering valuable
products and services to buyers.
Involved in public relations
organizations and brand promotion.
However, in marketing, the company promotes the products and services offered
to its customers.
Marketing and public relations are
both parts of the management function, where marketing is a line function that
contributes directly to the bottom line of the company. Public relations, on
the other hand, is the work of employees that indirectly helps the organization
achieve its goals and objectives.
Public relations is achieved
through communication, i.e. through free media, through which the organization
opposes propaganda and gets publicity through the approval of third parties,
such as word of mouth, press conferences, press releases, speeches, etc., which
are based on paid media. Radio, television, and print advertising.
The general public as a whole is
involved in public relations, while marketing activities target the target
The goal of marketing is to
convert buyers into buyers, that is, to create sales. Rather, the goal of
public relations is to build trust and maintain the company's reputation.
Public relations is two-way
communication. In contrast, marketing is a monologic activity, involving only
After all, in order to be able to use
different tools for public relations, a company’s goals need to be established.
An accurate analysis is effective for target groups and your own pricing. Then
the communication method and channel selection begin. Approaches refer to
different areas within the company that are suitable for public relations. This
includes the following devices:
Corporate communication to improve
the public image
Product PR to improve the image of
Crisis communication to maintain
the image of the crisis
On the other hand, there are various means of
communication through which public relations can be actively pursued. These
include the following channels as instruments:
Press and media work, for example
on TV or radio stations
Online PR, online portals
included, but social media
Direct mailing, for example, press
Internal communication about staff
Ceremonies and fairs
Each of these public tools consists of its own
huge area, for which good preparation is most important. Because the
possibilities of mass communication devices have been simplified through
digitization. But still, every PR strategy should always follow a specific goal
and adhere to defined principles.
of public relations
There is no such thing as a perfect PR
strategy because it and the public relations tools depend on the
company's values and personal goals. But for startups and founders, affordable
public relations channels deserve to be covered first. Inexpensive channels for
public relations include, for example, social media profiles. Because suitable
videos or photos can be published quickly and cheaply via Instagram and Facebook.
Press releases do not cost as much as public
relations tools, as they are sent via email to news portals or partners. Also,
liaising with editors, clubs, and associations can help improve your own brand
and image. Even sponsorship for the founders is relatively cheap if the
regional youth team is given a new jersey instead of FC Bayern Munich.
Answer from the common PR question
Most of us have questions about PR over the
practical work in our field. You can achieve more solutions if you can ask
questions about your thoughts. Here we have answered some questions on PR
issues that are commonly done through us.
Are The Main Focuses Of Public Relations Work?
For business, it was always very useful to
connect with specific editors. Because if you have a good relationship with an
editor, he will be happy to write about you a second time. Remember, this is a
win-win situation. So something should be given to both parties without
changing. When it comes to public relations channels, you must distinguish
between specialist magazines and boulevards. Even the cover letter is
completely different and always has to be adapted individually.
Should Founders Go On Social Media To-Do PR?
It’s important to decide for yourself what you
want to publish on social media and what you don’t. Basically, a founder wants
to sell a certain product. For me, completely personal things are included in a
personal, separate profile. Not only this, with the help of fire you can do
ding. Rather, it also confuses the interests of the potential buyer. A good
example here is when people only show pictures of kids and animals when they
actually wanted to sell a product. Please don't confuse it and always watch it