Join Instagram to create interest in your
audience with your posts. Sometimes you may be asking yourself, "But does
it matter?" And, of course, we can say that yes, it is very important. It
is based on your busyness that you can measure your results. Because if they are
not interested in your content then just having a large number of followers is
Have you ever stopped thinking about how to
create more engagement on Instagram? But before we explore strategies to
improve it, we come up with an important reflection: Do you really know what
engagement is and how to measure it?
If your answer was “no” to any of these
questions, don't leave!
Currently, Instagram is the fourth most used
social network in the UK, with 28.81 million active accounts, according to an
August 2021 report.
Want to take advantage of this huge social
network and increase engagement on Instagram? In this article, we are going to
present some tips to help you. Want to know what they
are? Read on!
What is Instagram Engagement?
With the rise of social media, an important
word has emerged: engagement. Busyness can mean, “dedicate yourself hard”. But
what will be the engagement on Instagram?
Join Instagram to create interest in your
audience with your posts.
When we talk about interest, a lot is
involved. It starts with just liking what you post, but it goes beyond that. An
engaged audience participates and often other users participate.
Busyness on Instagram is basically measured by
the interaction of your visitors with your profile and there are some ways to
interact. What are they:
Posting to feed;
Share the story;
Send directly to friends;
Published in the story;
Send a direct message;
Respond to elections;
Answer the question box;
Send posts with direct messages.
Send a message via Instagram
The Instagram algorithm recognizes these forms
of interaction as "points" in the category engagement. The more
points a profile has, the more the social network delivers its content. Both to
its followers and to the public that may be interested in it, through hashtags
and the explore function.
measure your engagement rate?
As a user, you may think that in order to
measure engagement on Instagram, you should only consider the number of your
followers. But no!
There are two rates that can be considered,
but only one of them will give you real information about your engagement rate.
Let's meet them?
Public Engagement Rate
The public engagement rate takes into account
the number of your followers. It would be like taking the total number of likes
of a publication and dividing it by the total number of followers.
You can, yes, calculate this rate, but compare
what happens next. Because this formula does not take into account the actual
engagement of your audience, as usual, reaches more than the number of
For example, if you have 1,000 followers and
had a total of 200 likes, you would divide 200(likes)/1000(total followers) to
know the public engagement rate, which in this example will be 20%.
However, this is not as effective because the
result will be higher than the actual rate, as you will see below, which gives
a false impression.
actual engagement rate
The actual engagement rate is the main
indicator that is taken into consideration. The purpose of this rate, as the
name implies, is to present the reality of how busy your audience is.
This is very effective because it considers
your reach more than the number of your followers, then shows the reality of
your audience engagement on Instagram.
Going back to the previous example, if you
have a total of 200 likes on a post, to find out the actual engagement rate for
that post, you'll need to divide that data by the reach number. If the reach
was 2000 users, the calculation will be 200(likes)/2000(reach) which equals
Notice the difference between the universal
rate (20%) and the actual rate (10%). So, it’s always important to value the
actual engagement rate rather than the universal rate, because it will show you
the truth of your audience’s interest.
Tips to increase your engagement on
Now that you know what it is, its importance,
and how to measure engagement on Instagram, we’ve put together some tips on how
to increase this index. Want to know more? Follow the list below!
It is essential to plan any internetwork if
you want to create positive results.
With Instagram, it’s no different. So, you can
maximize the reach of your publication by planning what you will post some time
of the week.
at the best times
Posting at the best time does not mean posting
at the top of social networks. You need to study your audience to know their behavior.
In this case, some tools can be useful when
the day and time are presented with the maximum audience. Search on search
engines and find out what is available in the market and which can serve you
best. Another possibility is to use the "Insights" feature, which is
available to commercial creators and content creators on Instagram.
with your audience
According to the Oxford Language Dictionary,
interaction can be defined as "communication, conversation, behavior,
communication between people living together." So be sure to communicate
with your audience.
Most of Instagram’s participation comes from
visitors ’interactions with your profile. So, it is very important to encourage
this conversation and respond to everyone you come in contact with.
keep an eye on the persona
It’s important not to know the days and times
when your audience is the busiest, but to know them in every possible way and
build content based on it.
For him, always keeping an eye on personality
is one of the most effective ways to create quality content that your audience
can identify with.
The key to increasing engagement on Instagram.
This does not mean that you should post all day or even every day.
In that case, what determines the frequency of
your post is the audience response. Post and see when you have the most
engagement and post on those days so you run the risk of not getting your
It’s important to remember to keep publishing,
but it’s not publishing any posts that will bring the expected engagement.
To get good feedback from your audience, you
need to publish valuable content, which means you need to solve some of your
publishing problems, even content that can entertain them.
Humanizing your Instagram profile can increase
With this technique you can publish your
company day-to-day, even the simple fact of presenting a picture of
the professionals behind the profile will help increase your authority.
This happens because humanization creates a
connection with the public, which responded positively.
Instagram stories are recent on social
networks, but they are already a favorite feature of many people.
According to Caltech, which collected data
from Facebook, in 2011, Stories already had 50 million active users daily.
So betting on this social media function is a
great choice if you want to create an engagement on Instagram.
How to explore stories to get busy on
You’ve already seen how popular stories are
among Instagram users, you’ve also seen how important it is to invest in this
tool to enjoy its benefits.
Now, let us show you how to use this function
properly to stay busy on Instagram.
One of the functions that Instagram offers is
the question box. In it, your audience can ask a variety of questions, and you
can answer them in person or in public, via a new post on the story.
Another work on social networks is old. These
were also made on the basis of questions, but in this case, there are only two
predefined answer options.
Like voting, multiple-choice boxes can be used
to give objective answers to the questions you create.
This feature allows you to create a question
and determine the correct answer, which will appear in green when the user
This is a great bet if you do life or events
You can open a countdown so that your audience
can wait with you, thus creating a notification for users who want to take part
in the event.
Another way to engage your audience is to
provide ready-made templates.
You can answer screensaver templates or themes
and share them in stories.
For example, it is common for Netflix to
provide screensavers with pictures of their series and movies. In this way, he
encourages the stories to be “printed” and his brand is present in the public
memory because he will always be seen when he opens his mobile phone. Great
marketing strategy, isn't it?
You can make filters available to the general
public. This could be a fun filter or makeup, for example ... whatever it is,
whatever the availability of templates, it will ask your audience to save and
in this case, picture stories with filters are posted whenever your brand is
It is also possible to move towards a paid
traffic plan, create paid ads in the story and take advantage of the more than
500 million users using this function. In 2018, there were already more than 2
million advertisers, which shows the success of the function.