The use of telegram advertising goes hand in hand
with the popularity of online people. It is a unique platform of Russian origin
that has been acquired in the world of communication. Faced with the latest
Facebook Inc server crashes affecting WhatsApp, Instagram, etc., many companies
have gained prominence.
One of the biggest gains in recent years has been
the telegram. Even Republican candidate Donald Trump's ban on posting on social
media has led to millions of telegram followers following him. With this,
Telegram Ads started using a new way of communicating through advertisements.
Brands and businesses are starting to use
telegram ads as a way to get to less densely populated areas. And this way you
can reach your potential customers better.
Telegram is a messaging application like WhatsApp
or Signal. It allows people to communicate through text messages, video
exchanges, audio notes, calls, or even video calls. It may look very similar to
its main competitor, but the fact is that it handles other important aspects
Telegram is cross-platform and can
be downloaded from any user device.
Telegram ads may be used on one
device without having previously been downloaded to another device.
It contains an application that
allows you to use Telegram through a web page without having to download the
You only need to have an active phone number to
use Telegram Ads. And if you want to register in that application, a text
message will come to that number to confirm the registration.
Telegram Ads: Data speaks for itself
The Telegram application recently surpassed 500
million users worldwide. While not known as a competitor to Facebook Inc., it
has a well-established active user base around the world. For this reason, telegram
ads have become a very popular way for brands to reach the target audience.
For different brands, using Telegram advertising
is a powerful marketing channel. It works not only to establish close contact
with your target audience but also to increase sales, improve customer focus
and increase web traffic.
Telegram is much cheaper in terms of data
consumption than its WhatsApp counterpart. In a study carried out, out of 100
messages sent, 100 messages received, 50 images received and 20 sent, 3.74 MB
was consumed. For its part, WhatsApp consumed almost double this amount of
data, 7.5 MB.
This is a very important issue when using
telegram advertising for any future marketing and advertising strategy. Being
cheap, it makes a perfect lens for companies that don't want to invest a lot of
relevance of using telegram advertising in corporate marketing
The telegram now has functions related to
commercial activity. The ability to create public channels gives it an
important potential that other applications in the current market do not have.
This is why using telegram advertising is so important today.
Any user or company can create a channel and
create a whole community of people who want to participate in brand
communication. For companies, this is a unique opportunity to introduce their
products or services to interested people.
using Telegram Ads as a marketing tool
If you want to get the most out of your messaging
app, here are some tips that can be very helpful for this purpose:
1. Public channels for greater
With 500 million active users worldwide, the
percentage of people who can start a public channel on Telegram is almost
infinite. Through these channels, important information about a company's
products and services can be transmitted. It will be the main means of
communication between the customer and the brand.
2. Take advantage of bots to
improve user experience and customer service
Being able to use telegram advertising increases
the chances of communicating with the target audience. This is where bots come
in because it is almost impossible to be aware of all the messages that enter
your inbox. Bots can be configured to answer specific, random questions on any
This significantly reduces the response time of
each user to the telegram. Keep in mind that a well-managed and modified bot
can easily make a sale. You are advised to work this technique well for the
3. Don't just focus on products
Messages will reach widely using telegram ads,
but you need to be careful not to be aggressive with the content you send as
they can tire the target audience. You need to make sure that the content shown
in the advertisement is of interest to the viewers.
4. Survey channels
It is important to conduct a survey to know the
tastes and interests of the people in a telegram channel. It helps to provide
relevant information about the behavior of the target audience. Through
surveys, you get a more realistic idea of the buyer you work with.
5. Build customer loyalty
Having good customer service on these channels
will increase your chances of generating visits and building customer loyalty.
Using telegram ads will increase the number of messages received and thus
having a good service with replies is essential to meet the needs of the
Telegram Ads: how to create ads
It was only in 2020 that it was announced that
Telegram's platform would have the use of Telegram advertising to expand the
reach and reach of advertising. These ads were intended to be viewed on various
channels for human interaction.
The idea is to use Telegram ads only on public
channels and not on private channels, as this could harm the application.
Although the announcements in Telegram already existed thanks to the
participation of third-party companies, the same application now provides an
easier and more practical way to use them.
To create ads you just have to follow the
Log in and click on "Create
Customize the message or use a
predefined Telegram template.
Complete all data like title,
Set the CPM or (Cost per
thousand). The minimum that can be entered for a sponsored message is $2.
Set your campaign budget. The
message will be displayed until the budget is spent.
in Telegram ads: aspects to consider
Among the main innovations that use Telegram Ads
funding are the following:
It has been established that all advertisements
made on the Telegram platform will benefit. But, Telegram founder Pavel Duvov
said they would share the benefits with the administrators of the channels
where the ads were displayed. This is after the trial time has elapsed.
2. It is administered from the
It will be the same telegram platform that will
be used to manage, control and correct everything related to the use of
telegram ads in the future. This is progress because everything will be
centralized in one place to maintain these ads.
3. Sponsored messages
The format that will be used to create the
telegram ad is the sponsored message. Maximum 160 characters allowed and will
be shown on channels of more than 1000 people at a time. The same message will
be shown across channels and will not be customized.
4. Non-intrusive advertising:
use Telegram Ads
This is what the Telegram wanted from the
beginning. Telegram advertising is not intrusive at all. The ad will appear in
the form of a message on the public channel. From the application, they report
that Telegram ads will not appear in private chats or private groups.
5. The option to go back to
using Telegram announcements
Telegram reported that ads displayed on its
platform could be removed at any time. The possibility of making a paid version
without advertising has also been announced.
Would you like to know how to use telegram ads in
your business strategies? Don't worry. At Fameinfinity we have the best influencer marketing strategies
to improve the organic branding of your business. We support you with a
link-building strategy for the position of your keywords, thus ensuring quality