The latest trends in the world of eCommerce
and digital marketing have given rise to the presence of so-called genuine
influencers or real influencers.
These are the direct evolution of traditional influencers.
As technology grows in the digital world, so
do ways to reach the target audience. Many brands have found that approving
their products to celebrities is a great way to reach more people.
Thanks to platforms like Facebook, YouTube, or
other similar social networks like Instagram, Twitter. Influential people have
sold or promoted thousands of products to millions of people. Now, it’s time
for a new trend that will revolutionize influential marketing from here on out.
This is a real influence or Genuine Influencers.
What are real influencers or real
This new evolution of influencers is dominant
users of social networks and streaming platforms. However, they do not sell the
product directly but are responsible for spreading the idea or belief among
their audience. After all, the biggest brands rent them out because they have a
very high level of impact that goes beyond direct sales.
In other words, these individuals are
considered to be very real influencers. Because they are able to create trends
and even change the mindset of hundreds or thousands of people. This is why
they are called real influencers.
A very special issue is how brands or
organizations hired real influential people like the WHO (World Health Organization)
to send a clear and direct message about the importance of vaccination
worldwide. In the end, they do not sell any particular product, but on the
other hand, they propagate theories and ideas for a specific purpose.
On what do these real influencers
These individuals live exclusively on their
image and their personality. Their digital reputation is everything to them and
they work every day to maintain it or even increase it over time. These factors
allow thousands of people and organizations to carry a message.
In order to promote digital marketing with
these real influencers or genuine influencers, it is important to effectively
choose who will be the influencer representing the brand. Everyone has a
different profile and not all companies match what they are looking for. So it
is important to know how to choose these.
In the case of these influencers, it is
important to know which organization they are working with and how to establish
a relationship with them so that their policies and ideas cannot be betrayed.
Over time, that is likely to change.
Differences between influencer and
Influencers are basically identified by having
a strong business profile and promoting a particular company’s product or
service. They do this in exchange for economic benefits, depending on the
amount they receive or how many followers they convert.
These influencers use social media such as
publications, stories, videos, reels, etc. to promote a product or service.
They send promotional messages by selling one or the other product using their
live broadcast on various platforms likeFacebook or YouTube.
On the other hand, real influencers can be
very effective for organizations towards that goal, carrying a message to their
goals or helping to change a negative perception without selling products and
The real influencers are not providing any
products or services. They are going to promote themselves by identifying them
with an idea, belief, or information. The most important thing in working with
these real influencers is to sincerely reflect the values they feel for
This is why it is so common to work with real
influencers or genuine influencers in branding strategies or when spreading
corporate social responsibility. The important thing is to be clear about what
kind of profile an organization has with its marketing intentions.
The benefits of real influencers for
Genuine influencers or real influencers are
dedicated to transmitting truthful information. They always try to provide
highly valuable content for their followers on various social networks. This is
why they generate so many benefits for the following brands:
work for different sectors
Genuine Influencers have played an important
role for many brands and companies. Such as charities, entities such as the
OMS, and companies from all kinds of niches. Similarly, these influential
cosmetics have taken a central role in the market.
For this reason, you see real influential
employers explain the benefits of their products to millions of follower
account owners. Above all, in laboratories, animals should be tested among
vegetarian and sustainable products.
It’s not the only branch where you see them do
specific work because they can be used to promote sports events, environmental
promotions, political events, and others.
Tired of aggressive advertising around the
lives of millions of people, real influencers create content that engages the
user naturally. Lots of ads every day through networks, television, and other
media are already protected by this type of advertising.
A very effective and modern way for companies
to sell products and services is to be truly influential. Because they promote
or transmit the benefits of a brand through any activity, word, or valuable
content and not in an aggressive way.
You must have a large number of followers to
be truly effective in terms of quality. But above all, build a lot of trust and
credibility in the community. For this, it is important that the influencer
remains stable and consistent throughout his or her entire career with a
specific message or defense for the same reason.
All this will have a direct impact on ideas
and positions that are respectful of other influencers. True influencers are
not going to change your mind in the short term.
Organic SEO positioning is the optimization of
a web portal for proper use in various search engines like Google. A good way
to build a position is through links or quality links from other websites,
something called "link building".
Through authentic influencers, a better
position can be created if they use quality links and influencer marketing actions.
For many companies, being able to reach many
more markets around the world is the key to generating more sales. They can
achieve this by genuine or real influencers because they enjoy thousands or
millions of followers all over the world.
The use of these influencers is only a part of
the whole influencer marketing. It is a device that can reach any organization
and achieve the best results for engagement.
A prescriber is a person who has the
opportunity or feature to send a message to the whole community when giving
their opinion about a product or service.
The real influencers are the channel
subscribers who offer their confidence to speak for an organization and
influence the behavior and thinking of their followers. This has a direct
impact on the greater likelihood that these people will be potential customers.
of the brand
Having a brand image or voice as a real
influencer will give the company a reputation and humanize the products or
services it offers.
These profiles help create a belief that the
organization would not be able to achieve otherwise without the use of these
influencers, as they give the organization a unique personality and spread its
brand popularity on social networks
of influencer marketing gives very good results on
social networks. Hurry up with lots of engagement and increase followers. It is
very common to speak on behalf of these real influencers. For example, about
the advantages of some brands of food, because in this sector they give good
results in networks.
And it’s a very powerful communication tool
that’s real or really impressive. Brands know how to reap the benefits of
digital marketing with the image and credibility of this "brand
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