Your company needs search engine optimization!
Should you hire someone for this, such as hiring a so-called
"in-house" SEO, or hire an agency? Today we are going to present to
you the advantages and disadvantages of both the parties and all the possible
combinations. We then suggest proper use for each constellation.
At our SEO Agency, we always suggest you visit an
agency. No, seriously: sometimes one thing makes more sense, sometimes another.
And sometimes even both make sense at the same time.
We will now explain to you objectively and
purposefully, from years of agency experience, how you can make the best
decision. We will first tell you the advantages and disadvantages of an agency,
then the advantages and disadvantages of in-house SEO. And finally, we will
tell you how and in which case which type of SEO makes the most sense for you.
Here we go!
advantages do agencies have over in-house SEO?
Agencies are flexible, which is a
big advantage. Services can be booked without hiring new employees. Utilization
Peak, such as Relaunch, works great with an SEO agency.
The knowledge environment in good
agencies is very fertile and dynamic, the level of knowledge is often more
up-to-date than in-house SEOs.
The organization takes care of
further education and training. Companies don’t get sick or go on vacation.
Employees also get sick, but services then continue through alternatives. If
your only in-house SEO has been sick for weeks or even months, he's sick! This
cannot easily happen to you in an agency.
Agencies have insights into many
different markets and industries and can bring a lot of experience from other
Agencies are certainly harder to
realize than an employee sitting directly in the company. Communication is
sometimes more difficult, especially when the agency has many other clients to
look after the employee.
Target groups, markets, and
products are probably not present and are known as internal employees.
The company has little, sometimes
no access to corporate resources, you have no interface like an internal
employee. As an agency, we can't search for images of suitable products on the
company's internal servers, but we need to ask here.
People who contact the agency can
change often, but they don't have to.
Now let's take a look at the advantages and
disadvantages of in-house SEO.
of in-house SEO
An employed SEO is just the focus
of your company and nothing more. He knows the philosophy, product, customer,
strategy till the last detail.
Your SEO can respond quickly, it
only has you as a "customer".
He knows the internal processes
and knows who to go to. He sits in marketing meetings and is always up to date.
of in-house SEO
Operational blindness can become a
major problem, especially after a few years. Many in-house SEOs and the whole
team, therefore, go to the agency regularly to get an outside view.
The knowledge of your employees
must be promoted and developed. Otherwise, it may be that the current trend and
development will not reach him so fast.
Your in-house SEO can only
communicate with each other with difficulty within the company, other SEOs can
only reach through conferences and non-professional communications such as
meetups or Facebook groups.
Must fill a full-time position. If
you do not do enough, the company will lose money and pay too much. SEO cannot
do too much by itself. 35-40 hours is normal, more or less very difficult.
Need to set up an in-house SEO.
Hiring a good SEO is incredibly difficult. Flexible work hours, flextime, home
office, and much more are ideal in the world of online marketing. If you are an
industry firm that is still quite reluctant in this regard, it is difficult or
impossible to find a good in-house SEO. Why would he come to you and come to a
team where he has several more SEOs, better advancement and career
opportunities, and better working conditions?
If you only have one SEO, giving
them up will be a huge problem for you. And then again filling this position
can be quite difficult and very tiring. This is a big advantage of agencies:
they give you more consistency and stability.
should you get an agency and when should you get an in-house SEO?
You should get an agency only if your budget is
limited. Because then an SEO worker leaves questions about his thousands of
euros per month. Even if SEO is not yet implemented in the company, we suggest
you do at least one SEO audit by a company first. Because then you know what
you need and what the scope of your efforts should be.
If you find that your SEO needs a lot, then you
should hire several people for your SEO. Many companies make a real start with
an agency and at the same time look for in-house SEOs. So you can start SEO
once in a few months. As soon as you have an employee, you will gradually
reduce the agency time. In this type of model, if you're still behind the
agency on board, it's smart: restoring to the top of performance (like during a
relaunch) or doing things that your in-house team can't handle. And above all
as a partner to challenge your inner team and point out new trends.
The advantage is that you can book agency time in
case of a shortage of staff. If you notice that you need more manpower
permanently, you can advertise a new position. On our platform, we will not be
angry with you, as many of our big customers do.
in-house marketing for the control
Another, very common or even the most common
solution for us is if you usually have an employee for online marketing, who
controls various specialized companies. This person must be a very strong
communicator but then can offer the best combination of internal connection and
agency knowledge. Many of our most successful customers use this model.
An example: Isabella is an employee as an online
marketing manager and takes care of the company's newsletter, Google Analytics,
and some SEO. For the rest of SEO, he has an agency in his hand, which gives
him the latest information so he stays up to date. He also booked Google ads
and blog posts for the company's blog from the same agency and has a second
agency for web design and programming. He doesn't like these things at all, so
he's glad he can give it up. Above all, he ensures that the development of all
online marketing systems and websites is consistent with corporate strategy as
a whole. He manages and controls the company and also controls the results of
A single in-house SEO who only does SEO and works
alone is relatively rare. This is mainly due to the disadvantages listed above,
such as low growth potential and no exchange. Career prospects are very bad,
you can only be a marketing director or something like that - and only if the
supervisor leaves. These external SEOs do not feel so comfortable in many
classic companies and prefer to go to companies that have multiple SEOs in your
team - or they go to an agency.
If you have little to do permanently for
full-time SEO, you can decide if you want to do SEO next to an employee. If you
choose this variant, it will ensure that it will never be 100% up-to-date -
this is not possible if you only do it side by side. This is why we personally
do not find this solution so good.
A great solution for an initial situation is
"very little work for a full-time SEO" an SEO freelancer. He worked
in different companies at the same time. For example, a freelancer works two
days a week for a spectacle maker, one day a week for an online store, and two
more days a week for you. Freelancers, like most in-house SEOs, have a good
outlook on the company from the outside and they are still relatively deep
within the structure.
If your company is still very small or only in
its own right, then an agency is most understandable. As the managing director,
you then act like the employee who controls the agency. Here it is important
that you communicate what you actually do, that is, what your goals are and
what you want to achieve.