Instagram's success is impressive: More than one billion people worldwide use social media platforms. And Instagram stories are viewed by almost half a billion people every day. This is why more and more companies are expanding their media presence more and more professionally. Many of them use the opportunity to network with fans through Instagram Stories. But you should learn how Instagram stories work and how they maintain users. We've listed seven ideas you can use to create successful Instagram stories.

 

How do Instagram Stories work?

You can post as many photos, videos, and posts as you like on the Instagram Store. These then appear at the top of the news feed. A colorful frame around the round profile pictures shows that there are new stories - both from you and other followers and users. By clicking on the profile picture, the stories are played in full-screen mode. If you post several stories, they may appear in a slideshow and tell one "story" after another - hence the name. The special feature of this story format is that the stories are deleted after 24 hours. Thus, the dynamics of this format work differently than the normal contribution of the feed, which means different ideas can be tried.

 

Why use Instagram Stories?

Whether you use this social network personally or professionally - using Instagram stories gives you a lot of decision-making. Among other things, you can benefit from the following benefits:

 

●      Generate a lot of interest and added value

●      More visibility

●      More than 300 million users use the function

●      With the entertaining content, brands can increase their traffic and make their own brand better known without delaying users for too long

●      The Messenger is used more through Instagram Stories, which leads to a more personal exchange

●      24 hours of storytelling

●      More options Ads to switch

●      Integration of influencers

 

Successful Instagram Stories 2022: Tips for the perfect design

 

In general, you can edit Instagram stories to your liking: insert text, choose color schemes, insert stickers, music, and hashtags, and identify people. If you're not sure which design works best, take inspiration from other successful Instagrammers. A good rule of thumb is not to overload your photos with too much detail. It's best to choose an expressive background image and underline its message with the selected title.

 

This is especially important for companies to make the stories look more or less the same so that followers can recognize your company's account directly. This way you create a corporate identity and differentiate yourself from other accounts. Basically, however, you need to make sure that the choice of design, font, and the color is relevant to the subject and suitable for the industry. In the beginning, it is worthwhile to create different versions of a photo and look at them side by side to get an idea of ​​the effect of color and size. Soon, but, you will no longer need it and you can start with it. If you want to keep everything even and professional, you can create your own design templates with a special program and then insert them into the app.

 

7 ideas for successful Instagram Stories 2022

Now we want to reveal seven ideas for successful Instagram stories that you can use to make your story posts exciting and varied. Also, if applied well, these ideas can enable you to increase your reach.

 

1.     SURVEYS

Instagram allows you to use surveys in your stories. You can ask a question and followers can vote using two possible answers. Not only is this a very fun idea, but it may also have some benefits for you. On the one hand, you increase the engagement of your followers and on the other hand, you find topics of interest to your fans. For example, you can vote on their products, new offers, or designs and at the same time improve customer satisfaction. Followers, on the other hand, feel that they are involved in important decisions.

 

2.     LIVE-VIDEOS

Instagram success stories also include live videos that you can start with live stories. A big advantage is a direct notification to followers that you have started a live video. This function allows users to directly "tune in" and participate in the video. Since you can use the comments function to send queries or use only comments and emojis, which are immediately displayed to you and everyone else, you have the opportunity to start a direct conversation. This is especially useful if you have news to announce and then can answer questions directly.

 

3.     TAKEOVER

With an Instagram takeover, you briefly transfer your account to another Instagram user. Influencers are suitable for those who adapt your company to their content and who can increase your reach for their high number of followers. In general, enhanced collaboration with influencers is worthwhile, as it gives you access to important issues, can expand your target group, and lead to more exciting collaborations. After meeting the conditions with the influencers, you have already agreed on, you can start. In stories, he then publishes appropriate content that gives your followers a variety of insights. In any case, announce the takeover in advance so that users know. Also, the announcement of takeover again offers potential content, for example starting a countdown.

 

4.     INTRODUCE EMPLOYEES

 

If you hire employees, it will be interesting for many followers to find out what their job is in the company. So keep them in the spotlight and show a personal side of your company. Stories are a good format for this because they give you concise, dynamic, and authentic insights. It brings your employees closer to your customers and at the same time makes your employees feel valued. You can post random, one-stop videos for Instagram stories. For example, when a favorite song is playing and your employee gives an immediate karaoke session. Or try a week-long Instagram story series where a different employee takes an Instagram account every day.

 

5.     TEASER

 

Quick, easy, and successful Instagram stories can be created with teasers. For example, here you have announced a new post that you have just published on your profile. You can share this post from your profile in the story by clicking on the small paper plane at the bottom of the post. The post will then appear in your story and by clicking on it, followers can go directly to this post on your profile. If you want to make it particularly exciting, you can cover contributions to the story with a sticker to arouse the curiosity of your followers.

 

Another possibility is a screenshot of your feed, which you embedded in your story and covered the first post with a sticker. The advantage of this story concept is that your posts will not get lost in the crowd of your followers. Because a lot of Instagram users are increasingly just going through the stories and not looking at the whole feed. Therefore, you must use this function.

 

6.     CALL-TO-ACTION

 

Instagram Stories gives you the perfect framework to focus "just" on blog posts, other profiles, or new promotions. Send a "call-to-action" and encourage your followers to like posting, follow other channels, or visit your website. With a swipe-up button, the whole thing is simple and, above all, more convenient for your followers. You can insert it into your stories and save a link so that when viewing your story, users have to swipe their fingers to go to another website. But, you only get this function if you have 10,000 followers.

 

7.     REPOSTS

 

If your company's customers, partners, sponsors, or fans present your products in their stories, mention them, and above all mark your profile, then you should take this opportunity and share these stories. Because the posts will appear as soon as you are marked and you can easily repost them. If you like, you can edit them, add text, stickers, and emojis, and then publish them. This feature also has several advantages. First, show your followers that you see their posts and that you are interested in them. With it, you create intimacy and perception. Second, you can also use symbols to determine your range growth, as your followers also interact with your company. That's why symbols are really valuable, which is why you can call your fans, for example in call-to-action stories, to mark or link your profile.

 

Use the Instagram highlights

 

Highlight an excellent feature of Instagram. Because with it you can save your stories which should not go away after 24 hours. You can create different highlights for different topics, for which you assign stories. It is especially suitable for various formats, such as employee identification or takeover. Highlights are located directly below the bio of your profile, which means central and clearly visible to everyone. They can then be named according to their content and assigned to a profile picture. But keep in mind that you can't save all the stories at random, because they can only save a limited number of stories.